Bøker av Robert L. Heath

Positions issues management as an essential part of strategic planning and management for any organization

This work covers such topics as: the anatomy of the communication process; language, meaning and messages; information and uncertainty - concepts and contexts; persuasion - concepts and contexts; and interpersonal communication - relationships, expectations and conflict.

This text explains how an entire organization operates through enactments of personnel and external stakeholders. It considers both the efforts that companies expend to communicate with external stakeholders, and gives attention to internal communication.