Bøker av Sara Bird

Gardens for the Soul is a captivating book written by the talented author, Sara Bird. This masterpiece, published just this year on February 8, 2022, is a real treat for those who enjoy literature that touches the soul and enlightens the mind. The genre of the book is a beautiful blend of nature and spirituality, a rare combination that will leave you mesmerized. Sara Bird’s eloquent writing style and vivid descriptions make you feel as if you are walking through the gardens she describes, feeling the tranquility seep into your soul. This book is not just about gardens; it’s about finding peace and solace in unexpected places. The publisher, Ryland, Peters & Small Ltd, has done an excellent job of bringing this book to the market. It's a must-read for those seeking a refreshing perspective on life. The book is written in English, making it accessible to a broad audience.

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions.The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.

From colour-drenched spaces to micro colour-pops, the hues we choose to live with have a huge impact on our wellbeing. Step inside 12 homes that use colour as a backdrop for everyday life.

Retreats, hideaways, escape spaces - call them what you will, such havens offer us a personal, private and peaceful place to nest, nurture and take time out.

Home for the Soul is about creating a considerate and sustainable home that sparks happiness and reflects the spirits, passions and tastes of its inhabitants.