Bøker av Nathan Shedroff

Experience Design 1.1 is the update to the seminal book Experience Design 1, published in 2001. This update expands the text in the descriptive chapters and adds may new online and offline examples. It is a book about today's intersection of disciplines, such as: interaction design, information design, visual design, and more related methodologies are just parts of the whole. Practiced by many people around the world, experience design is as much an approach and ethic, as it is a field of work. Experience Design is not only a way of designing online experience (such as websites), as but more importantly, it is a way of approaching all design, including products, services, environments, and events.Read cover to cover, Experience Design 1.1 is a kind of text book containing theory as well as examples. Opened to a page at random, it's a source of inspiration that can be used to challenge your thinking when working on a creative project.

Product design can have a tremendous impact on the world in terms of usability, waste, and resources. In Design Is the Problem, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how to ensure that design processes lead to more sustainable products and services.¿¿This second edition updates frameworks and tools for designing more sustainably.

Traditional business strategy is in crisis, rife with mistakes, misunderstand- ings, and poor assumptions. It mixes market and operational concernsin ways that confuses priorities, ignores customer insights, and hides opportunities. The two most popular strategy tools, the SWOT and Positioning Statement are so poorly used as to make them ineffective at best and dangerous at worst.This book clarifies the different aspects of strategy, offering a process that highlights better opportunities and ties togerther the various components in a new, integrated, and holistic approach to strategy. It integrates systems thinking, stakeholder engagement, trends analysis, and impactso that information, insights, and conclusions are unified across the various contexts of business. This allows leaders to follow the state-of-the- art approaches and tools consistently across teams, perspectives, and initiatives.The poor quality of past tools has lead to mediocre (and worse) corporate strategy. These same tools and processes cannot yield better strategy. What we need are new processes and tools that work together in ways not available in the past and this book, A Whole New Strategy, describes just such a way to improve the assumptions and outcomes for more successful strategy.

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.In Blind Spot, you'll learn how exceptional organizationsfrom Disney to Instagraminnovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your businessand even your shareholders.

Many designers enjoy the interfaces seen in science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these outsider user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful.