Bøker utgitt av Agate Publishing

The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of todays most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand product design, brand history, internal collaboration and the new tools of digital technology YouTube and the web in general companies can succeed in the 21st-century marketplace.

"A collection of recipes from the Chicago Tribune's annual holiday cookie contest"--

A fascinating and eye-opening chronicle of the global history of oyster farming, the current state of the industry, and the possibilities of investing in oyster farming as a solution to food and climate challenges.

A beautiful and detail-rich hardbound collection of Chicago Bulls history, containing essays, box scores, original reporting, archival photographs, and various memorabilia for one of NBA's most iconic franchises.

"In The Icarus Curse, Van Overtveldt argues that decades of Keynesian-inspired policies have led to policy exhaustion, with politicians fueling unrealistic expectations and accumulating debt. Despite central bankers' efforts to mitigate crises, the current policy model is unsustainable, leaving little room for significant change. Yet, there is hope for redemption: Van Overtveldt reviews the ideas of Adam Smith, John Maynard Keynes, and Paul Volcker to put forward ideas to redesign policies for a brighter economic future"--

Modern industrial agriculture practices were stripping the land and starving the very families tasked with growing the world’s food, until some farmers made the bold choice to try something new—regenerating the land and nourishing their communities by working with nature instead of bending it to their will.

Written by cooking instructor Madelaine Bullwinkel, Artisanal Preserves is a how-to guide that is perfect for eager cooks and seasoned preservers alike, providing 100 foolproof recipes for jams, jellies, marmalades, and more.

Bestselling cookbook author Anupy Singla’s newest offering, featuring 70 authentic, healthy Indian recipes developed specifically for the Instant Pot.

A photo-driven, large-format collection of stories from Chicago Flashback, a weekly feature of the Chicago Tribune highlighting the significant people and events that have shaped the city¿s history from the paper¿s founding in 1847 to the present day.

In Twisted:My Dreadlock Chronicles, professor and author Bert Ashe delivers a witty, fascinating, and unprecedented account of black male identity as seen through our culture's perceptions of hair. It is a deeply personal story that weaves together the cultural and political history of dreadlocks with Ashe's own mid-life journey to lock his hair. Ashe is a fresh, new voice that addresses the importance of black hair in the 20th and 21st centuries through an accessible, humorous, and literary style sure to engage a wide variety of readers.After leading a far-too-conventional life for forty years, Ashe began a long, arduous, uncertain process of locking his own hair in an attempt to step out of American convention. Black hair, after all, matters. Few Americans are subject to snap judgements like those in the African-American community, and fewer communities face such loaded criticism about their appearances, in particular their hair. Twisted:My Dreadlock Chronicles makes the argument that the story of dreadlocks in America cant be told except in front of the backdrop of black hair in America.Ask most Americans about dreadlocks and they immediately conjure a picture of Bob Marley: on stage, mid-song, dreads splayed. When most Americans see dreadlocks, a range of assumptions quickly follow: he's Jamaican, he's Rasta, he plays reggae; he stinks, he smokes, he deals; he's bohemian, he's creative, he's counter-cultural. Few styles in America have more symbolism and generate more conflicting views than dreadlocks. To "e;read"e; dreadlocks is to take the cultural pulse of America. To read Twisted:My Dreadlock Chronicles is to understand a larger story about the truths and biases present in how we perceive ourselves and others. Ashe's riveting and intimate work, a genuine first of its kind, will be a seminal work for years to come.

';Solid advice for newlyweds, golden anniversary celebrants and everybody in-between' from the Marriage Boot Camp and former Divorce Court star (The Augusta Chronicle). As the judge starring on two hit television shows, Lynn Toler has witnessed, en masse, the thematic mistakes made in American marriages. She herself has also been wed for more than 30 years and has seen both the highs and lows of matrimony in her own marriage as well as the marriages of those close to her. Drawing from both her professional career and personal life, Toler sees that the biggest impediment to marriage these days is that couples decide to take the plunge based almost entirely on the most irrational criteria: falling in love. Making Marriage Workdoesn't suggest that love has nothing to do with marriage at all; rather, Toler says that love by itself is simply not enough to make marriages survive. Marriage, Toler says, is a job, and it needs to be treated like one. This updated manual suggests specific procedures that should be put in place to bridge the gap between head over heels and happily ever after. It explains how to phrase things in order to span the great hormonal divide men and women often fall into when trying to talk to one another. It also discusses the very new and real challenges to marriage created in a culture often overwhelmed by the emphasis on (and ability to attain) instant gratification. Replete with simple, no-nonsense rules,Divorce Courtanecdotes, and stories about Judge Toler's own union,Making Marriage Workcontains invaluable information couples can use today to secure their marital tomorrow.

Set in the first few months following the Confederate surrender and the assassination of Abraham Lincoln, Sam--a runaway slave who once worked for the Union Army--decides to leave his safe haven in Philadelphia and set out on foot to return to the war-torn South.