Utvidet returrett til 31. januar 2025

Bøker av S. Umit Kucuk

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  • av S. Umit Kucuk
    1 571,-

  • - The Democratization of Consumption Markets in the Digital Age
    av S. Umit Kucuk
    816,-

    This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

  • - Navigating Consumer Negativity in the Digital World
    av S. Umit Kucuk
    801 - 1 175,-

    This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.

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