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  • av Thomas J Cunningham
    448,-

    Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture.Economic agents all over the world are trying to maximize their returns given their efforts, resources, and opportunities. They come together in markets that ultimately allocate goods and services among many competing interests. We can readily see how individual markets behave; it's more difficult, but exponentially more important, to recognize the general equilibrium across all markets. Disturbances in one market have implications for others.These interrelationships are particularly important to understand when policy changes are being considered where actions in one market will impose changes on other markets, and not always in obvious or pleasant ways. Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture.

  • av Tom Stein
    447,-

    Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry.The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.

  • av Cornelis a de Kluyver
    459

    Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

  • av Dick Martin
    446,-

    This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at http: //Updates.PRethics.com

  • av Lynne Curry
    410

    Veteran management consultant and HR expert Dr. Lynne Curry provides business owners, leaders, and managers a complete roadmap for creating accountability in the workplace.Managing for Accountability: A Business Leader's Toolbox contains everything business owners and managers need to hire, inspire, manage, and retain accountable, high performing, engaged employees who invest one hundred percent in their jobs.This practical guide offers field-tested tools, strategies, and proven tactics for locating, developing and managing motivated, engaged, committed employees focused on performance, productivity, and results.

  • av E Bruce Harrison
    460

    My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it's an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise-its employees, its owners, and those whom they serve. -James S. O'Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization-business, social, military, and government-is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.

  • av Richard M Contino
    486,-

    This book explains how companies that sell equipment and other products can increase product sales and add an additional profit center by establishing their own innovative leasing and financing operation.Industry data shows that the need for equipment and other product financing has evolved over the past few decades to where now nine out of ten U.S. companies use leasing or other forms of third party financing to acquire the equipment or other products they need. For market-aggressive companies offering products for sale, having an available in-house customer product leasing and financing program as a product marketing strategy can dramatically increase their ability to close product sales.In the past, establishing an in-house financing activity was difficult and expensive, requiring unique and substantial additional business operational and financing components in addition to an extensive learning curve. This is no longer the case. In recent years, there have been wide-spread market advances surrounding the financing of equipment and other products that enable forward-thinking companies to cost-effectively establish their own in-house product financing activity, using readily available, state-of the-art financing software programs, and third-party back-office services to manage any part of the financing process.This book will provide a product vendor with the turnkey know how it needs to assess the viability of establishing an in-house equipment financing operation, as well as the various considerations needed to set up and run its own cost-effective and profitable product financing activity.

  • av Richard C Robinson
    448,-

    This book is an essential read for any professional dealing with data and information challenges.The author presents a new, unique approach to broad industry issues, leveraging applied linguistics and discusses how to break barriers that exist between language and data; the aim to make it easier for the financial industry (including regulators) to communicate - for the benefit of all investors. Unconventional in the cross-disciplinary pairing of applied linguistics and financial services, it is practical and intuitive in pursuing solutions. While focused on financial services, the approach is relevant for other industries that have similar challenges.

  • av Bart den Haak
    567,-

    Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their competitors. To innovate more quickly, to rapidly experiment with ideas and technology, to pivot seemingly overnight, you need to have a system in place that can help you execute your most ambitious strategy. While OKRs (Objective and Key Results) have made huge waves recently, practical implementation of OKRs remains elusive for many. Lean OKRs are the evolved version of the OKR strategy execution tool that has powered the transformational journeys of giants like Google and Facebook. It is the lightweight method that turns good ideas into great execution, heightens employee engagement, aligns teams, and achieves measurable, breakthrough results.Lean OKRs presents insightful anecdotes, creative exercises, clear figures and step-by-step models. Designed as a comprehensive guide, it covers everything from theoretical roots to practical execution, including company-wide strategy alignment and emotional management. Applicable to small companies as well as large organisations, Lean OKRs drives innovation through behavioral changes, empowering and motivating teams through focused daily OKR practices that are simple to put into action. Practical and to the point, this book integrates a unique combination of structural and leadership strategies, resulting in a new approach to OKRs that conquers the hurdles experienced by most business leaders today.

  • av Tony Gambill
    420,-

    Discover how to Get It Right in your Moments That Matter-when the situation is complex and relational-and the stakes are high. Transform the outcome of your most challenging situations and interactions when you feel-Threatened by charged emotions or uncertainty Paralyzed by fear of saying (or doing) the wrong thing (again) Defeated by a relationship that seems damaged beyond repair Perplexed about how to achieve the results you desire Stalled in progress with others due to differing styles and perspective. In an ever-changing environment when typical habits, behaviors, and thinking aren't enough, Getting It Right When It Matters Most introduces research backed insight and a simple model for your most important situations. Apply self-awareness, learning agility, and emotional intelligence through the Self, Outlook, Action, and Reflection (SOAR) cycle.

  • av James G S Clawson
    564,-

    What does it take to become an effective executive? Anyone with that dream goal will want to know the answers to the six questions around which this book is organized: Who are you? What's your strategic story? Can you sell your story? Can you organize to help not hinder? Are you a Change Master? Can you transform intangible asset pools into tangible financial results? For easy apprehension, this unusual volume presents 140 concepts, one per short chapter each with an explanation, examples, visual diagrams, and challenging questions. Participants in 200+ three to five day seminars worldwide (US, Canada, Europe, Africa, Asia, South America and the Middle East) have been energized by these concepts and their applications to their careers and personal lives.

  • av Sylvain Boussard
    448,-

    This book is an introduction to the management of food and beverage operations within a luxury hotel environment.It provides detailed coverage of operational areas within the food and beverage department, based on multiple real industry examples, allowing the reader to grasp the intricacies of the day-to-day running of outlets.Food and Beverage Management in the Luxury Hotel Industry is a reference for any hospitality management student wishing to gain sufficient knowledge in the subject, to conduct a quantitative and qualitative analysis of the department, through revenue and cost management, and quality audits. It also looks at the various trends shaping the industry today, particularly focusing on sustainability issues and ethical concerns.

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