Bøker av Michael Bonilla

There is no such thing as a good deal for the wrong insurance policy. Yet, why is it that so many people have the wrong insurance? The biggest problem facing consumers in the insurance market is what? What is it? Consumers understand what they are paying for insurance, but they don't understand what they are actually paying for. The reality of purchasing insurance in America is that people do not fundamentally understand what they are purchasing. 96% of drivers misunderstand at least one key aspect of their car insurance policy, and more than half have false assumptions about multiple features of their coverage (Vohra, 2022). Think about that for a second. The best case with insurance is that you purchase insurance, pay for it until you die and hope you never have to use it. Yet, people will pay for something their entire life, and never truly understand it. That is unless, they have to actually use it, then they become veritable experts overnight.

Insurance is a very unique product. It is the only product you purchase and hope to never use. The best case with insurance is that your rates go up every year and you never even get to use it. If your Agency is not growing premium every single year, odds are you might need to re-examine one or all of these things; Retention Strategy, Marketing Plan, New Business Sales Process, Remarketing Efforts, Touch Points, Renewal Review Process and or Cross-Selling System. It's an exciting time to be in the Insurance Industry. I believe there is ample reason to hold a highly favorable outlook on the Agency Distribution Channel. Consumer expectations are evolving, the real question is, what will you do about it?