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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: theyre obsessed about a specific brand, product, or category. They pursue their passions with fervor, and theyre extremely knowledgeable about the things they love. They arent average consumerstheyre superconsumers.Although small in number, superconsumers can have an outsized impact on a companys bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and theyre usually willing to spend considerably more than the average consumer. And because theyre so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: hell show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, hell let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why theyre willing to spend so much more than other consumers.Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

Take the stress out of giving feedback.To help your employees meet their goals and fulfill their potential, you need to provide them with regular feedback. But the prospect of sharing potentially negative news can be overwhelming. How do you construct your message so that it's not only well received but also expressed in a way that encourages change?Whether you're commending exemplary work or addressing problem behavior, the HBR Guide to Delivering Effective Feedback provides you with practical advice and tips to transform any performance discussion-from weekly check-ins to annual reviews-into an opportunity for growth and development. You'll learn to:Establish trust with your direct reportsAssess their performance fairlyEmphasize improvement, even in criticismReact calmly to a defensive feedback recipientRecognize and motivate star performersCreate individualized development plansArm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isnt unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening.So the question isnt whether your organization needs to change, but when and how much.The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers.Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model.The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors cant touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors arent interested in history, and they already know youre profitable and competitivethat knowledge is baked into your stock price.The hard reality is that a competitive advantage just isnt enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages.This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value.In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs theyll face as they apply the theory to meet the challenge of market expectations.Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.

What does it take to lead and manage your companys tech?Becoming an effective IT leader and manager presents a host of challengesfrom anticipating emerging technologies, to managing relationships with senior executives, vendors, and employees, to communicating with the board. A good IT leader must also be a strong business leader.This booknow thoroughly updated with a new preface by the authors and current tech details and terminologyinvites you to accompany new CIO Jim Barton as he steps up to leadership at his company. Youll get a deeper understanding of the role of IT in your own organization as you see Jim struggle through a tough first year, handling (and fumbling) all kinds of management challenges. Although fictional, the scenarios are based on the authors long experience working with real-life companies across industries and sectors.The Adventures of an IT Leader is both an insightful story and an instructive guidebook. You can read it from beginning to end or treat it as a series of cases, skipping around to different chapters that address your most pressing needs. (For example, if you need to learn about crisis management and security, read chapters 1012.) You can also test yourself and think about how to use the books lessons in your own company by reading the authors Reflection questions at the end of each chapter.This book is your indispensable manual for IT management and leadership, no matter what business youre in.

From crackly conference lines to pixelated video, virtual meetings can be problematic. But you can host a productive conversation in which everyone participates. Running Virtual Meetings takes you through the basics of:Selecting the right virtual venueGiving participants the information and support they need to connect and contributeEstablishing and enforcing a common meeting etiquetteFollowing up from afarDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

Leading any team involves managing people, technical oversight, and project administration, but leaders of virtual teams perform these functions from afar. Leading Virtual Teams walks you through the basics of:Connecting your people to each other--and to the team's missionSurmounting language, distance, and technology barriersIdentifying and using the right communication channelsDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

an excellent new book Paul Krugman, The New York TimesHistory, not ideology, holds the key to growth.Brilliantly written and argued, Concrete Economics shows how government has repeatedly reshaped the American economy ever since Alexander Hamiltons first, foundational redesign.This book does not rehash the sturdy and long-accepted arguments that to thrive, entrepreneurial economies need a broad range of freedoms. Instead, Steve Cohen and Brad DeLong remedy our national amnesia about how our economy has actually grown and the role government has played in redesigning and reinvigorating it throughout our history. The government not only sets the ground rules for entrepreneurial activity but directs the surges of energy that mark a vibrant economy. This is as true for present-day Silicon Valley as it was for New England manufacturing at the dawn of the nineteenth century.The authors argument is not one based on abstract ideas, arcane discoveries, or complex correlations. Instead it is based on the factsfacts that were once well known but that have been obscured in a fog of ideologyof how the US economy benefited from a pragmatic government approach to succeed so brilliantly.Understanding how our economy has grown in the past provides a blueprint for how we might again redesign and reinvigorate it today, for such a redesign is sorely needed.

You have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive--not combative. Difficult Conversations walks you through:Uncovering the root cause of frictionMaintaining a positive mind-setUntangling the problem togetherAgreeing on a way forwardDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

Great teams don't just happen.How often have you sat in team meetings complaining to yourself, "e;Why does it take forever for this group to make a simple decision? What are we even trying to achieve?"e; As a team leader, you have the power to improve things. It's up to you to get people to work well together and produce results.Written by team expert Mary Shapiro, the HBR Guide to Leading Teams will help you avoid the pitfalls you've experienced in the past by focusing on the often-neglected people side of teams. With practical exercises, guidelines for structured team conversations, and step-by-step advice, this guide will help you:Pick the right team membersSet clear, smart goalsFoster camaraderie and cooperationHold people accountableAddress and correct bad behaviorKeep your team focused and motivated

Where should I live? Is it time to get a new job? Which job candidate should I hire? What business strategy should I pursue?We spend the majority of our lives making decisions, both big and small. Yet, even though our success is largely determined by the choices that we make, very few of us are equipped with useful decision-making skills. Because of this, we often approach our choices tentatively, or even fearfully, and avoid giving them the time and thought required to put our best foot forward.In Smart Choices, John Hammond, Ralph Keeney, and Howard Raiffaexperts with over 100 years of experience resolving complex decision problemsoffer a proven, straightforward, and flexible roadmap for making better and more impactful decisions, and offer the tools to achieve your goals in every aspect of your life.Their step-by-step, divide-and conquer approach will teach you how to: Evaluate your plans Break your potential decision into its key elements Identify the key drivers that are most relevant to your goals Apply systematic thinking Use the right information to make the smartest choiceSmart Choices doesnt tell you what to decide; it tells you how. As you routinely use the process, youll become more confident in your ability to make decisions at work and at home. And, more importantly, by applying its time-tested methods, youll make better decisions going forward.Be proactive. Dont wait until a decision is forced on youor made for you. Seek out decisions that advance your long-term goals, values, and beliefs. Take charge of your life by making Smart Choices a lifetime habit.

WHAT MAKES A LEADER? CAN YOU REALLY LEARN TO LEAD?You might believe that leaders are born, not made. Perhaps you think that you need to hold an important job to be a leader-that you need permission to lead. Leadership is one of the most important aspects of our society. Yet there is enormous disagreement and confusion about what leadership means and whether it can really be learned.As leadership expert Robert Steven Kaplan explains in this powerful new book, leadership qualities are not something you either have or you don't. Leadership is not a destination or a state of being. Leadership is about what you do, rather than who you are, and it starts with an ownership mind-set. For Kaplan, learning to lead involves three key elements:Thinking like an ownerA willingness to act on your beliefsA relentless focus on adding value to othersKaplan compellingly argues that great organizations are built around a nucleus of people who think and act with an ownership mind-set. He believes that leadership is not a role reserved only for those blessed with the right attributes or situated in the right positions of power. Leadership is accessible to each of us-today. It requires a process of hard work, willingness to ask questions, and openness to learning.This book aims to demystify leadership and outlines a specific regimen that will empower you to build your leadership skills. Kaplan tells real-life stories from his own experience of working with various types of leaders seeking to improve their effectiveness and make their organizations more successful. He asks probing questions, provides exercises, and suggests concrete follow-up steps that will help you develop your skills, create new habits, and move you toward reaching your unique leadership potential.What You Really Need to Lead will help you develop your capacity to lead by unlocking your power to think and act like an owner.

China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In Billions of Entrepreneurs, Tarun Khanna examines the entrepreneurial forces driving China's and India's trajectories of development. He shows where these trajectories overlap and complement one another--and where they diverge and compete. He also reveals how Western companies can participate in this development.Through intriguing comparisons, the author probes important differences between China and India in areas such as information and transparency, the roles of capital markets and talent, public and private property rights, social constraints on market forces, attitudes toward expatriates abroad and foreigners at home, entrepreneurial and corporate opportunities, and the importance of urban and rural communities. He explains how these differences will influence China's and India's future development, what the two countries can learn from each other, and how they will ultimately reshape business, politics, and society in the world around them.Engaging and incisive, this book is a critical resource for anyone working in China or India or planning to do business in these two countries.

Understanding the Ground Rules for the Global EconomyIn this revised and updated edition of A Concise Guide to Macroeconomics, David A. Moss draws on his years of teaching at Harvard Business School to explain important macro concepts using clear and engaging language.This guidebook covers the essentials of macroeconomics and examines, in a simple and intuitive way, the core ideas of output, money, and expectations. Early chapters leave you with an understanding of everything from fiscal policy and central banking to business cycles and international trade. Later chapters provide a brief monetary history of the United States as well as the basics of macroeconomic accounting. Youll learn why countries trade, why exchange rates move, and what makes an economy grow.Mosss detailed examples will arm you with a clear picture of how the economy works and how key variables impact business and will equip you to anticipate and respond to major macroeconomic events, such as a sudden depreciation of the real exchange rate or a steep hike in the federal funds rate.Read this book from start to finish for a complete overview of macroeconomics, or use it as a reference when youre confronted with specific challenges, like the need to make sense of monetary policy or to read a balance of payments statement. Either way, youll come away with a broad understanding of the subject and its key pieces, and youll be empowered to make smarter business decisions.

Whether you're new to running meetings or a seasoned executive with no time to waste, leading effective (and even pleasant!) meetings is a must. Running Meetings guides you through the basics of:Crafting a useful agendaInviting the right team membersMaking sure everyone's voice is heard while avoiding conflictCapturing decisions, ideas, and follow-up tasksDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

You know you need to delegate some of your work so that you have time to focus on the things that require your expertise. But it's not easy to do. Delegating Work quickly walks you through the fundamentals of:Establishing a productive environmentAssigning the right work to the right peopleConducting an effective hand-off meetingMonitoring without micromanagingDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to:Present your idea clearlyDevelop sound financial plansProject risks--and rewardsAnticipate and address your audience's concernsDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

Succeed by mastering the art of the whoWhy surround yourself with the best? Because it mattersin all aspects of life.In fact, in professional environments, getting people rightwhat global leadership authority Claudio Fernndez-Aroz calls the art of great who decisionsmarks the difference between success and failure. To thrive, you need to identify those with the highest potential, get them in your corner and on your team, and help them grow. Yet surprisingly very few of us are able to meet that challenge.This series of short and engaging essays outlines the obstacles to great who decisions and offers solutions to address them in a systematic way. Drawing from several decades of experience in global executive search and talent development, as well as the latest management and psychology research, Fernndez-Aroz offers wisdom and practical advice to improve the choices we make about employees and mentors, business partners and friends, top corporate leaders and even elected officials.The personal stories and cutting-edge studies described in the book will help you understand both your own failings and the external forces commonly at play in staffing decisions. The author shares concrete recommendations on how to select the best people, bring out their strengths, foster collective greatness in the groups youve assembled, and create not only better organizations but also a better society.Starting with the cases of Amazon pioneer Jeff Bezos and Brazilian tycoon Roger Agnelli and continuing with individual and corporate examples from around the world, Fernndez-Aroz paints a vivid picture of what great who decisions look like and presents a fresh and commanding argument about why they matter more than ever today.

A New York Times BestsellerIntroducing the new, realistic loyalty pact between employer and employee.The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies. As a manager you want your employees to help transform the company for the future. And your employees want the company to help transform their careers for the long term. But this win-win scenario will happen only if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low.We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So, paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations. By putting this new alliance at the heart of your talent management strategy, youll not only bring back trust, youll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world. These individuals, flexible, creative, and with a bias toward action, thrive when theyre on a specific tour of dutywhen they have a mission thats mutually beneficial to employee and company that can be completed in a realistic period of time. Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in todays world of constant innovation and fast-paced change.

National BestsellerStudents talk about Stewart D. Friedman, a management professor at the Wharton School, with a mixture of earnest admiration, gratitude and rock star adoration. New York TimesIn this national bestseller, Stew Friedman gives you the tools you need to achieve four-way winsimproved performance in all domains of life: work, home, community, and self. Friedman, celebrated professor and founding director of the Wharton Schools Leadership Program and its Work/Life Integration Project, explains how three simple yet potent principlesbe real, be whole, and be innovativecan help you, no matter what your age or what you do for work, become a better leader and have a richer life.In this engaging adaptation of his hands-on Wharton course, he offers step-by-step instruction to help you create positive, sustainable change in your world. This proven, programmatic method teaches you how to produce stronger results at work, find clearer purpose, feel less stressed, strengthen connections with the people who matter most to you, contribute further to important causes, and gain greater support for your vision of your future. If youre ready to learn to lead in all parts of your lifethis is the book for you.For a full array of Total Leadership tips and tools, visit totalleadership.org. Also look for Stew Friedmans book, Leading the Life You Want, which builds on Total Leadership by profiling well-known leadersfrom Bruce Springsteen to Michelle Obamawho exemplify its principles and demonstrate how success in your work is accomplished not at the expense of the rest of your life, but as the result of meaningful attachments to all its parts.

Are you suffering from work-related stress?Feeling overwhelmed, exhausted, and short-tempered at work-and at home? Then you may have too much stress in your life. Stress is a serious problem that impacts not only your mental and physical health, but also your loved ones and your organization. So what can you do to address it?The HBR Guide to Managing Stress at Work will help you find a sustainable solution. It will help you reach the goal of getting on an even keel-and staying there. You'll learn how to:Harness stress so it spurs, not hinders, productivityCreate realistic and manageable routinesAim for progress, not perfectionMake the case for a flexible scheduleEase the physical tension of spending too much time at your computerRenew yourself physically, mentally, and emotionally

Find the right person to help supercharge your career.Whether you're eyeing a specific leadership role, hoping to advance your skills, or simply looking to broaden your professional network, you need to find someone who can help. Wait for a senior manager to come looking for you-and you'll probably be waiting forever.Instead, you need to find the mentoring that will help you achieve your goals. Managed correctly, mentoring is a powerful and efficient tool for moving up.The HBR Guide to Getting the Mentoring You Need will help you get it right. You'll learn how to:Find new ways to stand out in your organizationSet clear and realistic development goalsIdentify and build relationships with influential sponsorsGive back and bring value to mentors and senior advisersEvaluate your progress in reaching your professional goals

Is your firms board creating valueor destroying it?Change is coming. Leadership at the top is being redefined as boards take a more active role in decisions that once belonged solely to the CEO. But for all the advantages of increased board engagement, it can create debilitating questions of authority and dangerous meddling in day-to-day operations. Directors need a new road mapfor when to lead, when to partner, and when to stay out of the way.Boardroom veterans Ram Charan, Dennis Carey, and Michael Useem advocate this new governance modela sharp departure from what has been demanded by governance activists, raters, and regulatorsand reveal the emerging practices that are defining shared leadership of directors and executives. Based on personal interviews and the authors broad and deep experience working with executives and directors from dozens of the worlds largest firms, including Apple, Boeing, Ford, Infosys, and Lenovo, Boards That Lead tells the inside story behind the successes and pitfalls of this new leadership model and explains how to: Define the central idea of the company Ensure that the right CEO is in place and potential successors are identified Recruit directors who add value Root out board dysfunction Select a board leader who deftly bridges the divide between management and the board Set a high bar on ethics and riskWith a total of eighteen checklists that will transform board directors from monitors to leaders, Charan, Carey, and Useem provide a smart and practical guide for businesspeople everywherewhether they occupy the boardroom or the C-suite.

Feeling stressed about your upcoming presentation? Whether you're nervous about how you'll organize your thoughts or how you'll articulate them on the big day, Presentations provides the quick guidelines and expert tips you need to:Craft your messagePrepare and rehearse effectivelyEngage your audienceManage Q&A sessionsDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

You've been asked to manage a key project--or perhaps you've volunteered for an assignment that could advance your career. So how do you make sure the project succeeds? Managing Projects walks you quickly through the basics, including:Drawing up a realistic schedule and project planMonitoring key tasks and benchmarksCommunicating with stakeholdersBringing the project to a closeDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

A road map for redefining "success" and reaching your unique potential through a tough discipline of specific steps and exercises that will help you take control of your career, understand yourself far more deeply, and build your capabilities in a way that fits your passions and aspirations.

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? This title offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. It gives you access to the wisdom and expertise of the world's most talented leaders.