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The history of Dior as seen through the mythical Parisian address of 30, avenue Montaigne, home to the House's headquarters and ateliers.Celebrating the 30, avenue Montaigne, this sophisticated volume-published on the occasion of the House's 75th anniversary in 2022-presents the public and secret life of the iconic headquarters. Located in the heart of Paris's posh Triangle d'Or, 30, avenue Montaigne has been linked to the House of Dior's story since 1946. Christian Dior chose this hôtel particulier to establish his couture house and present his collections, including the inaugural 1947 fashion show that marked the New Look era's debut.Since then, Christian Dior and his successors-from Yves Saint Laurent to Maria Grazia Chiuri-have designed and created all the House's collections here. 30, avenue Montaigne is where the ateliers are still based, making it a fabled address of Parisian haute couture.With emblematic images, archival documents, and a breathtaking portfolio of Dior creations, readers will discover 30, avenue Montaigne's spirit throughout the decades while heralding its future.
Dior and His Decorators is the first work on the two interior designers most closely associated with Christian Dior. Like the unabashedly luxurious fashions of Dior's New Look, which debuted in 1947, the interior designs of Victor Grandpierre and Georges Geffroy infused a war-weary world with a sumptuous new aesthetic - a melding of the refined traditions of the past with a wholly modern sense of elegance. Author Maureen Footer recounts the lives and work of this influential trio, illustrated with a trove of evocative vintage photographs. Grandpierre designed Dior's first couture house, creating not only the elegantly restrained look of the salons but also the template for the Dior brand, including typeface, logo, and packaging. Both Grandpierre and Geffroy (who worked independently) designed the interior of Dior's townhouse. After the couturier's untimely death in 1957, Grandpierre and Geffroy went on to design salons for other couturiers, as well as homes for the likes of Yves Saint Laurent, Marcel Rochas, Gloria Guinness, Daisy Fellowes, and Maria Callas.
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