Bøker utgitt av Cognella, Inc

Looks at the fundamental needs that drive us as human beings, and explores how those needs help determine the way we communicate. Rather than focusing on public relations and communication as strategies for promoting a product or representing a client, the book examines them on a very human, day-to-day level as they appear through the lens of history.

Many introductory Corporate Finance textbooks tout their engaging, real-world examples, but they often fail to hold students' interest. A Novel Introduction to Corporate Finance offers a unique, innovative, and refreshing contrast. Structured as a work of literary fiction, the book successfully uses a compelling narrative to tell the ""story"" of Corporate Finance.

Provides a solid foundation in the major theories and practice of workplace psychology. Workplace Psychology is a unique blend of psychological theory and research, and workplace application. The book provides a scholarly review of the topics covered on the biannual Professional in Human Resources (PHR) examination.

Analyses several economic theories and measures each against reality to determine whether or not these theories actually work in the real world. The book explains what economics is truly all about: how it works, how it is flawed, and what the future may hold for economies around the world.

Examines recent global trends in nutrition, and investigates the eating patterns of other cultures as they relate to the prevention and treatment of chronic degenerative diseases. After reading the material students will be able to evaluate nutritional risk factors associated with the development of disease, and evaluate and identify eating habits connected to culture and nutritional medicine.

Reflects on how members of society can live together without causing harm to others. The solution is rooted in the basic concepts of equality, fairness, and justice, which informed the selected readings. The book uses real-world examples to give students information, and encourages them to think critically about contemporary social issues.

Contains everything you need to learn to master the challenge of drawing the human figure. Uniting concepts from Chinese calligraphy and Western traditional art, Han Dai-Yu maps out a step-by-step approach suitable for both established artists looking to transcend their current approach and novices looking for a way to begin.

Teaches undergraduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical manner, this text approaches strategy as results-driven, data-driven, and dynamic. Featuring contemporary topics that are of interest to students, the book emphasizes the practical, rather than the theoretical.

The ideal text to prepare students for the sports industry. By offering perspectives from various authors within and outside the industry, students will gain a comprehensive understanding of the nature of the sports business. A host of practical skills such as proper techniques of social networking with the media, globalization of sport, and exploring different career outlets are presented.

Traces the historical trajectory of the vice-presidential institution, telling the story of the vice presidency, and those who have held the office. This is an infinitely more colourful narrative than most would imagine; and yet the vice presidency continues to be an enigma to most of the public.

A hands-on tool for use in the investigative processes of architectural thinking, writing and drawing, and a useful supplement to main textbooks. This text enhances the learning experience by successfully combining the theories that are the foundation of architectural study, and the poetry behind the architectural process.

Merges the two topics - statistics and SPSS - so that statistical principles are taught using the SPSS program for all calculations. Additionally, applications of the SPSS program for every statistical concept are addressed. The primary goal of the material is to provide students with two useful tools to assist them in their job searches, and make them more desirable as potential employees.

Building on a nature versus nurture approach, this book presents an integrated view of all major organ systems and explains human biology using real and relevant topics, such as reproduction, stress, nutrition, aging, disease, and drugs. In contrast to many other textbooks in the field, Drugs, Stress and Human Function is written in a clear, concise manner, free of the scientific jargon.

Treats the Judeo-Christian tradition at length; Hinduism, Buddhism, Confucianism, Taoism, Zen, and Islam are introduced in a rudimentary fashion, with just enough detail to give some sense of the history, culture, philosophy, and theology of these religions.

A text for introductory teacher-training courses. It is based on the premise that in any democratic society education is an on-going debate. It introduces students to that debate and invites them to participate in the dialogue as professionals.

Provides a guided examination of what unites and divides the Jewish, Christian, and Islamic communities. Judaism, Christianity, and Islam: Differences, Commonalities, and Community argues that the hostility between the three religions is misplaced. The argument is grounded on the existence of a shared belief in the same one and only God.

Presents current, relevant information on literacy issues that are related to comprehension, assessment, best practice approaches, technology, and bi-literacy. It also addresses the theoretical and political contexts that inform them. The information and ideas in the book are presented from the perspective of those who are directly involved in the teaching and learning environment.

Offers a practical introduction to African studies. This collection provides contextualized information in order to educate, clarify, and illustrate the story of the continent. The topics have been deliberately chosen to highlight issues that are currently relevant to discourse on Africa. These topics are also commonly covered in introduction to Africa courses.

How have certain nations become overly dependent on foreign investors and external economic forces? Why have they sacrificed self-reliance, and control over their own destinies? This book explores and reviews a set of themes associated with the transformation of social and physical environments, and reviews important streams of knowledge about sustainable development.

Teaches graduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical manner, this reader approaches strategy as results-driven, data-driven, and dynamic. Featuring contemporary topics, the book emphasizes the practical, rather than the theoretical.

Offers readers an understanding of and appreciation for the religious dimensions of sports. The selections in the text demonstrate that the appeal and popularity of sports is based on viewing them, not just as business or entertainment, but as ceremony.

Introduces young architects, engineers and builders to the fundamental concepts of building structures. This book develops proper understanding and interpretation of structural behaviour and concepts within various architectural expressions, which is accomplished using clear 3D illustrations, photographs and graphical details.

A concise, but rigorous, introduction to college algebra that features a variety of exercises designed to help students build up mathematical thinking, master mathematical skills, and develop mathematical insights. The book begins with an introduction of sets and the number systems. This foundational knowledge prepares students for the subsequent chapters, and skill development.

The National Coalition Against Domestic Violence reports that one in every four women will experience domestic violence. This book is not about male bashing; it is about a culture that has somehow influenced men to behave differently towards women. These selections are sure to spark lively discussions about how men think and what has changed.

A student's companion to better collegiate writing. In comparison to other rhetorical pedagogy, this is a reader-friendly helper that targets specific weak areas of writing to help alleviate the frustration that students can encounter in college writing. It is specifically written to help learners who prefer a simpler book to improve their writing.

Provides a clear, concise, accessible introduction to popular music, and the features of popular songs. Students begin by learning the musical terms and concepts they will use throughout the text to better understand the structures and musicality of various pieces of music. The chapters that follow discuss musical forms, advanced features of songs, and rhythm and meter.