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Success can be made certain; not, however, by the mere possession of particular characteristics, nor by just doing particular things. Your success in life can be assured; but only if you supplement your qualifications and make everything you do most effective by using continually, whatever your vocation, the art of salesmanship. Life can hold nothing but failure for the ill-natured, unsociable, disgusting tramp who is known to be ignorant, lazy, shiftless, a spendthrift, a liar, and an all-around crook. Such a worthless man will make a complete failure of life because he is so dis-qualified to succeed. On the other hand certain success ought to be achieved by the good-natured, intelligent, reliable man who continually wins friends; the truthful man who has a fine reputation for thrift, honesty, neatness, and love for his work. He seems entirely worthy of success. Yet for reasons that baffle himself and his friends it sometimes happens that such a man is unsuccessful. The defeat in life of one who appears so deserving of victory seems to prove that success cannot be assured by the development of individual characteristics and by doing specific things. But such a wholly negative conclusion would be wrong. When a worthy man fails, he loses out because he lacks an essential positive factor of certain success-the ability to sell his capabilities. By mastering the selling process this failure can turn himself into a success.cations Unrecognized CapabilitiesWe are sure of the failure of the man who is utterly disqualified to succeed; not because he has particular faults, but because they self-advertise and sell the idea of his disqualifications for success. His characteristics and actions make on our minds an impression of his general worthlessness. Defects are apt to attract attention, while perfection often passes unnoticed. Millions of worthy men, otherwise qualified for success, have failed solely because their merits were not appreciated and rewarded as they would have been if recognized. Capabilities, like goods, are profitless until they are sold. Therefore the man who deserves to win out in life can make his victory sure only by learning and practicing with skill the certain success methods of the master salesman.

Kahlil Gibran's masterpiece, The Prophet, is one of the most beloved classics of our time. Published in 1923, it has been translated into more than twenty languages, and the American editions alone have sold more than nine million copies. The Prophet is a collection of poetic essays that are philosophical, spiritual, and, above all, inspirational. Gibran's musings are divided into twenty-eight chapters covering such sprawling topics as love, marriage, children, giving, eating and drinking, work, joy and sorrow, housing, clothes, buying and selling, crime and punishment, laws, freedom, reason and passion, pain, self-knowledge, teaching, friendship, talking, time, good and evil, prayer, pleasure, beauty, religion, and death.

In the Italian cuisine we find in the highest degree these three qualities. That it is palatable, all those who have partaken of food in an Italian trattoria or at the home of an Italian family can testify, that it is healthy the splendid manhood and womanhood of Italy is a proof more than sufficient. It has therefore been thought that a book of practical recipes of the italian cuisine could be offered to the American public with hope of success. It is not a pretentious book, and the recipes have been made as clear and simple as possible. Some of the dishes described are not peculiar to Italy. All, however, are representative of the Cucina Casalinga of the peninsular Kingdom, which is not the least product of a lovable and simple people, among whom the art of living well and getting the most out of life at a moderate expense has been attained to a very high degree. Modern nutritionists have made us aware of the health benefits of traditional Mediterranean cuisine. This volume provides easy-to-follow directions for almost 200 delicious menu items.

"The Age of Big Business" is a history of how businesses changed from small, competing businesses to large corporations that controlled major portions of or all of an industry. Since the book was written in 1919, it was fascinating to see how the various industries have changed from post-Civil-War to post-World-War-I to now. Chapter One compared 1865 to 1919 in terms of technology and business. Chapter Two gave an overview history of the discovery and business of oil and described how "the first great American Trust," the Standard Oil Company, was formed. Chapter Three gave an overview history of the major development and business of steel and how Carnegie Steel Company was formed. Chapter Four gave an overview history of the invention, development, and business of telephones and how the American Telephone & Telegraph Company was formed. Chapter Five gave an overview history of the development of public utilities. Chapter Six gave an overview history of the development and business of agricultural machinery and talked about McCormick's inventions and his three main competitors in that business. Chapter Seven gave an overview history of the invention, development, and business of the automobile and talked about Henry Ford.