Bøker av Roger Best

Follow a day in the life of a curious cat with a big personality. See how Timmy becomespart of each neighbor's life and read about the good feelings he creates. One day Timmydoes not show up for his daily visits. This is very odd, and the neighbors begin to worryand wonder - Where is Timmy?

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.