Bøker av Ros Weadman

Whether you're growing a business, moving up the corporate ladder, or leading an organisation, community or local club, standing out and having others recognise your value have never been more important in the current competitive and commoditised marketplace. Building a personal brand is one of the most empowering and effective ways to stand out and communicate your value to others. In today's 24/7 communications-technology-driven world, every person can build a public profile. But building a personal brand is different. Personal branding is about defining, expressing and strategically leveraging an authentic self-identity and professional value proposition that shapes the way you want to be perceived; your reputation. It's also about thinking, speaking and acting in alignment with your highest values, consistently.The Inner Brilliance Personal Branding¿ system is designed to bring out and leverage your 'youness'; the personality traits and the personal talents, skills and specialist problem-solving intelligence that makes a positive difference like only you can.Like Dorothy in The Wizard of Oz and Luke in Star Wars, you already have everything you need inside of you to be a success. This book shows you how to unleash this Inner Brilliance so you can shape your desired reputation, achieve your ambitions and leave your mark on the world.

Your reputation is your most valuable intangible asset and critical to sustainable business success. Customers want to buy from companies they trust. Employees want to work for a company aligned with their beliefs and values. Investors want to support companies they value.In business, reputation is largely about credibility; your trustworthiness to deliver on your brand promise and satisfy expectations. And now more than ever, credibility is also built by standing for more than just profit and acting in socially-conscious ways to help create a better world.Ros Weadman's BrandCred MethodTM provides a practical approach to aligning an organisation's culture (what it thinks), communications (what it says), customer experience (what it does) and citizenship (what it gives). When company beliefs, values and a strong sense of purpose are aligned across marketing messages, customer touchpoints, service delivery and corporate social responsibility activities, the consistency of thoughts, words and actions builds brand credibility, fosters trust and enhances reputation.It also creates more cohesive and engaged organisations where the thinking, language and behaviour of employees are based on a shared understanding of vision and values, and desired strategic outcomes.By following the BrandCred MethodTM, you'll add extraordinary value to your brand and enhance your reputation from the positive ripple effect of your work.