Bøker av Michael Neubert

Presents information experts exploring the monumental task of converting Slavic manuscripts and books for presentation in the digital realm. This book provides practical strategies for those looking for answers to problems within their own virtual information project. It is useful for librarians, archivists, Slavic studies academics, and more.

Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits.