Bøker utgitt av Goodfellow Publishers Limited

Introduces an innovative element of the events process, this book encapsulates practical and theoretical aspects for identifying and assessing the cultural risks that impact events and event spaces. Utilising their 'pracademic' expertise, the authors incorporate their decades of experience in events practice.

A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship.

Based on theory and practice it analyses environmental, economic and social value in the hotel sector and overall hospitality industry, and what can be done to maximise the good for all the stakeholders in the long term. Fully revised and updated, it contains brands new cases studies and a completely new chapter devoted to AI.

Provides in-depth insights, practical examples, and best practices . Explores the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. Explains and harnesses the power of AI in the context of tourism and hospitality.

Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.

Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more.

A critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it looks at the important key theories, models and concepts, ensuring clear understanding and the ability for critical thinking.

Focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies.

Artificial intelligence (AI) and emotional intelligence (EI) ar both hugely important and influential to the hospitality and tourism sectors. This is the first book to look at both AI and EI as integrated phenomena that can work symbiotically to the benefit of both the tourism and hospitality sectors.

A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.

A comprehensive hands-on guide to this vital role in the operation of a hotel. With insights from international industry experts and real-life case studies, it provides the reader with a comprehensive how-to guide to all elements of this essential role as well as the theoretical foundations and operational techniques.

A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.

Fifth edition of the best-selling textbook updated and revised to take account of current trends such as the experience economy, CSR, connectivity and smart controls, and allergen and data protection laws.

Now in its fifth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change (or not) subsequently.

A cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies it explores how business events broker new innovations, generate trade and investment, support local communities, academics, industry, and government agendas, and drive knowledge economies.

Smart cities are cities which use different types of electronic methods and sensors to collect data. With international contributions from well-respected international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities.