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Success in Social Marketing

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av Philip (Kellogg School of Management Kotler, Nancy R. (University of Washington Lee & David (Cause Marketing Forum) Hessekiel

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Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
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