Bøker av Reid Hoffman

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'.

El enfoque revolucionario de Fred sobre liderazgo comienza con un impulso poco convencional: el miedo a la muerte. ¿Qué tienen en común la ansiedad con la creación de la eficiencia organizacional? ¡Mucho! Un libro que combina lo práctico con lo existencial, te ayudará a infundir significado y dignidad en tu vida y tu trabajo. Fred muestra un camino hacia el liderazgo trascendente al analizar ejemplos del mundo real de empresas sin dirección y experiencias de servicio al cliente que han resultado terriblemente mal, que abarcan desde la desastrosa administración de Marissa Meyer en Yahoo! al infame representante de servicio al cliente de Comcast que pensaba que estaba haciendo bien su trabajo al negarse obstinadamente a cancelar la cuenta de cable de un suscriptor. Este libro cambiará tu forma de pensar: tu trabajo no es tu trabajo, no es suficiente hacer tu mejor esfuerzo y triunfar. Aprenderás a descubrir tu propio significado y serás capaz de animar a otros a alcanzar un propósito noble. El enfoque de liderazgo de Fred es una mezcla de economía y teoría empresarial, en parte compuesto de comunicación y capacitación en resolución de conflictos, parte consejería familiar, parte meditación y consideración. ¿Qué se puede esperar de un graduado de Berkeley que realiza retiros de silencio que duran un mes? Fred ha enseñado y presentado su investigación en numerosas instituciones académicas, incluyendo Sloan School of Management de MIT, donde fue nombrado Profesor del año, y en la Universidad de Harvard.

A New York Times BestsellerIntroducing the new, realistic loyalty pact between employer and employee.The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies. As a manager you want your employees to help transform the company for the future. And your employees want the company to help transform their careers for the long term. But this win-win scenario will happen only if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low.We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So, paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations. By putting this new alliance at the heart of your talent management strategy, youll not only bring back trust, youll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world. These individuals, flexible, creative, and with a bias toward action, thrive when theyre on a specific tour of dutywhen they have a mission thats mutually beneficial to employee and company that can be completed in a realistic period of time. Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in todays world of constant innovation and fast-paced change.