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Suitable for companies that want to develop or improve their corporate communication, this book focusses on the visual aspect of communication. It also provides an informative, easy to follow and fun introduction into the basics of visual thinking and drawing.

By enhancing your ability to identify connections, you can enhance your creativity. This exercise book strengthens your ability to recognise connections. The exercises are based on the theory of the book The Secret of the Highly Creative Thinker, as well as observations in neuroscience, and seventy years of creativity studies.

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.

A must have for product design students!

People who are good at creating ideas are good at seeing connections. The authors examine whether teaching people to see connections could be a way to help them be more creative.

After the success of 2017's Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication.

This book explains the basic sketching techniques and decisions more in depth and provides much more step-by-step example drawings, which makes it even more suitable for students and professionals who want to become better sketchers.

Through 24 unique challenges, a diverse range of angles, and detailed insights into the world of food design, Lick It will radically transform your relationship to food.Whether mealtimes are your favourite part of the day or you're in the camp of 'eat to live' rather than 'live to eat, this book will help you reshape how you think about food. Much more than just body fuel, food is political, it's social, it's exciting and constantly shifting and changing. With a striking balance between creative tools and cutting-edge theory, these 30 chapters will examine everything from food politics and sex to hunger and queer food. Lick It is not a cookbook. Rather, it's an ultimate food experience, helping you challenge your mind and expand your mouth.

Highly creative thinkers are good at seeing connections. By enhancing your ability to see connections, you can enhance your creativity. Based on this observation, a solid theory and the latest neuroscience, this exercise book is for people who want to become better creative thinkers.

Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor''s and master''s curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and structured activity, deliberately and purposefully, and with moments of increased creativity.The methods and techniques are each described in a practical one-page text, illustrated for further clarification and enriched with images that should encourage reflection and further reading.Design students can use the book as a reference guide in their design projects and in managing their personal development. Design teachers can use the book as a reference guide to assist students in learning a method. Design professionals can use the book as a reference guide to support their design processes.

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of "the user" is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today''s complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.

Revised edition: 20 additional methods, three new case studies and a new chapter to introduce life-centred design. This book introduces the reader to the changing role of design as a way of thinking and a framework for solving complex problems and achieving systemic change.

Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today's computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone's experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication. Shaping Text takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. Particular attention is given to the team play between the text itself - written language - and the design - the shaping of the text - to form a new, multi-level visual message with a complex content. Many textbooks on typography look at the details of type and lettering first, often taking a historical approach, then zoom out to gradually reveal a larger whole. Shaping Text works the other way around. It starts by looking at graphic products - in print, on the screen and in the environment - and then examines the constituting elements, including type, image, ornament, layout, and colour. Historical examples are used as references for most genres of text-shaping; a chronological overview of type design and printing techniques forms a lengthy appendix rather than the core of the book. Finally Shaping Text is firmly rooted in contemporary design praxis. It discusses the state of the art in type design and technology, and tackles problems and questions that font users may be struggling with. Besides being a typographic writer and consultant for leading companies such as FontShop and MyFonts, the author has worked as a graphic designer and teacher; Shaping Text reflects this broad experience with typographic form and content.

My Icon Library is an essential collection of impactful images that will empower you to embark on your own journey of visual thinking and storytelling. The collection consist of the most common, interesting, weird and wonderful concepts created during the author's visual thinking workshops.

Fermentation produces fantastic non-alcoholic drinks. Think of a fresh and tart kombucha, a thirst quenching water kefir, or an earthy beet kvass. They all fizz with healthy bacteria and they all surprise you with their complex taste. More and more, you''ll see these drinks offered in top restaurants and cocktail bars. But you can also make them yourself. Fermented drinks, with their natural sparkle and slightly yeasty taste, are a great alternative to wine or beer. They are perfect for those who want to consume less alcohol and those who want to give a pro biotic boost to their body.This book tells you everything you need to know to brew these healthy and alcohol-free drinks yourself. You will find accessible recipes with step-by-step illustrations, scientific background information on the fermentation process, and "juicy" anecdotes about the origin of these extraordinary drinks.

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions - Corporate Identity is a broad introduction on identity design (not branding - don't worry, you'll learn the difference).

Products that Last starts where most books on product development end. This new edition contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon.

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle.

As a follow-up to the bestseller Visual Thinking and the second book Visual Doing, the author is releasing the two workbooks. These books are great tools to help you kick start your visual journey and gain the confidence to produce amazing, compelling drawings.

This book is the first comprehensive collection of methods, tools and templates used when designing new products or services.

'Type Tricks' is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type design in an easily accessible manner.

With communication comes responsibility; are designers aware of the meaning and impact of their work? This is a collection of visual examples from around the world. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day.

This is the first DIY city guide series on the market, kicking off with three of the most popular European destinations: London, Paris, and Berlin.

"The quintessential handbook on 'how to' co-design. In recent years, co-design has become something of a buzzword. While the term has gained in popularity, its true meaning and practical implementations are not widely understood. Existing resources, such as co-design toolkits, are freely available online but tend to be highly specialised and template-driven, limiting their usefulness for diverse contexts. The team behind "The Art of Co-Design" conducted a thorough review of existing co-design toolkits and created a comprehensive resource that provides a holistic understanding of co-design, its methods, and applications. This book examines the core steps in developing and delivering projects, from creatively designing the co-design itself to understanding how it can work best for different stakeholder groups to analyzing results correctly and producing effective prototypes. Consider this book the ultimate guide on 'how to' co-design. - Gain the confidence to effectively engage in co-design.- Learn how to customize and apply co-design to any context.- Allow for more authentic and tailored approaches."

Auf der Grundlage ihrer 30-jährigen Erfahrung mit chinesischen multinationalen Unternehmen und Firmen werfen die Autoren ein klares Licht auf das unternehmerische China und seine Vertreter. Anhand konkreter Beispiele werden in dem Buch Management- und Strategiekonzepte analysiert, die die gewohnten Methoden westlicher Unternehmen in Frage stellen. Diese werden als "Drachentaktik" bezeichnet, eine systematische Umsetzung des Prinzips: versuchen, scheitern, wieder versuchen und wieder scheitern, bis ein zufriedenstellendes Ergebnis erzielt wird. Das Buch beschreibt eine Mischung aus der Geschichte Chinas, den Prozessen zur Erzielung von Erfolg in einem unsicheren Umfeld und Managementmethoden, die sowohl dem Konfuzianismus als auch den neuen Technologien entlehnt sind, und enthält viele Lektionen, die westliche Führungskräfte lernen können. Nicht nur, um in China selbst erfolgreich zu sein, sondern vor allem, um in einer zunehmend unsicheren und unbeständigen Welt generell besser aufgestellt zu sein.