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The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cyclewhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsthere is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

He says that's his best offer. Is it? She says she agrees. Does she? The interview went greator did it? He said he'd never do it again. But he did.Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "e;speed-read"e; people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover:The ancient survival instincts that drive body languageWhy the face is the least likely place to gauge a person's true feelingsWhat thumbs, feet, and eyelids reveal about moods and motivesThe most powerful behaviors that reveal our confidence and true sentiments Simple nonverbals that instantly establish trustSimple nonverbals that instantly communicate authority Filled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valleys most respected and experienced entrepreneurs, offers essential advice on building and running a startuppractical wisdom for managing the toughest problems business school doesnt cover, based on his popular bens blog.While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights hes gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitzs personal and often humbling experiences.

New York Times best-selling author Dr. Sara Gottfried shares a new, female-friendly Keto diet that addresses women's unique hormonal needs, so readers can shed pounds and maintain the loss more easily. Most diet plans were created by men for men, but women's bodies don't work the same way. Popular programs can actually make it harder for women to lose weight, because they can wreak havoc on a woman's complex and delicate hormonal system. New York Times best-selling author Dr. Sara Gottfried has spent her career demystifying hormones and helping patients improve their health more broadly with personalized medicine. In Women, Food, and Hormones, Dr. Gottfried presents a groundbreaking new plan that helps women balance their hormones so they can lose excess weight and feel better. Featuring hormonal detoxification combined with a ketogenic diet that is tailor-made for women, coupled with an intermittent fasting protocol and over 50 delicious and filling recipes, this book shares a fat-burning solution that gets results.

Have you ever . . . Invested time in something that, in hindsight, just wasnt worth it? Paid too much in an eBay auction? Continued to do something you knew was bad for you? Sold stocks too late, or too early? Taken credit for success, but blamed failure on external circumstances? Backed the wrong horse?These are examples of what the author calls cognitive biases, simple errors all of us make in day-to-day thinking. But by knowing what they are and how to identify them, we can avoid them and make better choices: whether in dealing with personal problems or business negotiations, trying to save money or earn profits, or merely working out what we really want in lifeand strategizing the best way to get it.Already an international bestseller, The Art of Thinking Clearly distills cutting-edge research from behavioral economics, psychology, and neuroscience into a clever, practical guide for anyone whos ever wanted to be wiser and make better decisions. A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we dont need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivityall we need is less irrationality.Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision makingat work, at home, every day. From why you shouldnt accept a free drink to why you should walk out of a movie you dont like, from why its so hard to predict the future to why you shouldnt watch the news, The Art of Thinking Clearly helps solve the puzzle of human reasoning.

The Subtle Art of Not Giving a F*ck is a masterful book penned by the renowned author, Mark Manson. Published by HARPERCOLLINS in 2016, this book has since become a sensation in its genre. Manson, with his unique and candid style, challenges conventional wisdom. He argues that life's struggles give it meaning, and that the mindless positivity of today's self-help advice is both unhelpful and often destructive. He brings a fresh approach to self-improvement, offering stark and honest advice that is at times uncomfortable, but always grounded in reality. This is not your typical self-help book - it's a guide for understanding what truly matters in life, and how to let go of what doesn't. Published by the respected firm HARPERCOLLINS, this book is a must-read for anyone seeking to navigate the complexities of life with a clear and balanced mind.

Gay Hendricks is a great role model for true success. He enjoys abundance and a deep connection with his own spiritual essence, and at the same time has lived for three decades in a thriving marriage. Now, he shows us how to do it for ourselves. Mark Victor Hansen, co-author of Cracking the Millionaire Code In The Big Leap, Gay Hendricks, the New York Times bestselling author of Five Wishes, demonstrates how to eliminate the barriers to success by overcoming false fears and beliefs. Fans of Wayne Dyer, Eckhart Tolle, Marianne Williamson, and The Secret will find useful, effective tips for breaking down the walls to a better life in The Big Leap.

In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valleys most exciting, unpredictable, and ambitious entrepreneursa real-life Tony Starkand a fascinating exploration of the renewal of American invention and its new makers.Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the geniuss life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.Vance uses Musks story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Muskone of the most unusual and striking figures in American business historyis a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.

Epic adventures. Fierce warrior cats. A thrilling fantasy world. It all begins here.Read the book that began a phenomenonand join the legion of fans who have made Erin Hunters Warriors series a #1 national bestseller.For generations, four Clans of wild cats have shared the forest according to the laws laid down by their ancestors. But the warrior code has been threatened, and the ThunderClan cats are in grave danger. The sinister ShadowClan grows stronger every day. Noble warriors are dyingand some deaths are more mysterious than others.In the midst of this turmoil appears an ordinary housecat named Rusty who may turn out to be the bravest warrior of them all.

The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small.

Adam Silvera reminds us that theres no life without death and no love without loss in this devastating yet uplifting story about two people whose lives change over the course of one unforgettable day.New York Times bestseller *4 starred reviews *A School Library Journal Best Book of the Year * A Kirkus Best Book of the Year * A Booklist Editors' Choice of 2017 * A Bustle Best YA Novel of 2017 * A Paste Magazine Best YA Book of 2017 * A Book Riot Best Queer Book of 2017 * A Buzzfeed Best YA Book of the Year * A BookPage Best YA Book of the Year On September 5, a little after midnight, Death-Cast calls Mateo Torrez and Rufus Emeterio to give them some bad news: Theyre going to die today.Mateo and Rufus are total strangers, but, for different reasons, theyre both looking to make a new friend on their End Day. The good news: Theres an app for that. Its called the Last Friend, and through it, Rufus and Mateo are about to meet up for one last great adventureto live a lifetime in a single day.In the tradition of Before I Fall and If I Stay, They Both Die at the End is a tour de force from acclaimed author Adam Silvera, whose debut, More Happy Than Not, the New York Times called profound.

At once a scholars homage to The Iliad and startlingly original work of art by an incredibly talented new novelist.A book I could not put down.Ann PatchettMary Renault lives again! declares Emma Donoghue, author of Room, referring to The Song of Achilles, Madeline Millers thrilling, profoundly moving, and utterly unique retelling of the legend of Achilles and the Trojan War. A tale of gods, kings, immortal fame, and the human heart, The Song of Achilles is a dazzling literary feat that brilliantly reimagines Homers enduring masterwork, The Iliad. An action-packed adventure, an epic love story, a marvelously conceived and executed page-turner, Millers monumental debut novel has already earned resounding acclaim from some of contemporary fictions brightest lightsand fans of Mary Renault, Bernard Cornwell, Steven Pressfield, and Colleen McCulloughs Masters of Rome series will delight in this unforgettable journey back to ancient Greece in the Age of Heroes.

Sophie has the great misfortune of being the eldest of three daughters, destined to fail miserably should she ever leave home to seek her fate. But when she unwittingly attracts the ire of the Witch of the Waste, Sophie finds herself under a horrid spell that transforms her into an old lady. Her only chance at breaking it lies in the ever-moving castle in the hills: the Wizard Howl's castle. To untangle the enchantment, Sophie must handle the heartless Howl, strike a bargain with a fire demon, and meet the Witch of the Waste head-on. Along the way, she discovers that there's far more to Howland herselfthan first meets the eye.

"This book is a breakthrough, a lyrical, powerful, science-based narrative that actually shows us how to get better (much better) at the things we care about."-Seth Godin, author of Linchpin "Anyone who wants to get better at anything should read [Peak]. Rest assured that the book is not mere theory. Ericsson's research focuses on the real world, and he explains in detail, with examples, how all of us can apply the principles of great performance in our work or in any other part of our lives."-Fortune Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson's revolutionary methods will show you how to improve at almost any skill that matters to you. "The science of excellence can be divided into two eras: before Ericsson and after Ericsson. His groundbreaking work, captured in this brilliantly useful book, provides us with a blueprint for achieving the most important and life-changing work possible: to become a little bit better each day."-Dan Coyle, author of The Talent Code "Ericsson's research has revolutionized how we think about human achievement. If everyone would take the lessons of this book to heart, it could truly change the world."-Joshua Foer, author of Moonwalking with Einstein

The fourth book in Erin Hunters #1 nationally bestselling Warriors seriesJoin the legion of fans who have made Erin Hunters Warriors series a bestselling phenomenon. More thrilling adventures, epic action, and fierce warrior cats await in Warriors #4: Rising Storm.Firehearts traitorous enemy Tigerclaw has been vanquished and exiled from ThunderClanbut Fireheart cant shake the feeling that he is lurking in the forest, waiting for a chance to strike.In the heat of a blazing summer, Fireheart struggles to handle sinister omens, an apprentice with a shocking secret, and a devastated Clan leader who is a shell of her former self. And as the forest gets hotter and hotter, every cat braces for the coming storm.

New York Times BestsellerA Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg From a renowned historian comes a groundbreaking narrative of humanitys creation and evolutiona #1 international bestsellerthat explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be human.One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only onehomo sapiens. What happened to the others? And what may happen to us?Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas.Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become?Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "e;If people are being paid to think,"e; he writes, "e;isn't it time the business world found out what the thing doing the work, the brain, is all about?"e; Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.

The landmark exploration of the ancient worship of the Great Goddess and the eventual supression of women's rites.In the beginning, God was a woman...How did the shift from matriarchy to patriarchy come about? In fascinating detail, Merlin Stone tells us the story of the Goddess who reigned supreme in the Near and Middle East. Under her reign, societal roles differed markedly from those in patriarchal Judeo-Christian cultures: women bought and sold property, traded in the marketplace, and inherited title and land from their mothers. Documenting the wholesale rewriting of myth and religious dogmas, Merlin Stone describes an ancient conspiracy in which the Goddess was reimagined as a wanton, depraved figure, a characterization confirmed and perpetuated by one of modern culture's best-known legends?that of the fall of Adam and Eve. Insightful and thought-provoking, this is essential reading for anyone interested in the origin of current gender roles and in rediscovering women's power.

Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the bestselling author and journalist, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the last decadeguaranteed to change the lives of men and transform the way women understand the opposite sex forever.On his journey from AFC (average frustrated chump) to PUA (pick-up artist) to PUG (pick-up guru), Strauss not only shares scores of original seduction techniques but also has unforgettable encounters with the likes of Tom Cruise, Britney Spears, Paris Hilton, Heidi Fleiss, and Courtney Love. And then things really start to get strangeand passions lead to betrayals lead to violence. The Game is the story of one man's transformation from frog to prince to prisoner in the most unforgettable book of this generation.

Erin Hunters #1 nationally bestselling Warriors series continues in Warriors: The New Prophecy!The first book in this second series, Warriors: The New Prophecy #1: Midnight, brings more adventure, intrigue, and thrilling battles to the epic world of the warrior Clans.The wild cats of the forest have lived in peace and harmony for many moonsbut now, strange messages from their warrior ancestors speak of terrifying new prophecies and a mysterious danger. Brambleclaw, a warrior of ThunderClan, may be the cat with the fate of the forest in his paws. Now he will need all the courage and strength of the greatest warriors to save the Clans.

With WomanCode, holistic health coach Alisa Vitti shows women how to maintain health and vitality with a food-based program to rebalance their hormones.Alisa Vitti found herself suffering through the symptoms of polycystic ovarian syndrome (PCOS), and was able to heal herself through food and lifestyle changes. Relieved and reborn, she made it her mission to empower other women to be able to do the same.Whether you are suffering from irregular periods, fertility issues, depression, or lack of sex drive, Alisa Vitti says that meds and anti-depressants arent the only solutions. Groundbreaking and informative, WomanCode educates women about hormone health in a way thats relevant and easy to understand. And the five-step protocol can markedly improve health and overall quality of life.Bestselling author and womens health expert Christiane Northrup, who has called WomanCode the Our Bodies, Ourselves of this generation, provides an insightful foreword.

Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?The shocking answer is: None of the above!In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: Give me five minutes, and I can predict your financial future for the rest of your life! Eker does this by identifying your money and success blueprint. We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of moneyand if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Ekers rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and revise it to not only create success but, more important, to keep and continually grow it.In Part II you will be introduced to seventeen Wealth Files, which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and thats exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, its simple. If you think like rich people think and do what rich people do, chances are youll get rich too!

In celebration of its 20th anniversary, a thoroughly revised and expanded edition of the leading book on fertility and women’s reproductive health.Since the publication of Taking Charge of your Fertility two decades ago, Toni Weschler has taught a whole new generation of women how to become pregnant, avoid pregnancy naturally and gain better control of their gynecological and sexual health by taking just a couple minutes a day using the proven Fertility Awareness Method.Now, this 20th Anniversary Edition has been thoroughly revised and fully updated with: the latest medical advances in assisted reproductive technologies (ART)more in-depth coverage of women’s gynecological and sexual health new illustrations, photographs, and an expanded color insertnew sample chartsan expanded appendixSix new chapters including:                      Three Prevalent Conditions—Endometriosis, Ovarian Cysts and                      PCOS                      Natural Ways to Balance Your Hormones                      Preserving Your Future Fertility                      Miscarriages                      Idiopathic Infertility                      Causes of Unusual Bleeding Clear and comprehensive, yet warm and approachable, Taking Charge of Your Fertility is one of the most universally lauded health books on the market today. It is an essential reference for every woman of reproductive age.

Los Angeles TimesBestsellerIndieBound BestsellerA New York Times Editors ChoiceOne of Forbes Best Summer Reads for Those Stuck Inside Working Remotely One of the LA Times 21 New and Classic Books to Keep You in Touch with the Natural WorldOne of NPR Science Fridays Best Science Books of the SummerPartH Is for Hawk, partThe Soul of an Octopus,The Book of Eelsis both a meditation on the worlds most elusive fishthe eeland a reflection on the human conditionRemarkably little is known about the European eel,Anguilla anguilla. So little, in fact, that scientists and philosophers have, for centuries, been obsessed with whathas becomeknown as the eel question: Where do eels come from? What are they? Are they fish or some other kind of creature altogether? Even today, in an age of advanced science, no one has ever seen eels mating or giving birth, and we still dont understand what drives them, after living for decades in freshwater, to swim great distances back to the ocean at the end of their lives. They remain a mystery.Drawing on a breadth of research about eels in literature, history, and modern marine biology, as well as his own experience fishing for eels with his father, Patrik Svensson crafts a mesmerizing portrait of an unusual, utterly misunderstood, and completely captivating animal. InThe Book of Eels,we meet renowned historical thinkers, from Aristotle to Sigmund Freud to Rachel Carson, for whom the eel was a singular obsession. And we meet the scientists who spearheaded the search for the eels point of origin, including Danish marine biologist Johannes Schmidt, who led research efforts in the early twentieth century, catching thousands upon thousands of eels, in the hopes of proving their birthing grounds in the Sargasso Sea.Blending memoir and nature writing at its best, Svenssons journey to understand the eel becomes an exploration of the human condition that delves into overarching issues about our roots and destiny, both as humans and as animals, and, ultimately, how to handle the biggest question of all: death. The result is a gripping and slippery narrative that will surprise and enchant.

The sixth book in Erin Hunters #1 nationally bestselling Warriors seriesJoin the legion of fans who have made Erin Hunters Warriors series a bestselling phenomenon. More thrilling adventures, epic action, and fierce warrior cats await in Warriors #6: The Darkest Hour.The time has come for Fireheartnow Firestar, leader of ThunderClanto face his destiny. Tigerstars sinister ambitions have brought the whole forest to the brink of a terrible and deadly battle. Now prophecies will unfold, and heroes will rise.