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A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
Explores computational tactics as applied to the development of biomedical applications, using artificial intelligence, machine learning, signal analysis, computer-aided design, robotics and automation, biomedical imaging, telemedicine, and other technologies.
Provides in-depth knowledge on integrated pest management in conjunction with an array of specific cropping systems, taking into consideration all the elements, including the crops, crop sequences, spatial and temporal aspects of managing an agricultural system, and other aspects.
Presents case studies, research, and theories on the diversity and novel approaches of transdermal and topical drug delivery. It provides information and state-of-the-art research and addresses the basics of drug delivery systems, strategies to enhance permeation across membranes, and formulation and evaluation of diverse dosage forms.
Discusses tourist behavior from diverse cultural and geographical backgrounds. Topics address relationship management, luxury tourism brands, social media and digital technology, tourists' motivation and satisfaction, predictions for tourist behavior in post-COVID-19, heritage tourism, and more.
Explores new advanced technologies and methods in production engineering, emphasizing effective overall process control and enhanced optimization. Includes many real-life case studies on advanced machining methods, manufacturing technologies, advanced and composite materials, micro-structure analysis, etc.
An in-depth look at the pharmacological applications of 11 antidiabetic plants, examining antihyperglycemic, hypoglycemic, anti-lipidemic properties, and current genome editing research perspectives. Each chapter reviews a particular plant, explaining the therapeutic aspects and genome editing technology.
Presents knowledge on the technologies and applications of high-resolution mass spectrometry in different areas of analysis. Discusses instrumentation techniques and presents research on diverse uses of HRMS in clinical testing: therapeutic drug designing and development; quality management systems; analysis of pesticides; etc.
Discusses "new normal" trends, issues, and challenges of tourism and hospitality management and practices from the perspective of the COVID-19 pandemic. It features empirical contemporary research and case studies that incorporate a bottom-up approach from survival to revival of the travel.
An informative overview of diabetes mellitus in conjunction with current plant-based treatments for this disease and available methods for studying the antidiabetic activities of scientifically developed plant products, mechanisms of action, their therapeutic superiority, and genome editing research perspectives.
Examines the ecological importance, threats, and management of biodiversity of freshwater ecosystems; presents new techniques for the evaluation and conservation of freshwater biodiversity; and shows how climate change affects freshwater biodiversity.
A unique perspective on architecture that promotes the welfare and security of those using the space. It explains from a different angle a topic that takes into consideration how to provide benefit to human beings to achieve a better quality of life within constructions. Topics include alternative materials, resilient designs.
Focusing on surface and groundwater and sustainable solutions, this book highlights recent trends in the water sector that employ innovative management and conservation approaches in conjunction with climatic uncertainty, using hydrometeorological data sets and hydrological modeling.
Plant-Based Functional Foods and Phytochemicals: From Traditional Knowledge to Present Innovation covers the importance of the therapeutic health benefits of phytochemicals derived from plants. It discusses the isolation of potential bioactive molecules from plant sources along with their value to human health.
The book explains why polyimides offer versatility unparalleled in comparison to most other classes of macromolecules. In addition, developments in green polymer chemistry in this area have been stimulated by health and environmental concerns, interest in sustainability, desire to decrease the dependence on petroleum.
This volume focuses on how waste biomass can be transformed into useful biomaterials, food and feed, fuel, and chemicals by using various processes. It explores the key features of biotechnology for waste biomass utilization and for biomass conversion for biofuels, chemicals, and other new commercial products.
This volume, Applied Biopolymer Technology and Bioplastics: Sustainable Development by Green Engineering Materials, will be valuable for a broad audience of engineers and scientists, especially those designing with biopolymers and biodegradable plastics, or evaluating the options for switching from traditional plastics to biopolymers.
This volume, Temperate Fruits: Production, Processing, and Marketing, presents the latest pomological research on the production, postharvest handling, processing and storage, and information on marketing for a selection of temperate fruits.
This volume explores and explains the vast uses and benefits of algae as food, feed, and fuel. It covers the most advanced applications of algae in the food and feed industries and for environmental sustainability.
Handbook of Artificial Intelligence in Biomedical Engineering focuses on recent AI technologies and applications that provide some very promising solutions and enhanced technology in the biomedical field.
Focuses on new production alternatives that do not include pesticides, herbicides, and chemicals for food production and instead rely on biologically controlled systems of production. The book also relates advances in agricultural technologies that employ physiology of plants to know their resistance to different environments in agriculture.
Focuses on the applications of microalgae and cyanobacteria in pharmaceuticals, nutraceuticals, and cosmeceuticals, discussing techniques in algal cultivation and extraction, biological properties, and uses of algal metabolites and microalgae-based compounds in drug development, food nutrition, and cosmetics with medicinal properties.
This volume, Advanced Studies in Experimental and Clinical Medicine: Modern Trends and Approaches, provides a selection of chapters on new developments in various areas of clinical medicine, including dental, surgery, and general practice.
The crucial interdependence between humans and their environment is explored and illuminated in this revealing overview of the major environmental issues facing society in the twenty-first century. This volume presents a novel picture of some of the current advances in the research of theoretical and practical frameworks of environmental problems and solutions taken from the latest empirical findings.This new volume focuses on the aspects of new techniques that are particularly valuable for solving environmental problems. The complex environmental issues are presented in simple terms to helpreaders grasp the basics and solve relevant problems. Timely and comprehensive discussions of applications to real-world environmental concerns are a central focus of this research-oriented volume.
The volumes in this set showcase recent advances in molecular plant pathology and discuss appropriate diagnostic techniques for identification of causal agents and diseases, providing the information necessary to establish management strategies.
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