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Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

Presents the grammar in a fresh and student-friendly way, and with the focus on context. Suitable for use in the classroom or for self-study, this title includes an audio CD that helps the student to listen to the texts read by native speakers at natural speeds in a variety of accents.

Conveys a foundation knowledge of management accounting practice within the context of relevant theory. This book situates management accounting in its social and organisational context, before examining costing, decision-making, planning and control and performance measurement. It is illustrated with examples, exercises and questions.

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Helps students learn how to program using the Python language. This book covers programming from small script-style applications to larger pieces of software. It focuses on problem-solving.

Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

Suitable for students starting a course of study in bookkeeping and accounting. This book offers a fresh interpretation of the accounting model, then uses it to describe and illustrate the financial workings of the limited company. It covers the accounting knowledge required by non-specialist students of business and management.

Provides revision for basic mathematical numerical skills, examines some statistical techniques, and introduces basic quantitative modelling techniques. This book provides learning objectives and outcomes at the start and end of the chapters. It also includes worked examples with explanations.

Provides a complete preparation for the BEC exams. This work is also suitable for in-company training courses and for business people and students wishing to improve their English and job prospects. It covers the three levels of the exam: BEC Preliminary; BEC Vantage; and, BEC Higher.

Provides a complete preparation for the BEC exams. This work is also suitable for in-company training courses and for business people and students wishing to improve their English and job prospects. It covers the three levels of the exam: BEC Preliminary; BEC Vantage; and, BEC Higher.

Provides a complete preparation for the BEC exams. This work is also suitable for in-company training courses and for business people and students wishing to improve their English and job prospects. It covers the three levels of the exam: BEC Preliminary; BEC Vantage; and, BEC Higher.

BEC is an internationally recognised business qualification that demonstrates an ability to use English in professional contexts. As a University of Cambridge ESOL examination, international companies use it as a suitable entry requirement by academic institutions and for recruitment. This title provides preparation for the BEC exams.

BEC is an internationally recognised business qualification that demonstrates an ability to use English in professional contexts. As a University of Cambridge ESOL examination, international companies use it as a suitable entry requirement by academic institutions and for recruitment. This title provides preparation for the BEC exams.

BEC is an internationally recognised business qualification that demonstrates an ability to use English in professional contexts. As a University of Cambridge ESOL examination, international companies use it as a suitable entry requirement by academic institutions and for recruitment. This title provides preparation for the BEC exams.

Provides an insight into the construction and operation of modern computer systems. It reviews main computer sub-systems such as the CPU, primary and secondary storage devices, I/O systems, and the display. It also deals with digital circuits and describes basic gates along with their use in forming combinational and sequential logic circuits.

Series Information Providing complete support for the developing healthcare practitioner looking to move into areas of accountability and managerial responsibility. Enhancing the knowledge and skills of health care students and registered practitioners in public health approaches to preventative health care.

Human-Computer Interaction is important as a means of achieving competitive IT product designs. Providing coverage for a one semester course, the examples and activities are useful exam preparation tools for computing students on an introductory HCI course.

Intended for students learning how to program for the first time. This is an introduction to Java. Students work their way through chosen examples and exercises. These drills provide them with a working knowledge of basic programming constructs. Taking an "objects later" approach, this book is designed for one semester courses.

Provides a range of instant ways to improve your communications skills in business.

Gives students a background to the use of cables and enclosed cable systems. This title not only looks at the cables in use but also at what should be considered when selecting cables for an application. It covers such topics as Steel conduit, PVC conduit, Trunking and cable tray, Fixing, mechanical protection and the installation of cables.

With an emphasis on European issues, this book looks into the dynamics of the international ski industry. It presents research and statistical information, as well as case studies from Europe and North America.

The organisation and management of health care services is a central theme within public policy across the post-industrial world. This book provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services.

The quality principles are one of the golden threads of successful management that run through the entire life of a project - and beyond. This book discusses the underlying principles of quality that are applicable to project management and then discusses their application to the typical project activities of each phase of a project.