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A look at the ground-breaking experiential marketing behind the success of companies like Apple, Toyota, and Converse

In January 2000, shortly after the New York Jets ended their ''99 season, their coach, Bill Parcells, retired. By then he had won 149 games, lost 106, tied one, led three major pro football teams out of serious slumps, and taken two of them to the Super Bowl. He had made football history; he''d become the NFL''s miracle man. Both intimidating and disarming, with a tongue like a whip and the temperament of a tyrant, Bill Parcells joined the failing New York Giants in 1983. By 1990 he''d twice taken the team to the Super Bowl. Three years later he took in tow the downtrodden New England Patriots, whom he propelled to the Super Bowl in his fourth season. He returned to New York in 1997, this time to rally the Jets. In two seasons the team with a lamentable 1–15 record had won a division title and missed the Super Bowl by only a game. In 1999, beleaguered by injuries to key players, the Jets nose-dived, losing six of its first seven games, but Parcells still managed to salvage the season with an 8–8 finish. While this biography candidly assesses the career of a consummate coach, it also examines the driving force that took hold of Parcells early and never let him go. Call it ambition, a dream, bulldog spirit, or perfectionism, it made him one of the winningest coaches in NFL history.

In the tradition of bestselling gay coming of age books such as When I Knew and Boys Like Us comes a new collection of stories about growing up gay

Revised and updated, the definitive history of the Secret Service that reveals the chaos within Homeland Security and how Agency's ability to protect our political leaders has been compromised by political interference from the Bush administration

The inspirational memoir of Rulon Gardner, from Wyoming farmboy with learning disabilities to the Olympic Gold Medal wrestler who achieved one of the greatest upsets in sports history

In 1948, Chessman and this case were national sensations. This is the first book ever written from the belly of the beast-Death Row-by a man who may have been innocent

Master illusion designer and today's foremost magic historian Jim Steinmeyer unveils the life, times, and tragic death of magic's most mysterious performer in what Teller calls "a true detective story and a sparkling cultural history"

For years Gerald lived for his twin passions, acting and sex. And as a young actor, he found plenty of opportunities to perform in both arenas. No longer young or in demand, Gerald is waiting to die. He has drawn up a last will and testament, a living will, assigned a health care proxy, and arranged his own cremation.

Everything you ever wanted to know about sex but weren't afraid to ask in this handy how-to guide from celebrated sex educator and comedian Ducky Doolittle

A college girl discovers that women's studies doesn't have to stand in the way of the joys of sexual submission in this hot, no-holds-barred account of one woman's pursuit of her ultimate fantasy.

Stand and Deliver meets Rocky in this richly inspiring story about an impoverished school district, a dedicated teacher and his students, and one of the biggest technology stories of our time: the long-awaited arrival of the electric car.

"The most intimate portrait ever of America's undisputed criminal idol . . . One of the most exciting biographies you'll ever read." "Nicholas Pileggi, screenwriter of Goodfellas and Casino

One of last year's most controversial books and a NEW YORK TIMES bestseller, with an investigative epilogue by a prominent Washington journalist and a new introduction by the author on the anatomy of the Bush administration's smear campaign against him