Bøker av The Kuaishou Research Institute

From the creator of one of China's most rapidly growing apps comes the next evolution of social media: providing a voice-and subsequent business opportunities-to the digitally underservedThe Chinese app Kuaishou isn't just another large livestreaming platform competing with TikTok or Facebook Reels. What makes it different? Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou strives to ensure equitable access to the digitally underserved or neglected.Kuaishou's founders' approach is working wonders. More than 300 million people use Kuaishou every day, and the platform enabled over 20 million people to earn income through e-commerce each year-and this book tells the entire fascinating story in the age of livestreaming.The Age of Livestreaming describes the leadership vision of Kuaishou's founders-to enhance every person's unique sense of happiness-and shows how the rapid development of livestreaming has facilitated dynamic growth in e-commerce across a broad range of industries and products, particularly the fashion industry. It provides critical insights every business leader should be considering today:The Future of Livestreaming: Livestreaming is remolding supply chains, redefining products based on demand, and reforming and energizing businesses-and will result in the restructuring of many businesses and the creation of a new commercial entity.The Impact of Livestreaming: Livestreaming's chain-from consumers to livestreamers to products-is the most efficient transactional model. Livestreaming ecommerce will give rise to a more equal, friendlier, and trusting world, and it holds the potential to alleviate poverty and rejuvenate rural societies throughout the world.Apply the lessons in The Age of Livestreaming to position your business at the front-end of the livestreaming economy revolution.

When everyone has a story to tell, the Kuaishou way provides technological expertise with equality and inclusionFrom its launch in 2011 as a means to share animated images, Kuaishou has become one of the world's largest livestreaming platforms. Every day, tens of millions of short videos are uploaded to the Kuaishou app to be seen by more than 300 million viewers. But through all this explosive growth, one guiding principle has shaped Kuaishou's role as a pioneer in the global short-video industry: technology must be available for all, "enabling every life to be seen."Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou opens a window onto numerous unique lives, always striving to ensure equitable access to those who have been digitally underserved or neglected. And the dynamic community ecosystem that Kuaishou has developed is exemplified by thirty stories, powerfully recounted in this book. From a tile salesman turned fruit farmer to a teacher of Excel, from an octopus fisherman to a road roller manufacturer, and from mountain village craftsmen to a singer of folk opera, all are reaching their audience - and, in many cases, achieving financial success - by regular livestreaming through the Kuaishou app.THE KUAISHOU WAY reveals the secrets to the company's remarkable success:recognizing short video as the ideal medium to record and share one's lifeproviding creators with sophisticated tools to optimize video qualityencouraging authenticity in video content to build audience trust and loyaltydeveloping secure state-of-the art ecommerce services that are made available to all usersusing cutting-edge AI technology to match viewers with content in a fair and equitable mannerAvailable for the first time in English, THE KUAISHOU WAY speaks to why Kuaishou remains unique among social media platforms, but also provides leadership lessons for all, centered around the customer-obsessed focus of co-founder and CEO, Su Hua: to enhance every person's unique sense of happiness.