Bøker av Patrick Parra Pennefather

Reimagine different generative AI as useful creative prototyping tools that can be used to augment your own creative process and projects. Gain a deeper understanding of how generative AI can elevate your creative future. You will acquire a comprehensive understanding of how AI works, uncover tools that can enhance your AI interactions, learn how to extract maximum potential from AI-produced content, and experiment with methods for assessing, refining, and boosting the content to transform your creative projects. You'll also explore how creative professionals from varied disciplines are employing generative AI in their workflows to produce distinctive contributions to the world. Each chapter provides examples of how designers and other creative individuals can utilize these technological wonders, adopting various prototyping techniques to fast-track and optimize design processes and workflows. Creators from all disciplines can tap into the vast capabilities and benefits of generative AI, enabling them to rapidly experiment and prototype their ideas.You Will Learn:Understand how generative AI can support your own creative processLearn tools to get the most out of text-text, text-image, and text-video generative AIAugment your design practices using generative AIDraw inspiration from AI generated content to create unique creative workImprove and streamline creatives processes and workflowsWho This Book Is ForDigital media professionals who want to access off-the shelf creative tools to improve and accelerate their creativity and workflow.Designers and engineers who are looking at novel ways to improve their prototyping and testing processes.Students who want to use AI to rapidly generate ideas to support them in prototyping assignments.Instructors interested in pointing their students to a variety of accessible AI resources to manage their own creativity.

Mentoring is often a crucial, yet informal part of an organization¿s best practices and skill development, whether targeted towards a team lead, project manager, designer, developer or a valued senior team member. This book provides practical strategies and methodologies for professionals to mentor others to successfully develop and deliver digital media projects across different types of settings.Many professionals working with teams in the digital media industry (games, web development, XR, IoT, mobile) are drawn to teaching others, but may not know how or where to start. Many might be a subject expert but may not have the structure and skills in place to be able to teach others effectively in workplace and institutional settings. This handbook will give professionals a guide on how to mentor junior designers, developers and other learners in formal and informal learning environments. Mentoring Digital Media Projects offers the right tools and strategies to use in digital media and emerging tech projects for you to better guide junior team members What You'll LearnUnderstand the difference between mentoring and teachingDesign thinking strategies to better identify where, when and how you can help and mentor othersBuild mentoring pipelines, end-to end, especially in post-secondary learning environmentsCreate emerging technology projects with teamsWho This Book Is ForDigital media professionals (game, web development, XR, mobile, IoT, etc.) who have experience working in teams in their specific discipline and who want to mentor others.