Bøker av Nicholas Lovell

Read this book for a biting analysis of the games'industry's most burning issues as it gets knocked from pillar to post by digital transition and the pressure of free content. Inside, you will find out:¿ Why there has never been a better time to be game developer¿ Which ten companies are doomed to failure¿ How video game tax credits are short-term gain for long-term pain¿ Why EMI's decision to enforce copyright over a parody of Empire, State of Mind was stupidAll these questions and more are discussed with brutal frankness by Nicholas Lovell, author of the acclaimed GAMESbrief blog.This is Volume 1 of GAMESbrief Unplugged: an edited, curated collection of the best of GAMESbrief, covering copyright, politics, taxation, and opinions on everything from microtransactions to why games don't cause rickets.

Making money from games in the twenty-first centuryNicholas Lovell helps companies make money from games, understand emerging platforms (Apple's iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of Nicholas's provocative and incisive analysis, you will learn:¿ How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free¿ How in-app purchases can transform your business's revenues and profits¿ How a company with $100 million of venture backing went bust, and how to avoid their mistakes¿ What new online business models mean for hardware manufacturers, retail and traditional publishersIf you want to ride the wave of online games, weather the transition to free and become a successful, profitable games business, you need to read this book.

54 of the most important and high-impact ideas in modern game design, presented in easy to understand summary cards and explained in full detail on the facing page.This is a practical book aimed at helping you to understand and implement F2P systems that will make your game profitable, successful and, most of all, fun. Perfect for those embarking on their first F2P project and experienced developers seeking to refine their techniques alike, The F2P Toolbox draws on years of experience of F2P games and businesses to give you no-nonsense advice and guidelines that will improve your business and delight your players.

The Curve by Nicholas Lovell is a breakthrough business idea: Chris Anderson's The Long Tail meets Seth Godin's Purple CowThe Curve is a new way of doing business and of seeing the world.For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free. The internet helps you forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans. Value lies in how you make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business.In games, free is becoming the norm, but some people now spend hundreds or thousands of dollars playing a single game. You can already see the Curve transforming areas like music, books and film, and it will rapidly spread to the physical world as 3D printing becomes reality.With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution.'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIREDNicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London.@nicholaslovellwww.nicholaslovell.com