Bøker av Penelope Muse Abernathy

With profits and readership declining dramatically, newspaper publishers are grappling with an uncertain future, and many worry about their paper's long-term survival. This report, published by the Center for Innovation and Sustainability in Local Media, considers the significant political, social, and economic consequences of the emergence of ""news deserts"" across entire regions of the US.

Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.