Bøker av Neha Gupta

Neha Gupta's book, "Agrochemical Marketing Strategies," delves into the realm of agrochemical marketing and provides valuable insights into the strategies employed by companies in this sector. With the ever-growing demand for agrochemical products and services, understanding effective marketing approaches becomes crucial for companies to thrive in the competitive market. This comprehensive study explores various facets of marketing strategies adopted by agrochemical companies, ranging from product development and positioning to distribution channels and promotional activities. It sheds light on the unique challenges and opportunities faced by these companies in targeting agricultural markets and meeting the needs of farmers and other stakeholders. Drawing upon extensive research and analysis, Neha Gupta examines the key elements of successful agrochemical marketing, including market segmentation, branding, pricing strategies, and customer relationship management. The book investigates the impact of digital marketing, social media, and other emerging trends on the agrochemical industry, providing practical insights for companies looking to adapt to the evolving landscape. Furthermore, the author delves into the regulatory and ethical considerations surrounding agrochemical marketing, highlighting the importance of responsible and sustainable practices in this sector. The book also explores the role of market research, competitor analysis, and market intelligence in shaping effective marketing strategies for agrochemical companies. This book serves as a valuable resource for professionals, researchers, and students interested in agrochemical marketing and agriculture-related industries. It offers a comprehensive overview of the marketing strategies employed by agrochemical companies and provides practical recommendations for enhancing market competitiveness and achieving sustainable growth.

""Positive Thoughts Lead to Success"" is a concise and empowering guide that reveals the remarkable impact of positive thinking on achieving success. Within these pages, you will embark on a transformative journey, exploring the power of your thoughts and beliefs in shaping your reality.Through insightful research, personal anecdotes, and practical strategies, this book equips you with the tools to cultivate a positive mindset. Discover how to overcome obstacles, embrace opportunities, and unlock your full potential.With each chapter, you'll learn to reframe challenges, set empowering goals, and manifest your deepest desires. Engaging exercises and thought-provoking prompts empower you to take action and create a life aligned with your aspirations.If you're ready to break free from self-limiting beliefs and unlock the path to success, ""Positive Thoughts Lead to Success"" offers a concise roadmap to transform your mindset and unleash your true potential. Embrace positivity, seize opportunities, and embrace the life you've always envisioned.

"What it feels like growing up as a girl?" reflects the life of few friends who face off manifold snags during the journey of life to achieve their dreams. The book is chastising the stereotype ethos that exists around us, that is preposterous and inconsequential, and becomes a stumbling block for the youth to magnify, bolster and follow their passion.The novel incorporates the tale of a girl who was censured at every point and never gets support from anyone, even from her family members too, to achieve her dreams. She was molested and persecuted in her life, but she never lose hope and achieved what she dreamt of.

Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.