Bøker av Prof. Susan Michie

This is a practical guide to designing and evaluating behaviour change interventions and policies.

Behaviour change interventions are increasingly being delivered through digital channels including websites, smartphone apps, and wearables. While these new channels of delivery offer huge opportunities for novel and personalised interventions, they also come with their own specific challenges and difficulties.

This book describes 83 theories of behaviour change, identified by an expert panel of psychologists, sociologists, anthropologists and economists as relevant to designing interventions.