Bøker av Scott Stratten

You don't know what it's like to work for you. In UnLeadership: Make Building Relationships Your Business, a team of veteran marketers and keynote speakers delivers a focused and insightful collection of leadership lessons drawn from dozens of interviews with business leaders in finance, entertainment, tourism, and hospitality. The book includes a ton of illuminating case studies loaded with the authors' signature style of business snark that's perfect whether you're just getting started, run a one-person business, or are part of a bigger team. The authors provide invaluable guidance to a new generation of visionaries and risk-takers, complete with: Numerous interviews with recognized leaders from a variety of interviews Several case studies demonstrating the real-world impact of the lessons contained within An engaging style that inspires and entertains even as it educatesA fun, practical, and incisive resource to improve your business practices, UnLeadership is the perfect book for seasoned entrepreneurs, business beginners, founders, managers, executives, and other business leaders looking for the tools and strategies they need to reach their leadership goals.

After a lifetime of research, the authors offer the definitive guide to surviving the jackassery in life and making the world a better place--one set of noise-cancelling headphones at a time.time.

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality.

Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts.