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This book will serve executives and emerging business leaders across multiple industries and representing a full spectrum of functional disciplines.
If you're thinking of opening up your own business, you'll need this book. This is a hands-on book that focuses on the tasks that you or any new business owner must complete in the first 100 days of launching a business. Think of it this way: Imagine you've conceived a business idea, written a business plan, raised seed capital, and are set to launch your business on October 1. Now, what would you actually do on October 1, October 2, October 3, and so forth? How would you set your priorities? How would you know which tasks are the most urgent? Although the answers to these questions vary depending on the business, there are a set of key activities that all businesses must accomplish to get their businesses off to a good (and legally proper) start. This book provides examples that include securing proper business licenses and permits; setting up a bookkeeping system; negotiating a lease; buying insurance; entering into contracts with vendors; recruiting and hiring employees; and making the first sale. Broader issues such as developing a business model and building a brand will also be touched upon, but the primary focus of this book is getting you focused on the practical issues that you'll need, as a new business owner, to accomplish, and accomplish correctly, and to get your business off to a good start. To help you prioritize and track the activities that must be completed at the onset of a business, this book will teach you how to set up a "e;First 100 Days Plan,"e; with the template (titled First 100 Days Plan) included in this book.
Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The author has based this book on the fields of epistemology-the study of how knowledge is created-and the philosophy of science- the study of what it means for a science to be called a science. The motivation behind the book is quite simple: Given that science is so successful, why shouldn't marketers borrow thinking and reasoning skills from science and apply them to marketing? Indeed, why not? The book details the groundwork for learning how to apply scientific reasoning to the field of marketing, such as some basic and important definitions ("e;What is a belief?"e; "e;What is knowledge?"e;), and identifies barriers to scientific reasoning, giving an example from the Dow Chemical Company and just how Dow uses critical thinking and reasoning skills to make more effective marketing and business decisions. You'll also learn some real "e;thinking tools"e; you will need to apply scientific reasoning to solving your marketing problems. It introduces topics relating to attributes versus constructs, the meaning of causation, the relationship between coherence and justified beliefs, the importance of logic to sound reasoning, and the avoidance of logical fallacies in making sound recommendations. The book concludes by giving you direction to further improve your ability to apply scientific reasoning to solving marketing problems.
Corporate bankruptcy is becoming an increasingly important topic in today's turbulent environment. The bankruptcy decision can be a matter of life and death for the organization dealing with distress, but the impact of the phenomenon is magnified by the variety of business relationships in which companies typically are involved. If you are considering or need to know more about bankruptcy, this book will help you through all the important steps. Since bankruptcy affects customers, supply chain or network partners, managerial and non-managerial employees, landlords, and others, understanding the bankruptcy process can facilitate best-practice development and the protection of the organization's interests both before and after a bankruptcy petition. This book does not attempt to provide advice; each case is unique and should be addressed by competent legal counsel. Rather, you'll be provided with an overview of the fundamental principles and processes of both Chapter 11 reorganizations and Chapter 7 liquidations, incorporating examples drawn from relevant legal decisions, research findings, and common experience to highlight the issues involved and provide a basis for discussion. The author also includes details on a number of special topic areas, including small business bankruptcies, governance issues, contractual agreements and obligations such as franchising and collective bargaining agreements, and newly emerging issues surrounding the use of derivatives.
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with all the media and digital options that exist today. This title emphasizes the core principles that will enable people to view branding as a tool for a variety of uses.
Introduces the concept of the value chain, "a systematic way of examining all activities a firm performs and how they interact, (necessary) for analyzing the sources of competitive advantage". This book includes material drawn from the literature on change and systems thinking and organizational design.
Conducting good research is critical to any student today. Writing good research papers is equally important-yet many students have not been given the proper tools to convey cogently the results of their research. This book is for you or anyone who needs a step-by-step approach to the writing of a research paper in the field of economics. Most books concerned with research writing are broadly applied. They approach the subject generally, which is to say that they don't lay out a particular path to conducting research. Yet a specific path offering a specific focus to writing research is exactly what is needed for most students. This book provides that focus. For example, this book doesn't cover a dozen different search engines to perform a literature review; it specifies only EconLit. Nor are you left to decide what scholarly publications are important ones to review; the book emphasizes only the use of journal impact factors found through RePEc to rank journal articles and their importance to the literature at large. Whereas other books provide an overview of how to present research, with only cursory suggestions and tips, inside this book, the authors provide precise details on all aspects of research writing, including how many PowerPoint slides one should prepare for presentations and how much content should be on each slide. In short, unlike other books, this book provides a specific approach to conducting research, writing a paper, and presenting its material.
Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
Much of what has been learned in the years of applying and teaching this method is that software-driven approaches are hobbled by the complications presented by tacit knowledge in workflows. In this book, the key feature of the mapping method is used to make both formal and tacit knowledge to explicit in the workflow maps and it produces.
Suitable for graduate students in engineering or business, executive MBA students, and mid-to upper level non-profits and business managers, this book provides guidelines and tools for analyzing the current or proposed supply chain and concepts for improving the sustainability dimensions of the system.
Suitable for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments.
Every company must continually wrestle with the problem of deciding the right quantity and mix of products or services that it should produce as well as when and where to produce them. This book deals with the topics: problem is challenging because the decision must be made with uncertain and conflicting information.
This book offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity. While building organizational change capacity is not fast or easy, it is essential for effective leadership and organizational survival in the 21st century.
Shows practitioners how to ground their strategic advice on the kind of empirical research that reveals the socio-political dynamics of the issue. This title approaches issues management from a blended application of advances in institutional theory, social movement theory, stakeholder theory and social network analysis.
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Thanks to the development of internet- and network-based information and communication systems, virtually every product and service produced today has a supply chain that extends around the globe. For the last twenty-five years, companies such as Wal-Mart, Dell, and Toyota have enjoyed strong competitive advantages in their respective markets as a result of their world-class supply chains. As the supply chain increasingly lengthens, managers at all levels of the organization must understand the unique challenges of working with suppliers and customers located around the world--and the opportunities that can build new competitive advantages. This book will introduce readers at all levels of experience to cutting-edge methods and strategies for global sourcing and global distribution through the discussion of current research and case study vignettes from companies in every corner of the world.
If you are employed or studying cross-cultural management-what is culture and to what extent is it important in international business-then you will need to have this book, as it answers these questions through an exploration of the major theories that have been developed in the fields of business anthropology and international management. Dr. Velo also discusses the application of previously analyzed cultural frameworks as a basis for the elaboration of new ideas relating to current issues in organizational behavior. International organizations often deal with relationships between the employee as a socialized individual and the culture of his/her organization, managing in a globalized context, the development and management of cross-cultural teams, and negotiating intercultural with potential conflicts. This outstanding contribution to this field will help explain these relationships, questions, and possible conflicts in the world of cross-cultural management.
Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an "e;instant crisis"e;-an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you'll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.
Derivatives used to hedge financial and operating functions, are designed to allow managers of firms to manage effectively the downside risk of their financial and operating strategies. This book is suitable for understanding the impact of derivative and hedge accounting on a company's reporting of financial statements.
Discusses actionable methodologies needed to generate creative ideas, including deciding on which ones to pursue; on how to justify projects financially; on how to manage the development projects for innovative services; and on how to reach out to customers and offer them superior service support.
Rather than a focus on ethical analysis, the Giving Voice to Values (GVV) curriculum focuses on ethical implementation and asks the question: What if I were going to act on my values? What would I say and do? This volume provides faculty with examples, strategies and assistance in applying the GVV approach in their required and elective courses.
Expatriation is a big topic, and is getting bigger. Over 200 million people worldwide now live and work in a country other than their country of origin. Tens of billions of dollars are spent annually by organizations that move expatriates around the world. Yet, despite the substantial costs involved, expatriation frequently results in an unsatisfactory return on investment (ROI), with little or no knowledge as to how to improve it. Why is this so? Drawing on more than a decade of expertise, research, and publications in top journals, the authors provide you real solutions to achieve more than a satisfactory ROI from expatriates-with rule number one being: Understand expatriates themselves. This book provides a practical "e;insider's"e; guide that reveals why expatriates seek and accept international assignments; how they feel impacted by new forms of remuneration and other working conditions; how international assignments fit in with their longer-term career aspirations; and what complications arise in terms of their families. Whether you're a manager or consultant, inside you'll learn what modern-day global mobility is like (based on the authors' decade-long study with nearly four hundred expatriates and their managers, as well as over a hundred who were interviewed personally), how it is changing, and why now, more than ever, a hard-nosed ROI approach is necessary.
Demonstrates how the processes of innovation that are occurring in business and the sciences in China are transforming it into a twenty-first century nation. This book is of interest to anyone interested in doing business in China especially those people who wish to learn the history of Chinese innovation practices.
Presents a description of project management, its significance and project classifications. This book covers project life cycle, cash flows estimation, project formulation, appraisal techniques, project financing, project implementation and net-work techniques. It does not go into the theoretical and conceptual details.
People have always found a way to trade with one another, overcoming enormous barriers. Business and trade relationships are often the foundation for nations to thrive in peace. This book will help you learn about building a successful global relationship for your company, working together in peace while educating yourself and co-workers. Inside, the author teaches you about the essential responsibility to a global environment-knowledge of the people, organizations, and companies you want to work with. Becoming acquainted and eventually immersed in the history, geography, values, traditions, taboos, mindset, prejudices, and legal systems of someone else is an essential step to successful relationships with people from other parts of the world. Knowledge of the culture and management practices of their company is the second step toward success-how they make decisions; how they organize; how they work together; how they view the outside world; how they tolerate risk; how they settle disagreements; how they run meetings; how they view time; how they demonstrate their mission and values. This book will detail all of that so that you can make yourself and your company a real success in a global world.
This book will focus on the fundamental steps of business planning within a managerial accounting framework, those being: (a) the business model, (b) volume and process flow, (c) product and service costing, (d) revenue and pricing, and (e) investment value. It will also use the core principles of risk management to address challenges that inevitably arise whenever situations fail to unfold according to plan.
This study reflects leadership development is a multilevel multi-context self-learning longitudinal journey embedded in a social learning environment with nine influential factors: parents, teamwork sport activities, teachers, role models, mentors/coaches, community-based networks (social factors); self-learning, experimentation, self-reflection (self factors). These findings of the book are based on a longitudinal qualitative study of interviewing 100 SME's business owners and leaders attending a British leadership development framework and an international communication and leadership programme.
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