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When something health-related goes wrong, it typically impacts lives. It's not a broken computer, stalled vehicle, or a large home repair; it's a loved one's well-being on the line. In the middle of this angst, families are further burdened by exorbitant healthcare costs. Many are unprepared, and even the well-insured may be launched into multiple-thousands of dollars in debt. None of this has to be your reality! Did you know two prices exist for any hospital procedure? Let's discuss how you can get the best pricing. Do you feel healthcare costs are too high? We'll explore real examples of why that is. Is a hospital the best place for overall care? No-and you'll clearly see why not. Has mainstream healthcare impacted us positively or negatively? To find out, we will explore real case studies of patients, employers, and doctors. What is subscription-based, direct-pay healthcare? It's the way you beat the mainstream healthcare system. There are established solutions to our current health insurance cost crisis. Importantly, these solutions work together with both uninsured and insured patients and their employers, as well as physicians. The health coverage model highlighted in this book will save money for every patient, business owner, and medical professional who participates.Dr. Cristin Dickerson is a board-certified radiologist who has developed an award­ winning, direct-pay network of imaging centers an outpatient diagnostic testing. She's seen the good, the bad, and the ugly ways patients, doctors, and employers utilize health coverage. If you are ready to think outside the box regarding health insurance and save substantial cold, hard dollars on the critical need for healthcare, you've come to the right place.Let us show you how to align yourself with affordable, wellness-focused healthcare!

Positivity is contagious.Sometimes it seems that too many people are suffering from a crisis of identity, not sure what they stand for or what they want to do with their lives. The Goodwill Jar answers this problem.It teaches that when we focus on the good, offer the benefit of the doubt, and open our hearts to love, we can all live a richer life full of meaningful relationships.After all, humans are social creatures. Imagine what kind of world we would live in if everyone shared the goal of leaving others better than we found them. The world would be a better, happier place forever!Follow the path of a typical person as they navigate the relationships that occur in every stage of life, from childhood to the grave. It starts with the foundational values of our youth, proceeds through those tumultuous teen years, on to early adulthood, mid-life, and finally ends at retirement. Every choice builds a legacy.Our leadership foundation begins when we are very young, setting the core values that drive choices for the rest of our lives. Once you know how to fill the goodwill jar of others, you can't help but to live with a full goodwill jar yourself.This book unlocks the secret to creating lasting relationships of trust, and thereby leaving the world better than you found it. We can all make a difference!

As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.Key Features: Audience Insight: Learn how to accurately identify and understand your target market. Strategic Positioning: Uncover methods for competitive analysis and effective product positioning in science and technology sectors. Brand Storytelling: Explore methods to craft compelling brand narratives that connect with your audience. Campaign Development: Acquire insights on integrating creativity with analytical thinking in developing marketing campaigns. Channel Selection: Receive guidance on choosing the most effective channels for communication, including digital and traditional media. Event Strategy: Discover practical advice for making a strong impression-and maximizing limited budgets-at trade shows and conferences. Data Utilization: Understand how to leverage data and analytics to refine your marketing approaches and measure success effectively. Authored by Elizabeth Chabe, acclaimed strategic marketing expert and CEO of the award-winning science marketing agency High Touch Group, The Giant's Ladder is an indispensable resource for scientists and engineers looking to effectively market their innovations.

2024 Axiom Award Silver Medalist in Independent Thought LeadershipHow do we embrace being generative to sustain excellence in the workplace?The modern working world doesn't leave much time for reflection. Leaders in particular are encouraged to speed ahead, make quick decisions, and seek swift solutions to any problem that may arise. However, the full-speed-ahead approach can backfire. By taking time to pause and reflect, it's possible to notice new pathways and develop innovative solutions that allow for impactful results.Executive coach Janet M. Harvey has worked with leaders and teams around the world to explore the common tensions that arise in the workplace. Her conclusion? Tension in the workplace is inevitable. It's how you navigate it that determines whether you will sustain excellence-or flame out.In this book, Janet explores the vehicle of generative change as one way to navigate tension in the workplace. Using real-life case studies and personal anecdotes, she compiles decades of her work as a coach to introduce readers to the vehicle of generative change. Each chapter includes activities and reflection exercises, making this an actionable guide that anyone can use to explore the value of generative change for themselves.

When global headlines declared that the world had surpassed 8 billion people, concerns around overpopulation and its impact on our planet escalated.But beneath the surface, after digging through that data and statistics, evidence reveals that a different kind of population crisis is looming.Demographic Deception unveils the truth that challenges our assumptions. It reveals that our real concern is not overpopulation but underpopulation.This book dismantles the overpopulation myth, explores the consequences of aging societies and shrinking populations, and ignites a conversation about proactive solutions. It emphasizes the urgency of planning and innovation, offering a glimpse of potential opportunities.The numbers are playing out before our eyes. It's up to us to see them and take action. Demographic Deception is your guide to understanding this critical issue and shaping a resilient future.

Sales Isn't a Rat Race...It's a Treasure Hunt.The question is...how do you get to the treasure? With over thirty years of sales experience-from owning his own business to commission-only roles-Michael Hinkle shares the mindsets and practices he's used to cultivate a multimillion-dollar sales career. With a refreshingly straightforward and simple perspective on how to build a thriving sales career, he lays out the common-sense strategies for how nurturing relationships and building wealth go hand-in-hand.In Treasure Hunt: A Common-Sense Approach to Building a Successful Sales Career, you'll learn:¿ The best practices for establishing a long-term sales career ¿ How to become a motivated Sales Hunter ¿ How to handle your first impression with a prospect ¿ How to bypass the "sales wall" put up by prospects ¿ How to build rapport with both gatekeepers and decision makers ¿ How to develop the kind of trust which translates to deals ¿ How to navigate setbacks, mistakes, and disappointments ¿ How to build your personal brand and reputation as a problem-solverFilled with engaging insights and real-life examples, Treasure Hunt guides you in a journey to make the simple mental and tactical shifts to cultivate sales success. Inside these pages are the common-sense tools to transform the average "salesperson" into a trusted expert who solves problems for prospects.

Elevate Your Dental Practice To New Heights A must-read book for anyone who wants to build wealth with their dental practiceAre you ready to optimize your dental practice and enjoy the financial freedom you've only dreamed of? Dr. David Pearce will show you how. As a direct result of his coaching, his clients have experienced a remarkable surge in their income. By optimizing their practices under his guidance, they have not only increased the number of patients accepting full mouth treatment but also significantly reduced the number of hours spent working. This newfound efficiency allows his clients to strike a balance between their professional and personal lives, providing them with the freedom and fulfillment they have always desired.Dr. Pearce's coaching methodology has revolutionized the dental industry, propelling his clients toward comprehensive care and unparalleled success. Through active team involvement, streamlined practice strategies, and a focus on patient relationships, his clients have witnessed remarkable transformations in their practices, attracting more patients, achieving higher patient acceptance rates, and ultimately enjoying a much higher income. Dr. Pearce's coaching approach stands as a beacon of inspiration for dental professionals seeking to elevate their practices to new heights while finding greater fulfillment in their work.

Transforming the Fan Experience Using Immersive Technology How leading sports teams and brands are rethinking how they engage with fansYou know the feeling. You get to the ballpark, the stadium, the arena. The game, the show is about to begin. Excitement is in the air, along with the smell of popcorn and peanuts, the sound of yard barkers hawking their wares. Inside, you see the field, the floor, and surrounding it, endless billboards and maybe a new Jumbotron. For years, the experience was one-way. The fan bought their tickets, sat in their seats, picked up a hot dog and beer, and watched the action. But leadings teams, sports venues, and brands are rethinking the fan experience. What if the fan could be a part of the action? Using immersive technology, they can. Industry pioneer, James Giglio, the founder of MVP interactive, takes us on this amazing transformation over the last decade, one that is only accelerating post - covid as events are back and back big. During Covid, we all went remote, fully digital, and realized it was all way too much screen time. But we are also not going back to the way it was either.Beyond the Jumbotron lies a new hybrid world, one where technology and human interaction combine. So, lace up those sneakers, pull on that jersey, and let's get in the game.

The Real Story of What it Takes to SucceedThe Business Athlete: Your Playbook for Career Success shares real insider information-straight talk from CEO Todd Mezrah-on what it takes to reach the absolute peak of success. We all know about top professional athletes, the ones who chase athletic greatness on the playing fields and in their chosen sport. But what about the Business Athletes? The elite of the elite-those who run Fortune 500 companies, and the entrepreneurs like Todd, who sealed his first billion-dollar company before he turned thirty. His pursuit of excellence and competitive edge has taken him to countless boardrooms, all fifty states, and across the globe. Now, in a first-of-its-kind book, he shares what it takes: Learn about the drive, the passion, the motivation you need if you want to be the best of the best Discover the 25 Business Athlete Habits you must add to your life to succeed Find insights on the training, endurance, and stretching required of the Business Athlete Take a close look at what the Elite Pro Business Athletes do each and every day to beat the competition And much, much more Don't sit on the sidelines. Are you ready to be a Business Athlete?

We should leave enough behind to make some difference for those who follow.Hope, love, and faith meet grit and resilience in this compelling memoir of a decades-long marriage and business partnership. Raised in the heart of the Midwest, Larry and Sharon shared working-class roots, a spirit of giving, and ties to the Catholic faith. They both credit their parents for their strong work ethic and belief that the next generation can and will do better than the current one.Sparks flew when they first met at a bowling alley in their teens. Neither expected anything from the encounter, but a long-distance romance took root and three years later, they were engaged and living the dream in sunny California. But those wondrous days ended abruptly when Larry was fired despite his rising star status as a regional manager for Florsheim Shoes. The young couple returned to their roots in Illinois to rebuild. Opportunity knocked in 1985 when the couple bought their first Rent-to-Own stores in rural Alabama. Over the last forty years, Larry helped shape the industry through his innovation and leadership. Together they have grown to over one hundred stores and established other successful businesses as well.All the while the couple balanced marriage, parenthood, addiction, and aging parents with grace, though they would be the first to admit some stumbling along the way. Leaning into their faith and the couple's dedication to giving back to their community, this book shares their inspiring journey and celebrates the joy that comes when you own your life.

UNLEASH YOUR TRANSFORMATION is an empowering read for business leaders. Change is the new norm as organizations need to stay ahead in an ever-faster-changing world. However, changing the status quo is hard and challenging. So how do you succeed? Unleash Your Transformation offers a unique holistic and pragmatic approach-The Transformational Flywheel-to make change at scale happen. It's not only based on decades of hands-on leadership experience in business, private equity, and consulting, but also on the latest research and inspiring case studies. The Transformational Flywheel consists of twelve wings (The 12 Ps) which need to be powered up. For each wing, you will find clear descriptions of what, why, and how, illustrated by case studies and supported with practical tools. If you want to shift gears, Unleash Your Transformation provides you with the insights and inspiration you need.

The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture is a journey through the architectural passion of Edgard Rios and a discussion of how the world of the architect blends both artistic vision and keen business insights.The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture explores architectural history and the inspirations of the visionaries of the field from Ludwig Mies ven der Rohe to Le Corbusier, from Frank Lloyd Wright to Gustave Eiffel, from Zaha Hadid to Carme Pigem. In addition, it examines the most pressing issues of architecture and society today, from global warming to the pressures and problems of city planning, from urban sprawl to a lack of commitment to the principles of urbanism. Architects must be both artists-and businesspeople capable of steering projects, partnerships, and companies forward, with a view toward creating sustainable structures and cities.But what will the vision of architecture and the cities of tomorrow be? By looking through the lens of the past, we can imagine the future. Can civilization learn to live in harmony with the landscape and world around it? By presenting cutting-edge concepts, The 49% Architect, 51% Entrepreneur presents a look at what the world could be, along with a clarion call to embrace environmental stewardship and sustainable practices.Warm, inspiring, provocative, and thought-provoking, Edgard Rios aims to both challenge and applaud today's architects, as well as inspire the next generation.

Hedge fund manager and former colleague Doug Kass describes Leon Cooperman as an "estimable humanitarian" who's been "seasoned with a pinch of Horatio Alger and a heaping spoonful of justified self-confidence." Indeed, this is certainly the flavor that comes through in Mr. Cooperman's timely memoir, From the Bronx to Wall Street: My Fifty Years in Finance and Philanthropy. In this era of Warren Buffett's "Giving Pledge," Mr. Cooperman and his wife, Toby, have become two of the country's most prominent supporters of hospitals, scholarships, colleges, libraries, and other vital programs and institutions. In these pages, Mr. Cooperman not only recounts fascinating details from his long career at Goldman Sachs and his hedge fund, Omega Advisors, but also speaks movingly, and with great insight, about the meaning of wealth and the moral responsibilities that come with it.

Roll Camera: How to Sell Like a Movie DirectorWhen it comes to sales, it's easy to identify the heroes and villains, but Adrian Davis provides a compelling and detailed explanation in Heroes, Villains, and the Thrill of Professional Selling. Using relatable analogies that compare sales to cinematic superhero tropes, this book explains how to find success in your customer's stories instead of your own.Based on the principles of strategic account management, strategic selling, and the concept of "Co-Creating Value", this approach to engaging customers draws upon an ideal from the movie industry: your customer is the hero in the story. Adrian Davis simplifies the hero's journey with practical examples, captivating stories, and useful templates to guide your learning.Using movie genres to compare different customer types, Adrian draws analogies between the movie screen and sales meetings to educate the salesperson, or by analogy, "the director", on creating a positive buying experience for customers. Whether you prefer action, mystery, romance, sci-fi, comedy, horror, or drama, Adrian's explanations are sure to make you a sharper sales professional and cinephile as you continue working with your customers.Follow Adrian's advice and don't editorialize; let the story do the work! Read his lessons learned, put them into practice, and embark on your own exciting journey for stronger relationships and success.

Become a Nonprofit ProHave you dedicated your heart to a cause? Whether you are launching a new nonprofit or you have been serving your mission for thirty years, Become a Nonprofit Pro will help you make the nonprofit you love more competitive for funding, more effective in its mission, and an overall greater force for the change you want to see in the world.Nonprofit expert and Certified Fundraising Executive Tawnia Wise shares lessons learned from more than two decades working with nonprofits of all sizes and levels of sophistication. As a sought-after nonprofit consultant, Wise will entertain you with the advice she provides her clients most often. She relates the nine most common pitfalls nonprofits encounter using case studies, cautionary tales, and pro tips.Growing up as a resident of section eight housing and a recipient of public benefits, Tawnia Wise is passionate about helping others from hard beginnings realize their dreams and potential. As founder and CEO of WISE, Tawnia Wise has transformed nonprofit consulting, combining strategy and tactical support to help clients of all sizes elevate their organization's ability to serve their mission.

Are your assumptions about success showing results in your life? We often look at success as a financial pinnacle - a mountaintop where we're in command and respected. The truth is that if your personal life, core values, and self-knowledge aren't a part of the equation, all the success in the world won't do much for you. It will all come crashing down.Is Everyone Smiling But You? explores the true meaning of success - how to organize your life to draw success to you, and also, how to create a perfect day that makes success sustainable while opening the floodgates to exponential growth. With Dr. Rice's well-rounded view of the big picture, you'll stop spinning your wheels. Ultimately, a full investment in yourself is an investment in your future. This book shows you how, step by step.Key topics discussed in the book include: ¿ How to find your happy place ¿ Recognizing the big picture vision for yourself and making it happen every day ¿ Key insights into the power of mentorship ¿ A personal core values wakeup call to steer you in the right direction ¿ Increasing your value through personal investmentDr. Rice is the founder of igniteDDS, the nation's largest student and new dentist community. Influencing young dentists on a larger scale was a dream come true for him, but as you'll see, it didn't come easy, but his discoveries inspired a method everyone can use. He learned from the school of hard knocks and wrote this book so that you won't have to.Is Everyone Smiling But You? inspires you to hone an understanding of yourself, where you want to be, who can help you along the way, and ultimately, it guides you to your success story. Infused with wit and character, you'll learn from Dr. Rice's journey while rewriting your own future along the way. The exercises that accompany each chapter help guide you to your aha moment - that instance when you realize what your vision for yourself truly is, and exactly how to get there.

In Beyond the Walls, Dr. Neuwirth distills the learnings from years of in-depth study into the megatrends and market disruptors that are shaping the present and immediate future of American healthcare.This is a collection of heroic journeys with real-life characters whose stories encourage and embolden us not to be held hostage to the mindset, behaviors, and inertia of the past. They are intended to ignite the creativity, integrity, and courage of more leaders to go beyond the walls and leverage their potential to contribute to a more humane future of American healthcare.In the first section, Dr. Neuwirth introduces us to three game-changing megatrends. In the second section, we discover three humanistic movements that are personalizing care delivery. And in the third section, we're exposed to the titanic market disruptors that are reshaping healthcare.This is an inspiring and instructive "must-read" for anyone who wants better healthcare and better health.

Discover how AI is changing healthcare. According to estimates, the healthcare AI market will grow to over $45 billion by 2026. Now is the time for everyone involved, including medical consumers and entrepreneurs, to understand and embrace the AI in healthcare revolution. AI continues to advance at breakneck speeds. Nowhere else is AI moving faster than in the health sector, where it's being used to improve millions of lives at every point in the healthcare system. In this book, you will take a deep dive into the remarkable strides that AI is making, with chapters covering: ¿ The current and future implementation of AI in healthcare and medicine. ¿ The impact of AI in drug discovery with examples, including how AI helped bring the COVID-19 vaccines to market. ¿ Answers to ethical and privacy concerns about healthcare AI. ¿ Best practice guides for practitioners and administrators. ¿ A roadmap for startups and investors in Healthcare AI. ¿ ...and so much more!

EMBRACING THE OPPORTUNITY OF WEALTH MANAGEMENT AND TRANSFER FROM HIS PERSONAL AND PROFESSIONAL EXPERIENCE, Steve Braverman has learned that wealth management and transfer needs to be defined by far more than just numbers. Personal and professional experience has taught him that much more goes into creating a successful legacy. With Your Time with the Baton he moves beyond the basics of setting up a trust and having good investments to the challenges of communicating with family about what is often a difficult subject. Steve makes it clear that everyone involved in managing, consuming, and transferring family wealth needs to think about what wealth means, what the family values are, why the grantors want to pass their money on, and what the inheritors want to do with it. They need to establish an ongoing dialogue that takes each person involved seriously. Ultimately, all of these people will function best as part of a team, like runners in a relay race, working together, listening to, learning from, and celebrating each other, thereby making the individuals on the team more fulfilled and the team more successful - and, he hopes, also contributing to society in creative and lasting ways. That is a legacy that anyone can be proud of.

Finding the way forward after a diagnosis of GlioblastomaA must-read guide for you and your loved ones on this journeyGlioblastoma. The word is intimidating, scary, confusing, and instantly will make you feel helpless. Multiple doctor appointments, strange medical terms, difficult decisions, confusing terminology, and confusing technology all combine to frighten you and make you wonder how you'll ever navigate this impossible new world and still feel like you're doing everything possible for your own health or the health of your loved one. This book is designed to clear the fog of Glioblastoma. To help you as the patient and your loved ones understand the diagnosis in plain, comfortable language. To help understand the pluses and minuses of the treatment options. To help make sense of all the testing. To help you understand what to expect at important junctions during treatment. To give you the information you need to make crucial decisions about your care. In this book, Dr. Gruber uses his fifteen-plus years of knowledge, experience, and training as a Board - Certified Neurosurgeon to guide and shepherd Glioblastoma patients and their loved ones through this difficult diagnosis.

This is a revised edition of the 2017 Amazon Best Seller Real Estate ... on your terms, with bonus chapters added. A NEW APPROACH TO REAL ESTATE ... ON your terms! Your career is in real estate, or maybe you're looking to invest. That means you know the general consensus: The real estate market is unpredictable; therefore, your income has to be. You're at the mercy of the economy and the bank. What if that's not the truth? What if you had the tools, know-how, and been there-done-that experience from an industry veteran on how to hedge your cash from the market? What if real estate was on YOUR TERMS? Good news-all of this is achievable by creating a "money machine" rather than a per-deal operating system. And in Real Estate on your terms, Chris Prefontaine shares the following with you:* Hope from stories-"If he did, I can!"* How to buy two-plus homes monthly without using your own cash or credit* Strategies for structured continuous cash flow and wealth building.

The funeral business is changing. Don't let it bury you. Since its inception, the funeral and cemetery business has stuck to the status quo. After all, other than taxes, death is the only sure thing in life. But the world is changing more rapidly than ever. As a funeral or cemetery professional, you have to keep up if you don't want to get buried. Written by Jake Johnson, president and CEO of the premier consulting firm for the funeral and cemetery business, Staying Alive in the Funeral Profession holds the insights you need to understand current trends and opportunities to buy, grow, and sell while building a legacy you can be proud of.

Invest In Success Start Building Your Future Now Many business owners do not know what they need to do to prepare to sell their business. They think of their exit as something they'll attend to someday, only to arrive at "someday" and discover that they can't find any interested buyers and won't be able to retire when they planned. Have you as a business owner ever asked yourself any of these questions? ¿ What should I be doing today to build my business toward maximum value? ¿ What is my business worth and how do I find out? ¿ When I sell my business, will I get enough money to maintain my lifestyle and take the next step in life? In Build It, Sell It, Profit, Allen Harris will answer these questions and more so you can see just how important it is to get started on the process of planning for the eventual sale or transfer of your business so you can maximize your profits when the time comes. KNOW YOUR WORTH. BUILD YOUR FUTURE. IT'S TIME TO START PLANNING NOW.

In survey after survey, executives list attracting and retaining top talent as their #1 issue. Is it your top concern? While the people puzzle isn't easy to solve, this book features compelling research, specific personal and client stories, and key perspectives from top business leaders and experts-all in a format that's easy to read and prompts readers to act. Kathleen Quinn Votaw has years of experience working with CEOs who understand that traditional staffing methods don't work for today's companies, and in this book she offers advice on how to: keep "A Players" engaged, boosting retention and reducing turnover; attract people who will thrive in a demanding, uncertain, entrepreneurial environment; and Always Be Cultivating (ABC) by thinking of recruitment as a sales process.

Your struggling teenager is going to a residential or wilderness treatment program. Their addictions, learning disabilities, or emotional/behavioral issues have brought you to a moment of decision. Heartsick, anxious, and exhausted, questions bounce endlessly around your mind, "Will this work? Was this really necessary? Will she ever forgive me? Can we handle him at home when the time comes?" Dr. Tim Thayne delivers the answers in his groundbreaking book Not by Chance. As an owner/therapist of wilderness and residential programs, Thayne was frustrated when young people made monumental progress, only to return home where things quickly unraveled. His mission became to vastly improve long-term success by crafting and proving a model to coach parents on their power to lead out through full engagement during treatment and management of the transition home. Not by Chance engages readers through solid research, simple exercises, and captivating stories taken from Thayne's own life and the living rooms of hundreds of American homes. This book serves up concrete tools, hope, confidence, and stamina for families, professionals and mentors. Topics include: ¿ Why good programs work ¿ How to boost-not undermine-treatment ¿ Nine dangers waiting after discharge ¿ How to identify natural mentors for your teen ¿ What to do when the testing begins ¿ When and how to grant back privileges and freedoms ¿ How to ease your young adult's transition from treatment to independent living ¿ When you know you've succeeded If you are even considering out-of-home treatment for your teen, do not gamble with the outcomes. Not by Chance should claim its rightful place on your nightstand. www.notbychance.com

The Last Business Book You'll Ever Read! Lack of clarity, accountability, and authority can impact your business in so many ways and the way you work might help you realize the strategy, or get in the way of it. Do you even know what the strategy really is, and how to get there? All of this confusion can be traced to a lack of managerial leadership: the art of managing managers. Julian Chapman addresses and cures the root causes of the pain we feel in organizations and creates great places to work. Under his leadership and counsel, companies of all sizes and across many sectors have unleashed the potential of their organizations. This pragmatic approach pulls no punches and shows you the ongoing path to a workplace where employees at all levels have clarity of role, purpose, accountabilities and authorities. It introduces the power of the Enlightened Leader and the Engaged Manager who confidently and continuously build their teams with an approach of authenticity, transformation and servitude. Chart your course and explore the system. The Managerial Leadership Journey shows you that a Great Place to work is not just possible, it's in your hands.

Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising.