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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What do some of the biggest business successes in the world have in common? The secret to who and what has staying power lies in deeply ingrained biological and anthropological codes we all subconsciously share. This book teaches you about the instant appeal of evolutionary psychology as it applies to business today.

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.

Insiders agree: a company's most profitable growth strategy is to cultivate customer loyalty. Learn the proven anticipatory customer service approach that fosters happy customers and a healthy bottom line for your organization.

Business ventures don't have to be inherently risky. Discover inside secrets, proven tactics, and sure-bet opportunities from one of today's most established entrepreneurs.

Unlock hidden business opportunities when you understand the upside of Boomers, Gen Xers, Millennials, and other generations, and how each is impacting markets and economies in their own unique way.

You don't have to choose between acting sustainably and profiting wildly! Learn the secrets of these companies who have shattered that myth.

The Power of Charm gives readers proven ways to become more captivating and persuasive in any situation. With his trademark directness, Tracy shows readers what charm can do, and how they can use simple methods to immediately become more charming and dramatically improve their social lives and business relationships.

Whatever your position is on Black Lives Matter, defunding the police, and equity in law enforcement, former police chief Carmen Best shares the leadership lessons she learned as the first Black woman to lead the Seattle Police Department---a personal insider story that will challenge your assumptions on how to move the country forward.

What can you learn from the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire.

Learning to become a dynamic speaker is as easy as learning to ride a bike! In Speak to Win, premier speaker and success expert Brian Tracy shares his most powerful presentation secrets and time-tested tricks of the trade that readers can use to become the powerful and persuasive speaker he knows they can be.

Don't make another business deal until first reading this definitive guide to getting them done right.

Mission Transition is an essential career-change guide for any transitioning veteran that wants to avoid false starts and make optimal career choices following active duty.

From executives complaining that their teams don't contribute ideas to employees throwing up their hands because their input isn't sought--company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels.

What makes great leaders like Jeff Bezos and Elon Musk extraordinary? All In shows leaders and aspiring leaders how obsession can fuel the most incredible success, but also take a toll on a leader, his or her family and work colleagues.