Bøker av Thomas L. Greenbaum

The Consultant's Manual If you're serious about starting your own consulting practice, there's something you should know. . No matter how knowledgeable you are in your field. No matter how expert your advice or impressive your credentials.

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.

Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.