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Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world’s greatest challenge—they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world’s most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call “the ruthless pursuit of affordability.”Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world’s poorest people.

Many subject matter experts are just that, subject matter experts not experts in the art of teaching, facilitating, or designing. Thousands of authors, trainers, and speakers have great content, but they lack the skills required to convey their content in a way that inspires learners to unleash their brilliance and move the learning to practice.. They often spend 70% of their time on WHAT they are going to teach, and 30% of their time on HOW, when they should be spending 30% on WHAT, and 70% on HOW. Their instructional techniques often are at odds with their message of inclusivity, eagerness for people to learn, and hopes that their content will change lives and organizations. Brilliance by Design outlines how to design learning interactions (such as meetings and workshops) that enable people to do their best thinking. Using the tested, signature ENGAGE model, it helps anyone who brings people together for the purpose of learning, problem-solving, or innovating to develop a clear, high-impact training design that unleashes brilliance. It presents a model that enables teachers to analyze learner and teacher needs, create objectives that meet those needs, and incorporate interactive tools that "fire 'em up," ensuring all key outcomes are met. To help readers unleash the brilliance in others, this book provides the structure, tools, language, and models needed to create optimal learning experiences from their ideas, practices, models and books. In learning these techniques, readers will achieve powerful outcomes, building communities of learners who share best practices and communicate at a deep and profound level while doing real work.

There are extraordinary ideas inside your head but you're blocking them. Left to it's own devices, your brain shies away from the unfamiliar and unconventional. To grab the treasure in your mind, you have to distract your brain. For Mark Levy, the answer is freewriting. It's a deceptively simple technique: just start writing about something you care about. Anything. Forget about grammar, punctuation, and spelling. Set the timer and go. But it's far trickier than it sounds. We all have an internal editor that censors our thoughts before they hit paper. Levy shares six secrets designed to knock this editor out and let your inner genius run free. He also includes problem solving and creativity stimulating principles you can use if you get stuck seven of which are new to this edition. Also new to this edition is an extensive section on taking your raw unfiltered freewriting and refining it into something you can share with the world. Although freewriting's roots are as a private brainstorming technique, Mark and his clients have found that, with some tweaking, it's a great way to generate ideas for articles, blog posts, presentations, even books.Our first reaction to a problem is often to tackle it head-on. Mark Levy says that's wrong your head might be the problem. Freewriting offers a way to trick your conscious mind into letting your unconscious generate more ideas than you ever thought possible.