Bøker utgitt av Bloomsbury India

You know exactly who they are. The ones who walk right past club lines, who walk into rooms and make you swoon. You've felt their Gucci-anointed aura in a city paved with mildly good intentions and cocaine lines. It's a familiar cast: the centre of attention, the shameless flirt, the loudmouth, the narcissistic writer. It's a familiar setting: a city of smooth talkers, armchair activists, and the rich brats of Instagram wrapped up in cigarette smoke. A place to talk pop spirituality and purple prose in connoisseur-only jazz clubs. Now watch them without an audience. The Bitter Pill Social Club takes a look at the lives of the Kochhar family, who find themselves drifting apart in the city of gins and fake friends, wrapped in cigarette smoke. As one of their own gears up to tie the knot, three siblings come home to the neurotic parents who raised them. Meanwhile the parents face the family patriarch's constant judgment. Divorce, disappointment, and disasters ensue as the entitled Kochhar brood dodges old lovers and marriage proposals.

We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious. The person who heckles the shopkeeper to give a five-rupee discount on a plastic mug enjoys food in a nearby restaurant and tips the waiter a tenner without batting an eyelid. Yet, we never bother to understand why we are like that. Denial, Desire, Immersion attempts to understand Indian consumers from an observed reality. It answers questions like whether there is anything quintessentially Indian about the Indian consumer. If yes, what are the basic traits? How far have the consumers evolved? Answers to these questions may offer vantage points for brands to connect with consumers more meaningfully. The study of history, the caste system, geographic locations, culture, changing market forces, media and globalisation are as much a part of this exploration as are observations and analysis of our popular culture. The book presents a holistic portrait of how changes take place in a complex society and influence the desire and decision-making process of consumers. Crafted in a conversational tone, Denial, Desire, Immersion weaves a vibrant texture of everydayIndia and its ever-busy consumers as they live life, select, ponder and agonise over the choices they make for brands and products.

Saffron terrorism. Is it a fact? Or, is this a myth? After all, do we know enough? The shocking blasts of Malegaon and Samjhauta were projected as 'saffron terrorism'. A new theory, terrorist attacks were tainted as such till, a few years later, Kasab's confession offered solid proof of Pakistan's role in the 26/11 attacks. Though the police had concluded a Pakistani hand for the earlier blasts, it was saffron terrorism which prevented the perpetrators of these attacks from being brought to justice. As a theory, saffron terrorism is not just hurting Hindus sentiments but is also an obstacle to fight real terrorism sponsored by Pakistan and Islamic states. The term was coined by the erstwhile UPA government to garner minority votes and manipulate the vote bank. After all, why were the Malegaon-accused SIMI activists let off? Why did certain politicians declare not to oppose their bail? What was truly behind Aseemanand's confession? The reliability of these confessions was questionable given the police brutality that the National Investigative Agency exposed. Journalist Praveen Tiwari explores saffron terrorism and reveals through exclusive interviews of senior National Investigative Agency officials, undercover agents and politicians how vote bank politics can compromise ethics and national security. Should the real masterminds behind the blasts be allowed to go scot-free? Should the manipulators of the Samjhauta Express bombings not be held accountable? Should we not investigate those who had exonerated Pakistan of its guilt? An extensive research on communal politics, the book offers indisputable evidence of the 'saffron terrorism' theory as the Great Indian Conspiracy.

This book is an attempt to open up the supposedly secret world of the Rashtriya Swayamsevak Sangh (RSS) by someone with an insider's knowledge of the philosophy, organisational structure and workingof this huge cadre-based organisation. As a senior member who has managed various responsibilities in the RSS over the years, Ratan Sharda has achieved his intent ably in this book.It has long been acknowledged that the best way to know the RSS (or the National Volunteer Organisation) is to join it. Perhaps this is why there is very little literature on how the RSS functions. This vacuum has been skilfully filled by the author through his book, RSS 360º - Demystifying Rashtriya Swayamsevak Sangh.There is generally a set format for writing about organisations, especially national level ones such as the RSS. Ratan Sharda has not, however, followed the beaten path. The intent behind his book is to lift the allegedveil of secrecy from the organisation. He presents a comprehensive view of the Sangh's philosophy, its workings and its humungous reach through various affiliate organisations across India, in a simple and easy flowing manner.

The book is based on archival material accessed for the first time from the Nehru Papers and the archives of the Ministry of External Affairs, Government of India. It provides readers with a new perspective on a great many significant issues of the sub-continent's India-Pakistan discourse.The Partition was an opportunity for the two nations to go their own ways and build egalitarian societies, complementing each other. Unfortunately, unable to transcend old animosities, Pakistan added new ones to construct the bogey of Indian hegemony. This was diametrically opposed to India's determination to steer clear of the past and pursue a positive policy towards Pakistan, since it shared centuries of historical, economic, social and cultural ties with its people. For India, the separation was like a family dividing its assets by mutual agreement of its members and living peacefully thereafter. For Pakistan, however, the separation was akin to a permanent breakup of a family, which was accompanied by the nursing of grievances and the harbouring of adversarial feelings. It is this mental make-up dictating the Indo-Pakistan narrative in the years following the Partition, which the book succinctly captures.

A young soul trapped in an old body. A ticking clock slower than time. Can this be the ironic destiny of 600 million bright and young Indians? Are we born free and yet trapped by our circumstances?Between You and Me is a conversation that makes the reader ponder about the much-needed transformational changes for the twenty-first century. Why should we get up to act only when we are pushed to the corner? After all, a stitch in time saves nine. Could it be that the parameters of economics, administration, democracy, and social and political constitutions were all ideated and executed for another era? Will tinkering with these institutions help or are fresh ideas needed?Encompassing an extensive discussion and analysis of what comprise our society-government, economy, education, healthcare, science, technology and so on-this book gives the reader a holistic view of India and helps in deriving solution-oriented ideas for a new societal design and structure which will ensure a thriving democracy. It presents the hope and aspiration of an ancient society that wants to break through the colonial legacy and land safely into the future. It is a gripping petition with operating models for redefining the citizen's role-from the audience to the hero-which, if implemented, would bring societal moksha of peace, power and prosperity.

This story is a cameo set against the backdrop of Partition - a decision taken by political leaders in Britain and India that shattered the lives of ordinary people like the family in this narrative who at that time were living in Quetta, Baluchistan. Viewing victims of the Partition of Punjab in the light of post traumatic stress has been long overdue. The narrator's mother's method of coping with the traumatic present was to escape into the past by reliving her memories of Quetta and her beloved Pathans along with the mundane, insignificant little details of the women's daily lives. Her recall hinges on the drama of the trivial, on food,rituals, clothes, religious practices and neighbourhood bonding. It was a syncretic culture, of multilinguism - Urdu,Punjabi and Seraiki, Persian and Sanskrit, of multiple identities through the biradaris - caste,mohalla and religion. The author's grandmother kept the Guru Granth Sahib at home, her mother and sisters practiced Hindu rituals, while her husband was an agnostic. And everyone made pilgrimages to Sufi pirs.

The story of human migration is as old as the story of Homo sapiens. The innate tendency to survive and achieve better living conditions has proved to be an unending process. The ethnic groups with a very high growth of population have spread out all over the world for more living space spawning unforeseen socio-economic and socio-political unrest and conflict. Most prominent in this regard have been the migration from China and Bangladesh that has continued with increasing momentum since the past several decades. Operation Lebensraum: Illegal Immigration from Bangladesh discusses the entire gamut of migration from Bangladesh into India with a focus on Assam - its origins during the colonial period and continuance during the post-Independence phase, impact, the government's failures to comprehend the nature of the problem and the ways and means to tackle the phenomenon which has already assumed an uncontrollable proportion and fuelled large scale disturbances. The book also draws a comparison of the episode with similar events around the world and especially the policies of the US government in tackling illegal migration from Mexico.

Production and Operations Management (POM) is really simple; this book wants to tell you what it's all about. The author desires that the simple wisdom of POM be available to all. This book is an easy read as important principles are explained through everyday examples. Due to its powerful content, simplicity of presentation, and its relatedness to everyday life, this is a fun-filled book which will be of interest to young college students, busy executives who find very little time outside of work, and also people who think they have nothing to do with management like doctors, artists and home-makers.

Can we prevent diabetes? Once it develops, can we reverse it? Can we avoid dangerous and crippling complications? How do I manage diabetes at workplace? Numerous such questions; some have been answered by continuous research and advances in drug and insulin therapy, and discussed in various sections of the book. Those who have their life cut down by diabetes are living longer now, thanks to the effective treatments and change in lifestyle. Those who have complications, suffer less from them due to early diagnosis and effective treatment. Those children who used to jab 3-5 injections of insulin daily, are living comfortably and with normalized blood sugar on insulin pump now. Keeping pace with rapidly increasing advances in diabetes and newer therapy, keeping up with this ever-evolving research, this book attempts to demystify the myths and conundrums surrounding this chronic disease while presenting to you the latest in this field. Patients need simple guidance. Those who follow the simple principles of the therapy are generally safe and have good quality of life. This is what this book aims to provide-time tested simple advice on various aspects of diabetes and obesity, amalgamated with recent knowledge, and most importantly, suitably tailored for Indians. In this aspect, psyche of Indians patients, uniqueness of Indian diets, and need for individualized exercise framework for Indian bodies has been highlighted in the book.

Thirteenth century Hindustan: Sultans ruled Delhi. Seduced by gold, they eyed rich neighbouring kingdoms. They marched from one land to another, plundering and preying on the women of the vanquished. The sultan's court was a cauldron of intrigue, where brother killed brother for the throne. Amidst this orgy of violence, greed and lust, there emerged a Sufi dervish called Nizamuddin Auliya. He offered calm to a people ravaged by fear; he offered hope where there was none. The dervish spoke of tolerance and peace among religions. There are as many paths to The One as there are grains of sand. Nizamuddin realised his Maker by feeding the hungry. He knew what hunger was like. He had gone hungry too. The dervish, like all Chishti Sufis, would have nothing to do with sultans, who were wary of him. One wanted Nizamuddin's severed head brought to his court. Nizamuddin's closest disciple was Amir Khusro, the court poet of sultans, the dervish's soul. Music was prayer for Nizamuddin. Amir Khusro created qawwali, Sufi devotional music, for his master. Song of The Dervish tells the stories of people who feel Nizamuddin's presence today, 700 years later. He offers hope and heals. No one goes hungry, no soul leaves troubled from the dervish's doorstep.

Until December 15, 2007, Khundrakpam Pradipkumar Singh was nobody. The very next day he was known across his state as 'Mr Manipur'. Pradip's incredible story of how an HIV-positive person mended his failing health, overcame psychological trauma, fought stigma and discrimination to become an international bodybuilding champion is told in the pages of this book.Like legendary basketball player Magic Johnson, Pradip too disclosed his HIV status through the media, not giving a damn about society's shocked reaction. However, there is something unique in Pradip's story. While Johnson called it quits after being diagnosed with HIV, Pradip remained undaunted in the face of all odds. He was determined to excel in his chosen field despite warnings from doctors and adverse comments from society. And he went on to win several medals and titles, defeating the virus in his body.Pradip's extraordinary courage and sheer determination caught everyone by surprise. He became a role model for people living with HIV in India and other parts of the globe. He was made Brand Ambassador for HIV/AIDS by the Manipur State AIDS Control Society and was roped in by the India chapter of a global non-profit to lead a pan-India HIV awareness campaign from Delhi.Pradip also took up the cudgels to sensitise people to the ill-effects of drug abuse, to which Manipur is the biggest victim in Northeast India. Given the fact that he contracted the 'deadly virus' through sharing of needles, he sincerely appeals to youngsters to say no to drugs.Pradip has been living with HIV for more than 15 years and continues to beunbelievably strong in mind and body. A true iconoclast, Pradip never getstired of saying: 'HIV does not kill people, it's society that kills HIV positivepeople.

Beyond jugaad, that great Indian tradition of short-term fixes, what does innovation mean in Indian business? That is the question this book addresses through a collection of stand-alone stories that describe sustained innovation at a cross-section of companies that include conglomerates, MNCs, large and midsized companies, and start-ups. Based on extensive research and one-to-one conversations, what sets this book apart are first-person accounts by some of India's finest business leaders on the innovation journey in their companies. Filled with anecdotes and real-life examples, the book would be of interest to anyone interested in Indian business. It would also be an ideal gift to showcase India to customers, trade delegations, investors, and other stakeholders. The Organizations and Stalwarts Featured are Conglomerates: Ratan Tata, Adi Godrej, Suresh Krishna (TVS) MNCs: Munesh Makhija (GE India Technology Center), Suresh Narayanan (Nestle India), Dilip Khandelwal (SAP Labs India) Large companies: A M Naik (L&T), Aditya Puri (HDFC Bank), N R Narayanamurthy (Infosys), K B S Anand (Asian Paints), G V Prasad (Dr Reddy's Laboratories), Bhaskar Bhat (Titan) Midsized companies: Harsh Mariwala (Marico), Kiran Mazumdar-Shaw (Biocon), P R S 'Biki' Oberoi (Oberoi Hotels), Meraj Manal (Himalaya), Dr Devi Shetty (Narayana Health), William Bissell (Fabindia), Kiran Khalap (chlorophyll) Startups: Vijay Shekhar Sharma (Paytm), Raghav Bahl (Quintillion Media), Team Indus

The characteristics and reasons for urban poverty are manifold and seem to repeat across class structures: migration, culture shock, real estate costs and unrealistic expectations of city life, a lack of financial education, corporate cultures that perpetuate stereotypical workforces, a glamourised entrepreneurial culture that focuses on icons of spending instead of struggle, and economically and politically, the rise of the cashless credit economy and the demise of the thrift economy and its conservative icons.The book will use the case studies of young Indians, typically in their first or second jobs, migrants to major Indian metros, living in these conditions. The reasons for the poverty they experience are varied, and influenced by the industries they work for, their family backgrounds, other financial obligations, social stratas, and peer groups. There are so far, no studies available for this in India, and is a rising phenomenon in the USwhere it has been called 'poverty with no name'. Gayatri's short piece on the Urban Poor crossed 1.1 million views on Buzzfeed - the highest number for any Indian feature article to date.

Guru Nanak, the founder of the Sikh religion, walked the earth to restore love and humanity lurking in the doldrums. His early communion with the Ultimate drew him to far-fetched places to inculcate the scent of unity and equality among people. He sang the divine praises along the way and persuaded people towards the spiritual essence of the Lord. He made an intriguing manifestation that the Lord is One and there exists no other besides Him. Most of what Nanak professed was apparently derived from the Ultimate. As mentioned in the Janamsakhis, he often directed his companion Mardana to play on his rabab as he vividly sang the Bani or Divine Word descending upon him from the skies. With an unrelenting desire to spread enlightenment among the masses, he became an itinerant preacher to eradicate the upsurge of erroneous beliefs and the moss of differences propelled by caste and creed. This exquisitely illustrated book explores the life of Guru Nanak at length and offers an insight into his timeless teachings which are marvelously ingrained in his divine hymns - the Japji, Asa di Var and Barah-maha.

The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

India has a high maternal mortality rate, a staggering 174 per 100,000 live births (2015).'Women are not dying because of diseases we cannot treat. They are dying because societies have yet to make the decision that their lives are worth saving.'-Mahmoud Fathalla, past president of the International Federation of Gynecology and Obstetrics.Pregnancy is not only an altered physiology, but also has profound psychological and social implications. Sometimes, these changing body dynamics are far reaching. Chronicles of a Gynaecologist, written by a celebrated doctor and inspired by the stories of real women, explores issues ranging from the largely preventable complications experienced during pregnancies, the myths and superstitions surrounding them, to emotionally wrenching situations like postpartum depression. These compelling stories also touch upon topics that society tries to hide under the carpet, such as domestic violence, perversions, sexual orientation, rape and incest. The author tries to decipher the conundrum of women's lives at every step. Every story raises a curtain and promises to be a revelation.

The phoenix can only rise if there is a large and credible purpose.In this filigree of enchanting stories Priya Somaiya effortlessly crafts the lives and experiences of a few women, revealing the interwoven complexity of emotions and astounding actions that could shift many mental and emotional paradigms-Sahiba undergoes a massive identity transformation and confronts undefinable tragedy with quiet courage; the determined Shakun cannot be appreciated by people who perceive the world largely through class, caste and gender biases; how can women like Fatima and Ramoli challenge the entrenched norms governing women in feudal structures; Shailaja doesn't realise that the universe does partner in fulfilling strong aspirations in the most mysterious ways; when a girl child is thrown on a railway platform after she is born and grows up on the same platform, what does it mean to just breathe and survive; widowhood in India is still neither here nor there and if Pushpa could weather the worst storm of widowhood she can just sail through others; Asma changes her name to redefine her identity and feels empowered to alter her life.These are stories of faith and humanity. It takes brazen guts and conviction in the goodness of human nature to believe that attitudinal positivity can turn around one's life. Rare and life-changing, Unwilling to Bend posits that courage is the most beautiful colour of the mind.

Winning elections is not everything, what is crucial for the good health of a robust democracy is forming a government.From strategically devised pre-poll alliances to hastily stitched together post-poll associations, noted journalist Sunita Aron has travelled the length and breadth of the country, painstakingly documenting the drama and dharma of coalition politics in India. The result of her exhaustive research and insightful analysis, Ballots and Breakups is a cracker of a read. As Indian voters deliver fractured verdicts, political parties resort to constructing fragile coalitions by hook or by crook. The hapless casualties of this relentless quest for power are the Indian voters and this book is for them, as the writer eloquently exhorts for the need of common guidelines on the formation of a government in the case of a hung house. A gripping take on coalition politics in India, Aron charts a riveting tale of modern Indian politics that has all the masala of a Bollywood potboiler, but the ending, the writer asserts, has to be happy like that of any Hindi film, 'stable governments and a prosperous society even in a hung house!'