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Higher education is the advanced stage of formal learning. Universities, colleges, vocational schools, institutes of technology, etc. offer specifically designed courses for higher education. The objective of higher education is to impart degree specific skills, analytical reasoning, critical thinking, problem solving and decision-making skills which will help the students to perform better in a professional setting. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of higher education. It will serve as a reference to a broad spectrum of readers.

As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.

Supply chain management deals with the supervision and management of goods and services. It includes storage and transportation of raw materials, stock and finished products from one point to another. This field is closely linked with operations management, industrial management, information technology, logistics, marketing and systems engineering. This book elucidates new techniques of supply chain management and their applications in a multidisciplinary approach. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts of the field.

Economics is the art of understanding the market by studying the demand, supply, production, distribution and marketing of products and services. Financial studies are the backbone of economics as they assess the present condition of any organization through its profit and loss account. It is the study of investment that helps in determining the current scenario of the market. This book aims to equip students and experts with the advanced topics and upcoming concepts in the area of economics and financial studies. It brings forth some of the most innovative theories and elucidates the unexplored aspects of this field. For someone with an interest and eye for detail, this book covers the most significant topics in the field of economics and finance.

Management is a vast field of study. It involves an array of activities such as formulating strategy, setting goals, administration, reporting, etc. Management can be applied to business, governmental organizations and also non-profit organizations. The objective of this book is to give a general view of the different areas of management, and its applications. It studies, analyses and upholds the pillars of management and its utmost significance in modern times. For all readers who are interested in this field, the case studies included in this book will serve as an excellent guide to develop a comprehensive understanding.

Operations management is concerned with the management and planning of the production of goods in organizations. The main purpose of operations management is to manage the process of converting an input into an output. Operations design and management involves decision-making with respect to quality management, product design, facility planning, operations strategy, etc. This book consists of contributions made by international experts. It strives to provide a fair idea about this discipline and to help develop a better understanding of the latest advances within this field. The readers would gain knowledge that would broaden their perspective about operations design and management.

The workforce of any business organization is known as human resource. They are an integral part of every business and contribute significantly towards achieving set goals. If managed appropriately, the human resource can perform more efficiently and achieve targets within deadlines which will in turn result in profits. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of human resource management. It covers in detail some existent theories and innovative concepts revolving around this area of study. The extensive content of this book provides the readers with a thorough understanding of the subject.

Globalization has facilitated the rapid rise in tourism. It has become easier to cross national boundaries and travel across the globe. This is known as international tourism. Tourism has expanded from only leisure traveling to more focused traveling such as cultural tourism, wildlife tourism, adventure tourism, pop-culture tourism, medical tourism, culinary tourism, etc. Some of the diverse topics covered in this book address the varied branches that fall under this category. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. Researchers and students in this field will be assisted by this book.

Organizational behavior refers to the research and study of behavior of human beings in a structured setting of an organization. It also includes the study of the behavior of the organization and how it functions. This field has three main sub-branches of research namely macro-level organizational behavior, micro-level organizational behavior and meso-level work group behavior. This book unfolds the innovative aspects of organizational behavior, which will be crucial for the holistic understanding of the subject matter. The topics covered in this extensive text deal with the core aspects of this field. The textbook is appropriate for those seeking detailed information in this area.

Stress management refers to the practice of controlling and managing personal and chronic stress. It includes different techniques and methods of stress control like transactional control, meditation, autogenic training, physical exercise, artistic expression, cognitive therapy, yoga, relaxation techniques, natural medicine, etc. This book is a compilation of chapters that discuss the most vital concepts in the field of stress management. It studies, analyses and upholds the pillars of stress management and its utmost significance in modern times. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.

Business ethics are a set of principles and values which are used in business while taking decisions, especially decisions concerning the behavior of individuals and the organization. It studies in detail the relationship between a business and its employees, shareholders, customers, etc. along with the issues arising between them. Corporate governance, industrial espionage, hostile take-overs, etc. are also some aspects that fall under the umbrella of business ethics. This book elucidates the concepts and innovative models around prospective developments with respect to business ethics. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.

Business management is the study of the various concepts of running a business for example, economics, production, marketing and organizational studies. It is the most crucial step in stepping up a business or running an already existing business. Business management also includes analytical problem solving and critical thinking. This book provides significant information of this discipline to help develop a good understanding of business management and related fields. It will elucidate new techniques and their applications in a multidisciplinary approach. The topics covered in the book offer the readers new insights in the field of business management.

The entire array of activities that are concerned with conceptualizing and launching a new business, fall under the umbrella of entrepreneurship. Starting any new business requires an idea, which can either be a product or a service that is being offered, and capital to set-up operations. There is a high risk involved in it. This book elucidates the concept of entrepreneurship with respect to global scenarios. It is a compilation of chapters that discuss the most vital concepts and emerging trends in this field. This book provides significant information of this discipline to help develop a good understanding of entrepreneurship and related fields. It is a vital tool for all researching and studying this discipline.

The branch of psychology which studies the behavior of an individual and the process of human learning is known as educational psychology. This field studies the cognitive as well as behavioral aspects of learning such as intelligence, motivation, etc. It includes theories such as functionalism, constructivism, Gestalt psychology, operant conditioning and information processing. This book unfolds the innovative aspects of educational and development psychology which will be crucial for the progress of this field in the future. With state-of-the-art inputs by acclaimed experts of this field, this book targets students and professionals alike.

Communication skills refer to the art and also the science of good conversation. It includes the use of signs, symbols, words, etc. to convey the message. The process of communication includes sender, encoding the message, sending the message, receiving the message, receiver, decoding the message and the interpretation of message. This book elucidates new techniques and their applications in a multidisciplinary approach. It studies, analyses and upholds the pillars of communication skills and its utmost significance in modern times. For all those who are interested in the field of communication skills, this textbook can prove to be an essential guide.

Urban planning studies the methods of improving land use and helps in constructing a sustainable urban environment. The main goal of this subject is to meet the demands of the current population without further degrading the environment. The importance of urban planning is increasing with time as issues such as population and resource depletion are faced by the present generation. This book contains some path-breaking studies in the field of urban planning. It will help the readers in keeping pace with the rapid changes in this field.

Computer and information science is a field that has emerged by the integration of the principles of information science and computer science. The primary areas of concern of this field are programming theories, information systems, computational algorithms, etc. This book covers in detail some existent theories and innovative concepts revolving around computer and information science. The various advancements in this field are glanced at and their applications as well as ramifications are looked at in detail. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject.

Financial economics is the branch of economics which studies the financial decisions made under uncertain conditions. Decision theory in combination with microeconomics forms the basis of financial economics. The two main areas related to this subject are asset pricing and corporate finance. This book unfolds the innovative aspects of financial economics which will be crucial for the progress of this field in the future. It will serve as a valuable source of reference for graduate and post graduate students.

Educational theory focuses on the policies and practices of education. It is an umbrella term which covers all aspects related to education and curriculum development. Some of these theories are feminist educational theory, educational anthropology, instructional theory, etc. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. It presents researches and studies performed by experts across the globe. Through this book, we attempt to further enlighten the readers about the new concepts in this field.

The branch of engineering which focuses on the practical use of electricity, and studies the designing and maintenance of electrical devices is known as electrical engineering. It has a number of subdisciplines like instrumentation, electronics, telecommunication, signal processing, etc. This book outlines the processes and applications of electrical and electronics engineering in detail. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.

In recent years, control systems have come to play an important role in the development and in the progress of technology. Control systems help in the management and in the regulation of other systems. They can be found in appliances such as refrigerators, air conditioners, geysers, etc. as well as in industrial plants. They mainly consist of two classes of systems, open loop control systems and closed loop control systems. The ever growing need of advanced technology is the reason that has fueled the research in the field of control systems. The objective of this book is to give a general view of the different areas of this field and its applications. It is appropriate for students seeking detailed information in this area as well as for experts. It will help the readers in keeping pace with the rapid changes in this field.

Management is a vast field of study. It involves an array of activities such as formulating strategy, setting goals, administration, reporting, etc. Management can be applied to business, governmental organizations and also non-profit organizations. The objective of this book is to give a general view of the different areas of management, and its applications. It studies, analyses and upholds the pillars of management and its utmost significance in modern times. For all readers who are interested in this field, the case studies included in this book will serve as an excellent guide to develop a comprehensive understanding.

Information is efficiently transmitted to the masses via the media. The general public relies on mass media to provide news regarding political, economic and social issues. Media and communication has come a long way, with new techniques and technologies. This book traces the progress of this field and highlights some of its key concepts and applications. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject.

Psychology refers to the study of the human mind. It is concerned with functioning of human psyche and how a person reacts when subjected to different circumstances. Essentially the study of the behavior of human mind under various situations is studied under psychology. The extensive content of this book provides the readers with a thorough understanding of the subject of psychology. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included herein. It is a complete source of knowledge on the present status of this important field.

Human beings have always communicated through stories, be it in the form of pictures drawn in the caves or folk tales passed onto the younger generations. Myths originated as a source of understanding and explaining history, nature and customs. Every culture and civilization on Earth has its own myths and tales which include explanations of historical events, personification of nature and its phenomenon and diverse rituals. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mythology. The topics included herein are of utmost significance and bound to provide incredible insights to readers. This textbook will serve as a valuable source of reference for those interested in this field.

Social science is an umbrella discipline integrating principles from political science, psychology, economics, sociology, anthropology, etc. to study in detail the dynamics of the society. Behavioral science is an allied field of social science which is concerned with understanding the behavior of humans. The integration of social and behavioral sciences helps in analyzing the relationships between individuals and also their relationship with their environment. This book is a compilation of chapters that discuss the most vital concepts and emerging trends in this field. Scientists and students actively engaged in this field will benefit from this book.

Behavioral psychology is the scientific study of the behavior exhibited by humans. The behavior is mostly observed in reaction to specific situations. Behavioral psychology integrates principles of philosophy and psychology. This book presents the complex subject of behavioral psychology in the most comprehensible and easy to understand language. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included herein. It will help the readers in keeping pace with the rapid changes in this field.

Many of the policies and trade laws in any country are formulated after examining the international situation. It has become inevitable for countries worldwide to focus on the larger global picture before applying any domestic or international trade laws and policies. International relations refers to the study of the political, judicial, social and economic state of the international market. It studies institutions like multinational corporations and their role in the development of any country or in the political scenario of that country. It includes the study of the functioning of international and national organisations. Through this book, constant effort has been made to make the complex subject of international relations and global and national policies easy and informative for the students. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.

Electrical engineering falls under the vast field of engineering. It is referred to as application of the models of electromagnetism, electricity and electronics, to understand the working of engineering machinery. The diverse sub-fields included under this branch are digital computer studies, radio-frequency engineering, instrumentation, power engineering, microelectronics, tele-communications, signal processing, etc. This book attempts to understand the multiple branches that fall under the discipline of electrical engineering and how such concepts have practical applications. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in this field. Those in search of information to further their knowledge will be greatly assisted by this textbook.

The advancement of science and technology has facilitated rapid progress of varied fields. Media and mass communication is one significant field which has majorly benefitted from the innovation in technology. Mass communication directly impacts the behavior and opinion of the people. Advertising, journalism, broadcasting and public relations are some of the sub-fields of mass communication. The objective of this book is to give a general view of the different areas of this field, and its applications. It includes some of the vital pieces of work being conducted across the world, on various topics related to mass communication. This book is a complete source of knowledge on the present status of this important field.