Bøker av Mike Ellis

In today's hectic and challenging world of website management, it is increasingly important for cultural heritage institutions to make the most out of their presence online. No longer is it enough to maintain a single site; nowadays, the environment is fragmented and complex, made up of a multiplicity of social media presences all intermeshed in subtle and potentially confusing ways. One of the best ways of dealing with this environment is to put strategic thinking at the core of the solution. This allows web stakeholders to take control of their web presence in a holistic way and from there begin to shape and grow it in powerful, measurable ways. This timely book provides a complete guide for any institution looking to build or maintain a cultural heritage web presence. Peppered with examples and case studies of current practice from large and small cultural heritage institutions, it advises administrators and website managers on the best strategic approach, as well as offering hints and tips on best practice. The chapters cover: evaluating what you have now; building a strategic approach; content; marketing; policies and guidelines; traffic and metrics; the social web (Web 2.0 ); the website project process; away from the browser; and, bringing it all together. Scattered throughout the text can be found references to an accompanying website to this book. This offers examples, templates and other downloadable information which the reader will be able to adapt for the needs of their individual organization. This essential book offers valuable, readable and above all practical guidance on how to make a cultural heritage web presence work, both for smaller institutions who are running their website on a shoestring and for larger ones who have more extensive resources at their command.

With this newest volume in the best-selling Slanguage series, author Mike Ellis provides translations and pronunciation guides for nearly 300 more French words and phrases, focusing on such categories as clothing and fashion, dining, entertainment, cooking and baking, and destinations. These pocket-sized guides are easy to use and make great gifts for kids or adults who want a fun way to learn the basics of a new language. Just use the easy pronunciation guide that incorporates easy English terms and fun and helpful illustrations, and you'll be saying things like "What's up?" (Quad Enough) and "Kisses, sweetie" (Bee Zoo Shoe Shoe) in no time.

The newest volume in Mike Ellis's best-selling Slanguage series will help you learn the basics of the Swedish language. Swedish Slanguage provides translations and pronunciation guides for approximately 300 English words and phrases. Use the pronunciation guide to say them out loud a few times, and soon you'll be speaking basic Swedish words and phrases like "How are you?" (Hear More Due?) and "Cold" (Fur Shilling). Fun and helpful illustrations paired with easy English words to pronounce will have you speaking Swedish in no time. Mike Ellis is a Web designer with expertise in e-commerce, online marketing, search engine optimization, and affiliate marketing. He's the author of nearly a dozen previous Slanguage books. Mike helps run a youth athletic league and loves coaching kids in his spare time. He lives with his family near Philadelphia.

Just in time for the 2018 Olympics, Korean Slanguage provides translations and pronunciation guides for approximately 300 English words and phrases. Just use the pronunciation guide to say them out loud, and soon you'll be speaking basic Korean words and phrases like "It's cool" (Show Not Dad) and "Are you okay?" (Quinn Send Eye Oh?). Fun and helpful illustrations paired with easy English words to pronounce will have you speaking Korean in no time. Both Hangul and romanized versions of the Korean terms are provided.

An easy new way to learn common phrases that lets you communinicate in Spanish with confidence!