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Das Buch behandelt sowohl die wichtigsten Typografie-Regeln als auch die zugrunde liegende Struktur des Arbeitsprozesses in der Layout-Gestaltung. In anschaulicher Form und leicht zugänglichem Stil stellt es die verschiedenen Phasen der Arbeit mit Typografie vor. Die Regelsammlung bietet mehr als 200 Tipps für die Erstellung lesbarer Layouts und typografischer Einstellungen. Es werden Fragen zur Typografie, sowohl für Print als auch für digitale Medien beantwortet: von Buchstabenabständen, Absatzumbrüchen, Textanpassung, Zeilenabstand, Betonung, Hierarchie bis hin zu Rastersystemen.
Creative Block is a book set out to ruffle feathers, get out of ruts and start those juices flowing. Focusing on creative process and theory, it is filled with over 100 tasks to get your head into a conceptual and creative space, encouraging experimentation and playfulness in art.Ideal for artists, industry creatives and individuals who simply want to delve deeper into their own creativity. This book helps to improve your process and technique when approaching art, in all its forms. Intriguing, fun and challenging, Creative Block will have you distorting, abstracting, morphing, reinventing and, above all, leaving the box behind.
Branded Protest takes closer look at the arbitrary – odd – relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.In today''s world, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding.This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal, the focus on the different branding tools of each individual protest is divided into main branding tool directions.For students, educational professionals, brand and graphic design professionals, and a design interested audience.
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don''t.A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.
As a follow-up to the bestseller Visual Thinking and the second book Visual Doing, the author is releasing the two workbooks. These books are great tools to help you kick start your visual journey and gain the confidence to produce amazing, compelling drawings.
PRODUCTS THAT FLOW is an unusual book about business and design, for it focuses on fast-moving consumer goods. Products that are not supposed to last and can be quite damaging to the environment. It concerns food, packaging, disposables, fashion and cheap gifts and gadgets.
The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, practice and research, have produced the first book about how, as a designer, to formulate a vision for new and appropriate products.
Have you ever wondered why our senses become more alert and sensitive and we see things that continually surprise and inspire us when we visit a city for the first time as a tourist? On the other hand, why does it often seem that nothing extraordinary or exceptional ever happens during our everyday routines?
Creativity research shows that dividing thinking into divergent and convergent forms improves and increases idea production; this leads to unexpected thoughts and original solutions. Divergent thinking is used to generate ideas; convergent thinking helps in selecting the best ideas.
Conditional design is the sequel to Operative Design.
We are very pleased to announce the third book by our bestselling writers Koos Eissen and Roselien Steur. After the worldwide success of Sketching and Sketching: the Basics the authors now shift their focus from 'how to sketch' to 'why to sketch'.
Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It's a reference guide, a buddy, and an overview of who, what and where.
This is a new title in the Architecture and Design Experiments series. The core idea for this book is the use of operative verbs as tools for designing space. These operative verbs abstract the idea of spatial formation to its most basic terms, allowing for an objective approach to create the foundation for subjective spatial design. Examples of these verbs are expand, inflate, nest, wist, lift, embed, merge and many more. Together they form a visual dictionary decoding the syntax of spatial verbs. The verbs are illustrated with three-dimensional diagrams and pictures of designs which show the verbs 'in action'. This approach was devised, tested, and applied to architectural studio instruction by Anthony Di Mari and Nora Yoo while teaching at Harvard University's Career Discovery Program in Architecture in 2010. As instructors and as recent graduates, they saw a need for this kind of catalogue from both sides - as a reference manual applicable to design students in all stages of their studies, as well as a teaching tool for instructors to help students understand the strong spatial potential of abstract operations. Anthony Di Mari is adjunct professor at Northeastern University's School of Architecture and Nora Yoo is a practicing architect at Architecture Research Office in NYC.
Jurgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively.
In today's fast-paced world, organisations face unprecedented and ever-evolving challenges, making effective change management more vital than ever. Leaders, managers, and change agents often struggle to make their organisations more resilient, as choosing the right change methods can feel daunting. Without clear guidance on which approaches work best in specific situations, organisations risk adopting solutions that fall short or fail to deliver lasting results, jeopardising their strategic goals.This book is your ultimate guide to navigating these complexities. It introduces 26 change management methods, grouped into four key goals: transformational, transactional, strategic, and tactical. Each method is thoroughly unpacked, explaining what it is, why it matters, how it works, its pros and cons, its historical roots, and the tools needed for success. Featuring five compelling case studies and a fascinating timeline of the evolution of change management methods throughout human history, this book goes beyond theory. It's a hands-on resource designed to empower readers to think critically and strategically about change.By reading this book, you'll gain the tools and confidence to identify and implement the best methods for your organisation. With actionable insights and a focus on real-world impact, this guide equips leaders and change agents to create meaningful, sustainable, and future-proof change programmes. Transform the way you manage change-turn challenges into opportunities and drive long-term success!
With technology advancing faster than ever, the challenge for entrepreneurs and business leaders is no longer just keeping up, but staying one step ahead. Navigating this ever-changing tech ecosystem while integrating AI and emerging technologies into sustainable business strategies is critical, yet complex. Many professionals in the AI and tech industries, as well as investors, are seeking practical insights on how to leverage these advancements for growth and innovation. However, the sheer volume of information and the rapid pace of change make it difficult to keep up, leaving many unsure of how to align technological innovations with their business goals.This book provides a clear roadmap to solving these challenges. It equips readers with the knowledge to harness the power of AI and digital technologies, offering strategies for mitigating risks and maximizing opportunities in their respective industries. By breaking down complex concepts and offering real-world examples, the book helps business leaders integrate technology into their core strategies, ensuring long-term success. Readers will gain valuable insights that lead to improved decision-making, enhanced operational efficiency, and a stronger competitive edge. By applying the principles outlined in the book, readers will be empowered to drive meaningful change and stay ahead of industry trends.
Are you the driving force behind your company's success?As an entrepreneur, business owner, CEO, director, or manager, you shoulder the responsibility for your organisation's growth and sustainability. It's a challenging role, and even the best of us occasionally ask ourselves: Am I doing everything right?Companies Built to Last is the follow-up to the No. 1 bestseller The Seven Laws of Guaranteed Growth. This book introduces the Bitsing method, a scientifically proven system developed over the past 30 years. In just seven straightforward steps, you'll learn how to guide your organisation toward its goals while avoiding the common pitfalls that trip others up.Whether you're leading a large multinational or running a smaller business, this book provides a practical, hands-on guide to embedding the Bitsing method into your everyday operations. With real-world examples, actionable tools, and expert tips, you'll have everything you need to ensure long-term success. The seven-step method will help you, for instance, make more informed decisions about your business positioning, marketing investments, and sales growth.But Companies Built to Last isn't just about achieving success-it's about building a business that people genuinely want to be part of. It's about creating a company that not only drives profit but also has a positive impact on society and the environment. It's about building something you can be truly proud of.Let's transform your business-forever.
In today's global design world, it's more important than ever for designers to create work that connects with diverse audiences. This book is for designers and students whose native languages don't use the Latin alphabet, as well as professionals creating designs for people from non-Latin backgrounds. It's also a valuable resource for design teachers working with international students and aiming to create a more inclusive classroom.This book fills an important gap in design education: the focus on Latin-script design resources. While there are books from designers in Asia or the Arabic-speaking world, they're mostly aimed at native speakers. Here, we take a fresh approach by comparing typography from a wide range of scripts, encouraging designers to move beyond Western styles and explore a richer, multicultural design approach.Readers will walk away with a deeper understanding of global design, giving them the tools to create work that speaks to underrepresented audiences. Design students will feel more confident drawing inspiration from their own cultures, while educators will find new ways to teach with greater empathy. Whether you're an experienced designer or just starting out, this book offers practical tips to expand your design horizons and embrace non-Latin scripts.
This book takes a deep dive into visual design structures, focusing on the timeless principles of movement, space, and composition. While design tools and technologies continue to change, these core principles remain just as important. Written in a clear and engaging style, it's perfect for students looking to build their foundation in design, and also a great resource for professionals who want to revisit or sharpen their skills.The book goes beyond the basics of design, introducing fresh ideas and approaches. It explores how graphic design is understood through systems, spontaneity, and contrast, and shows how abstract concepts can be turned into visuals that are easy to understand. Just like early humans used cave paintings to tell stories, today's design can communicate powerful messages through abstraction and creativity.Later chapters explore how visual design has evolved with technology, including the impact of Moore's Law. This opens up new ways of thinking about space and design, encouraging readers to think outside the box and consider new possibilities for how we interact with visual elements.As we look ahead to the possibility of communicating across the universe and discovering new worlds, visual design will play an even bigger role. With over 7,000 languages spoken around the world, we need universal visual systems that everyone can understand. This book offers a glimpse into the future of design, where visual systems and symbols will help bridge gaps and bring people together in new ways.
In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, showing how the strategic models can be applied in different contexts. By following these examples, you'll be better equipped to translate the insights into your own organisation, sector, or region.Filled with dozens of practical models and design principles, this book helps managers and marketers make better decisions, gain stakeholder support, and build a solid foundation for their strategy. The practical case studies make it easier to see how the strategies work in real life, enabling you to adapt them to your own unique situation and drive success.
Creative directors are often thrust into leadership roles with little practical guidance. The result? Stress, costly mistakes, missed opportunities-and sometimes, a team that's far from inspired. As the role becomes more demanding, the need for clear, actionable advice is more urgent than ever.The Complete Creative Director is here to fill that gap, offering essential tools to help you lead with confidence and creativity. This is the first comprehensive manual for creative directors, providing straightforward advice that you can easily incorporate into your daily routine. It will help you understand exactly what's expected of you as a creative and give you the confidence to meet those expectations.You'll gain a solid grasp of best practices while learning to adapt them to fit your unique style and personality. The book also offers techniques for managing anxiety, so you can approach your role with focus and authority. You'll discover how to build strong relationships-both inside and outside your organisation-while fostering a creative culture. Additionally, you'll learn how to develop a thriving creative department, master pitches, and effectively engage with the commercial side of the business.Ultimately, this book will make you more resilient in the face of setbacks, adaptable to constant change, and better equipped to focus on what truly matters: delivering exceptional creative work.
Have you ever felt lost in the middle? Whether it's being middle-aged, a middle child, stuck in middle management, or struggling to fit in anywhere, we all find ourselves in the middle at some point. Yet, society often portrays this 'middle' as underwhelming, confusing, or even disappointing. But it doesn't have to be that way.Find Joy in the Middle is for everyone navigating these spaces and feeling uncertain or overlooked. Through insightful analysis and practical guidance, this book will help you understand, embrace, and celebrate life's in-between places and moments. From exploring what it means to be middle-aged or a middle child, to finding fulfilment in middle management or where you feel you fit in society's class system, this book redefines what it means to be 'in the middle'.Packed with real-life examples, the book offers a fresh perspective on the often-neglected strengths of the middle and provides actionable advice on how to make the most of it-whether in life or work. If you've ever felt stuck in a rut, this book is your guide to transforming the middle into your greatest asset. Reimagine the middle, and discover how to find happiness, purpose, and pride in this inevitable stage of life or work.
How to Visit an Art Museum shows you the sense and nonsense of museum etiquette. The original edition became a bestseller, inspiring thousands of readers worldwide to pursue a truly rewarding museum visit. This expanded edition offers newly added tips that let you tackle current challenges such as the male gaze, fossil museum sponsors, the lack of diversity on gallery walls and the cancellation of Picasso and other controversial artists. Now more than ever, the art museum is a place to question what you see. What do you do when the label simply reads "Untitled, 1973"? How do you react to exhibitions dominated by white male artists? With a little courage and creativity you can make your museum visit truly worthwhile and truthful. Ultimately, the art museum is what you make it.
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