Bøker av William Rosen

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

In the middle of the 6th century, the Yersinia pestis, the bacterium that carries bubonic plague, collided with the world's mightiest empire. With the death of 25 million people, the Roman Empire, under her last great emperor, Justinian, was decimated. This book tells the story of that collision.