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The first comprehensive study of corporate identity design manuals from the golden era of identity design. In today's landscape, designers rely on digital templates to implement brand identities - fast, accurate and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation. The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design. The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson.
The book is a celebration of the Vaughan Oliver Archive, a treasure house of graphic delights housed at UCA Epsom. Oliver is the designer who kept the stuff other designers threw away: proofs, running sheets, paper labels for vinyl records, original artwork for classic album covers, videotapes, books and the weird ephemera that was the source of inspiration for many of his most famous works. Vaughan Oliver: Archive (`Materials and fragments¿) is arranged around a set of themes ¿ colour, hybrid forms, typography, the body, mystery, etc. It also features a selection of his exquisitely designed press ads, most of them unseen since the day they were published in the music press. Designed by Spin and written by Adrian Shaughnessy, the book features many previously unseen works, including extensive interviews with Oliver, and with contributions from Chris Bigg, his long-standing creative accomplice.
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