Bøker av Yvon Chouinard

Let My People Go Surfing is a compelling read by the renowned author, Yvon Chouinard. Published by Penguin Putnam Inc in 2016, this book is a unique blend of autobiography, business philosophy, and outdoor adventure. It's a story of a man who brought doing good and having grand adventures into the heart of his business life. Chouinard's tale illuminates his life's work to change the way businesses operate for the better. A must-read for anyone interested in the intersection of outdoor adventure, environmentalism, and ethical business practices. Dive into the world of Yvon Chouinard, and you'll never look at business the same way again.

Winner of a 2019 International Book Award, Silver Medalist in the 2019 American Business Awards, Finalist for International Book of the Year at the 2019 Business Book Awards, and one of Forbes' Top Ten Business Books for 2018. A book for a different breed of business leader, one who looks beyond the moment to create a life of significance. Most of us are familiar with the traditional way of looking at legacy something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of modern legacy, seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

Patagonia is planning full-scale promotion campaign worth over $50,000Full PR campaign, including pre-publication (BLADs and flip-book), reviews in business, sports, climbing, fishing magazinesFull social media campaign, including Patagonia Books and Patagonia (brand)TV, including CBS Sunday Morning and radio campaignfor the book, including PR, social media (books and brand), in-store promotionAuthor appearances on various news shows, including CBS Sunday Morning

When it comes to fly fishing, simpler is better.Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014