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Product Description:........Social Media in Business provides an overview of the opportunities social media offers to a business and a concrete plan to help managers and decision-makers, effectively, integrate social media platforms into their current organizational structure. What are the key aims of SOCIAL MEDIA IN BUSINESS?--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------1. To provide a clear guide to social media in business for managers This book aims to help the manager to understand the opportunities and to create a common language of what social media means for your whole organization, not just the marketing and information technology (IT) parts of the business that tend to dominate the conversation around social media. Secondly, it provides a guide to a host of available social media applications and tools for business. Finally, the book presents an overview of the potential risks and impact of social media on your organization in a broader strategic sense. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------2. To provide a practical framework for the introduction and implementation of social media that can be adapted to your organization - The 3-CORE Project Success System The framework introduced in this book is The 3-CORE Project Success System, based on three elements: Business Environment, Project Stages, and The Project Development Cycle. The key idea is that the framework can be adapted to your organizational context and is easy to use in training employees who may not be familiar with social media or project management. The Project Development Cycle is a tool developed by the author to help organizations meet the above objectives........................................................................................................................................................................................................................................................................................................................In Social Media In Business, readers will discover: --------* Four Business Opportunities of Social Media. -------- * How Social Media has Developed over the Last Three Years. -------- * The Social Media Applications Guide. -------- * Five Social Media "e;Dark Sides"e; and Mitigation Strategies * The 3-CORE Project Success System. -------- * The Project Development Cycle. **************************************************************************************************************************************Praise for SOCIAL MEDIA IN BUSINESS "e;An invaluable guide to the marketing opportunities presented by social media and how to use them to best effect in business. This book tells you everything you need to know in a concise and easy to follow format."e;. GAIL DAVIES - Airline Executive. -------*******************************************************************"e;Steve Nicholls clearly understands the impact that social media is having and will have on businesses in the future. This book is a must-read for managers seeking to introduce social media into their organizations. I like how he has simplified what is often a complex and confusing subject for many and provided a structured framework that will help anyone at any level build the necessary support to make their social media aspirations successful"e;. THOMAS POWER - Chairman of Ecademy.com Thank you , STEVE NICHOLLS - Author.