Bøker av Mark (Director Dodgson

The management of technological innovation is one of the most important challenges facing businesses today. Innovation is now the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors. The first edition of this book has been one of the most popular texts for students of innovation and technology management.

Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with implications for managers and public policy-makers. It outlines a scheme for the innovation process: Think, Play, Do.