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Stand-out brands serve a simple purpose: they resonate with their audience. Learn how to avoid the mistakes that have muddied other brands and keep your company's focus where it belongs--on the customers.

What roadblocks are hindering your team's success? Discover the research-driven best-practice solutions to poor performance that will maximize your people's contributions.

How do you sell to those at the top? By speaking their language. This insider guide helps readers unlock the door to greater sales using the ten metrics most valued by C-level executives (hint: ROI isn't one of them).

Imagine a workplace team not led by one leader but made up entirely of leaders--a workplace team that works!

For those in middle management, leadership guru John Baldoni shares a piece of game-changing insight: you have more influence than you know. Discover his methods for managing up--and giving everyone at your organization a reason to follow your lead.

The greatest HR departments go beyond managing people process. Discover the proprietary analytical model for measuring and evaluating your company's human capital investments.

Are you tired losing your top employees but feel unable to compete with the lure of other companies? Leigh Branham has something to tell you: turnover is within your control.

Finance and accounting are the backbone of any organization. Yet plenty of executives and businesspeople are befuddled and intimidated by number crunching. Now there's a complete, concise, non-technical guide to grasping all the essentials of accounting -- and directly applying financial data.

Since the original publication of this important and controversial book, it has stirred up business thinkers everywhere. Danger in the Comfort Zone examines the phenomenon of the ''entitlement'' mentality in the American workforce -- people's preoccupation with their rewards rather than their responsibilities.

While Laugh and Learn offers plenty to keep smiles on the faces of trainers and their students, it's not a collection of one-liners and knock-knock jokes. It's an enlightening and practical look at how teachers and training professionals can inject elements of entertainment, creativity, humor, and emotion into their existing methods, even when dealing with serious or technical topics

Hiring good people is a critical factor in an organisation's success. This book offers tips from a recruiting professional with more than two decades of experience with world-renowned corporations.

McConnell presents a practical start-to-finish methodology for getting the most out of an employee opinion survey, from determining what conditions to survey to completion of follow-up procedures.

Finding the right software for a company is downright scary! Whether it's for inventory, e-commerce, accounting, e-mail, or whatever else the company needs, a poor software decision has negative ripple effects that can undermine business for years to come (and damage reputations as well). This pragmatic book is for anyone charged with evaluating and choosing an application.

Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level.

For anyone in charge of monitoring operational exposures in corporations, nonprofit organizations, and government agencies this essential book explains how to best determine and balance opportunities against the possibilities of loss.

Successful management buyouts (MBOs) are the pinnacle of business success today and a great way to earn an ever-increasing stake in the American dream. Buyout provides managers and executives with the necessary tools and strategies for leading a company or division buyout.

The ""numbers"" were achieved. The workshops attended. Most people in your organization have gotten their ""isms"" under control. But here you are again, recycling yet another round of costly diversity programs -- and still unable to overcome the problems and reap the benefits of your diverse workforce.That's because most organizations, despite good intentions and hard work, are stuck in their diversity efforts, says R. Roosevelt Thomas, Jr., a leading diversity expert who has continually raised the bar on how we think and act on a complex array of diversity issues. In our communities as well as in our workplaces, a feeling of frustration has emerged as the promise of the Civil Rights Movement and affirmative action has become overly politicized and polarizing. But managing diversity is not a new issue. In fact, it is both a hallmark and core challenge that organizations and society have confronted since the founding of America, ""an experiment in diversity.""Building on the Promise of Diversity is Thomas's impassioned wake-up call to bring diversity management to a wholly new level -- beyond finger-pointing and well-meaning "initiatives" and toward the shared goal of building robust organizations and thriving communities. This original, thoughtful, yet action-oriented book will help leaders in any setting -- business, religious, educational, governmental, community groups, and more -- break out of the status quo and reinvigorate the can-do spirit of making things better.The book includes a deeply felt analysis of the sometimes tangled intersections between diversity management and the Civil Rights Movement and affirmative action agendas . . . a personal narrative that charts Thomas's own evolution in diversity thinking . . . and a roadmap for mastering the powerful craft of Strategic Diversity Management¿, a structured process that helps you:* Realize why multiple activities and good intentions are not enough for achieving sustainable progress.* Recast the meaning of diversity as more than just race and gender, but as any set of differences, similarities, and tensions -- such as workplace functions, product lines, acquisitions and mergers, customers and markets, blended families, community diversity, and more.* Accept that a realistic goal is not to eliminate diversity tension but to use it as a catalyst to address key issues.* Recognize diversity mixtures, analyze them accurately, and make quality decisions in the midst of differences, similarities, and tensions.* Build an essential set of diversity skills and develop your "diversity maturity" -- the wisdom, judgment, and experience to use those skills effectively.* Reflect on the ways you might be "diversity challenged" yourself.Diversity is the reality of America today. Whether you let diversity be a drain on your organization or a dynamic contributor to your mission, vision, and strategy is both a choice and a challenge. Building on the Promise of Diversity gives you the insights and skills you need to navigate through simmering tensions -- and find creative solutions for achieving cohesiveness, connectedness, and common goals.

The new edition of Improving Performance Through Appraisal and Coaching contains all the wisdom and step-by-step processes of the original, with all the guidance and tools you'll need to implement a program that gets maximum results. While workplaces and jobs have changed dramatically, some truths seem everlasting.

"Good Governance for Nonprofits" is a succinct but thorough guide that will help organizations develop a board that is legally and ethically responsible and effective in advancing their needs.

Being a new mother is challenging. But it can also be incredibly fun. This upbeat and entertaining book provides new moms and moms-to-be with straightforward tips to make motherhood a little more controllable--and lot more enjoyable.

Do what's best for your children - without sacrificing your own needs. This book presents the results of an original, never before published nationwide survey of over 1300 parents 96 per cent of whom felt guilty about some aspect of parenting.

"How to mind-read your customers" is about using the principles of behavioural psychology to master the art of salesmanship, improve customer relations, and increase the effectiveness of sales and marketing efforts.

Captivating a business audience doesn't come naturally to most business speakers. But they can learn to do it and have fun. This handy little book shares the author's highly successful 'sizzle-steak' method. It features 101 audience-tested anecdotes, experiences, quotes, and insights designed to help every speaker 'turn up the creative heat.'