Bøker av Rohit Varman

This volume examines the political economy of neoliberalism in India and offers cases of resistance and alternative organizing. It departs from existing conversations that focus on the state's policies and decisions, and focuses on the violence unleashed by corporate forces. It should be of interest to anyone curious about the collapse of crucial infrastructures such as healthcare and the news media, or the rhetoric of corporate social responsibility, and why there are people's movements and organizations rising from different geographies. While offering in-depth case studies of oraganisations within India, such as The Wire, The People's Archive of Rural India, Kudumbashree, and Left Word Books, it also informs conversations across the world on alternative forms of organizing. These accounts have two imperatives: first, to train our attention on corporations and where capitalism produces its vast waste lands. Second, to imagine the possibilities of another world. The contributors to this volume write to resist the status quo, explore alternative ways of organizing, re-imagine social relations, and rekindle hope.

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.