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The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty.In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group.Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population.The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services.This book helps you reset your understanding of what an old person is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality.This practical guide prepares companies and marketers for an inevitable shift they can't ignore.

An inspirational, practical, and research-based guide for standing up and speaking out skillfully at work.Have you ever wanted to disagree with your boss? Speak up about your company's lack of diversity or unequal pay practices? Make a tough decision you knew would be unpopular?We all have opportunities to be courageous at work. But since courage requires risk—to our reputations, our social standing, and, in some cases, our jobs—we often fail to act, which leaves us feeling powerless and regretful for not doing what we know is right. There's a better way to handle these crucial moments—and Choosing Courage provides the moral imperative and research-based tactics to help you become more competently courageous at work.Doing for courage what Angela Duckworth has done for grit and Brene Brown for vulnerability, Jim Detert, the world's foremost expert on workplace courage, explains that courage isn't a character trait that only a few possess; it's a virtue developed through practice. And with the right attitude and approach, you can learn to hone it like any other skill and incorporate it into your everyday life.Full of stories of ordinary people who've acted courageously, Choosing Courage will give you a fresh perspective on the power of voicing your authentic ideas and opinions. Whether you're looking to make a mark, stay true to your values, act with more integrity, or simply grow as a professional, this is the guide you need to achieve greater impact at work.

If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

In one of the first books on this transformative technology written for business leaders, Furlonger and Uzureau cut through the hype to help unlock the vast possibilities of this potentially world-changing technology.

Learn from the BestGreat leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "e;innovation capital"e;--is measurably more important for innovation than just being creative.The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas:How you can build a personal reputation for innovationWhat techniques you can use to amplify your innovation capitalHow you can garner attention for your ideas and projects and persuade audiences to support themWhat it means to provide visionary leadership and how you can achieve itFeaturing interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.

Bestselling author Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review. Now three of those articles are collected here, each showing the direct ties between emotional intelligence and measurable business results.

The one book every entrepreneur needs to launch and grow a business.

If you read nothing else on mental toughness, read these definitive articles from Harvard Business Review.Confront and use stressPlan short-term goals to achieve long-term aspirationsLearn from survivors of PTSDUse challenges to become a better leaderRecover from setbacksAudience: Leaders and aspiring leaders, particularly those familiar with Harvard Business Review and who want a recap of the year's ideas in management, or those who are new to the magazine and looking for a way to familiarize themselves with its content.Announced first printing: 25,000Laydown goal: 7,500

Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--

From Design Thinking to Design DoingInnovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, its the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm.So how does a company like Nest, creator of the mundane thermostat, earn accolades like beautiful and revolutionary and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love?Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features sake.In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again.The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps:1. Determine a product-market fit by seeking signals from communities of users.2. Identify behavioral insights by conducting ethnographic research.3. Sketch a product strategy by synthesizing complex research data into simple insights.4. Polish the product details using visual representations to simplify complex ideas.Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way.Whether youre a designer, a product developer, or a marketer thinking about your companys next offering, this book will forever change the way you think aboutand createsuccessful products.

The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma-not to mention greater peace of mind.This book gives you practical steps for building a sense of presence into your daily work routine. It also explains the science behind mindfulness and why it works and gives clear-eyed warnings about the pitfalls of the fad.This volume includes the work of:Daniel GolemanEllen LangerSusan DavidChristina CongletonThis collection of articles includes "e;Mindfulness in the Age of Complexity,"e; an interview with Ellen Langer by Alison Beard; "e;Mindfulness Can Literally Change Your Brain,"e; by Christina Congleton, Britta K. Holzel, and Sara W. Lazar; "e;How to Practice Mindfulness Throughout Your Work Day,"e; by Rasmus Hougaard and Jacqueline Carter; "e;Resilience for the Rest of Us,"e; by Daniel Goleman; "e;Emotional Agility: How Effective Leaders Manage Their Thoughts and Feelings,"e; by Susan David and Christina Congleton; "e;Don't Let Power Corrupt You,"e; by Dacher Keltner; "e;Mindfulness for People Who Are Too Busy to Meditate,"e; by Maria Gonzalez; "e;Is Something Lost When We Use Mindfulness as a Productivity Tool?"e; by Charlotte Lieberman; and "e;There Are Risks to Mindfulness at Work,"e; by David Brendel.How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Game-changing disruptions will likely unfold on your watch. Be ready.In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.That moment starts with the core dual transformation framework:Transformation A: Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.Transformation B: Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services.Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the "e;sucking sound of the core."e;Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.

From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability.

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to:Understand your customer's buying centerIntegrate your sales and marketing operationsAssess your business cycle and its impact on your sales forceTransition away from solution salesLeverage the power of micromarketsIntroduce tiebreaker selling and consensus sellingMotivate your sales force properlyThis collection of articles includes "e;Major Sales: Who Really Does the Buying,"e; by Thomas V. Bonoma; "e;Ending the War Between Sales and Marketing,"e; by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; "e;Match Your Sales Force Structure to Your Business Life Cycle,"e; by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; "e;The End of Solution Sales,"e; by Brent Adamson, Matthew Dixon, and Nicholas Toman; "e;Selling into Micromarkets,"e; by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; "e;Dismantling the Sales Machine,"e; by Brent Adamson, Matthew Dixon, and Nicholas Toman; "e;Tiebreaker Selling,"e; by James C. Anderson, James A. Narus, and Marc Wouters; "e;Making the Consensus Sale,"e; by Karl Schmidt, Brent Adamson, and Anna Bird; "e;The Right Way to Use Compensation,"e; by Mark Roberge; "e;How to Really Motivate Salespeople,"e; by Doug J. Chung; and "e;Getting Beyond 'Show Me the Money,'"e; an interview with Andris Zoltners by Daniel McGinn.

How to Innovate and ExecuteLeaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing businessone that is still thrivingwhile dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it?Innovation guru Vijay Govindarajan expands the leaders innovation tool kit with a simple and proven method for allocating the organizations energy, time, and resourcesin balanced measureacross what he calls the three boxes: Box 1: The presentManage the core business at peak profitability Box 2: The pastAbandon ideas, practices, and attitudes that could inhibit innovation Box 3: The futureConvert breakthrough ideas into new products and businessesThe three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization. Supported with rich company examplesGE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Servicesand testimonies of leaders who have successfully used this framework, this book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation.