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Build a more innovative, inclusive culture that welcomes all talent.Many technology leaders believe in having more women and people of color in technical and leadership positions in their organizations while still exhibiting reverence for the lone genius, almost always male, that they believe is imperative to their innovative future. They hold these two ideals as separate.Why? According to Telle Whitney, cofounder of the Grace Hopper Celebration of Women in Computing, tech leaders want to talk about inclusivity, but few fundamentally change their culture to dismantle the unwelcoming environment, fearful that doing so will compromise innovation. Women and people of color pay the price, facing exclusive and even hostile workplaces. They're held back from professional growth and in many cases, choose to leave the industry altogether.But there is a solution. In Rebooting Tech Culture, Whitney explains that the same values at the heart of a culture of innovation--creativity, courage, confidence, curiosity, communication, and community--can also foster a culture that is welcoming to all employees. Drawing on more than 50 interviews with tech executives and a survey of 1,000 people in tech, she shows how these "six Cs" can power real change in technology organizations, creating workplaces where anyone can be successful and where innovation thrives.Today, every company is a tech company. By understanding how to apply these values and reinvigorate their cultures, leaders will learn how to eliminate the behaviors holding their teams back from true belonging, creative growth, and true innovation.

How the founders of Beekman 1802 turned a dream into a multimillion-dollar business--and how you can, too.After growing up in rural, middle-class families in North Carolina and Wisconsin and moving to New York to scale the heights of the corporate ladders in advertising, healthcare, and media, Brent Ridge and Josh Kilmer-Purcell returned to their roots and launched Beekman 1802 in one of New York State's poorest counties, with no funding in the middle of a punishing recession. They didn't have much of a business plan. But they did know a few things: they wanted to build a truly good company. They wanted to sell high-quality beauty and skincare products made from goat's milk that would enrich their customers' lives. They wanted to make the world a better place by spreading kindness. And they wanted to build a business that would last.Beekman 1802 is recognized as one of America's most esteemed beauty and lifestyle brands. But it wasn't built on current management fads; it was built on timeless proverbs that Brent's and Josh's parents and grandparents had taught them--the "greatest of all time" principles for good living that also can be applied to any business.For the first time, the authors present the twelve principles that made the greatest difference in the growth of Beekman 1802 and show how they are relevant for anyone seeking to run an enduring business of their own or harness the entrepreneurial spirit to rise within a big corporation.Packed with anecdotes from Brent's and Josh's own experiences, insights from other successful entrepreneurs, compelling social science research, and a lot of practical advice, GOAT Wisdom is more than a business guide--it's a source of inspiration.Part All I Really Needed to Know I Learned in Kindergarten and part Chicken Soup for the Soul, everyone from dreamers and humble hustlers to entrepreneurs and corporate intrapreneurs will find this wisdom to be insightful and refreshing.

Porsches for soccer moms? Finance bros in Patagonia? Bud Light Pride cans? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?You always want to grow your brand, but there's a dilemma: the more customer segments you target for growth, the harder it becomes to avoid conflict. Sometimes you do such a good job building a loyal following that attempts to court other customers feel like betrayal to your core. Sometimes, a segment adopts your products without you targeting them, alienating your existing customers. Sometimes, your growth strategy flies in the face of what people have decided your brand means to them.Welcome to "the conflict zone," where brands must navigate these incompatibilities to achieve growth--or face losing customers rather than growing. How did Supreme's attempts to cross over cost the brand its coveted reputation among skateboarders? How did Apple lose one of its most devoted customer bases when it updated a piece of software? What does Gucci do when the cast of Jersey Shore starts toting their handbags around?Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens of cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. With a fresh, simple framework for growing without imploding, Wilson and Hamilton show you how to recognize when you're heading for the conflict zone, how to steer clear of it, and what to do if you find yourself in it.Here you'll find a better way to strategically select new target markets and evaluate, monitor, and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.

AI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by the AI--and the AI will likely be able to test the creative against real or synthetic customer focus groups. No problem."With that astonishing statement, the authors began a journey of discovery to understand what this transition to an AI-first world means. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed strategic consultancy Forum3 to take on every aspect of the challenge to becoming an AI-first organization, including how you think about the design of jobs, what skills you need to start developing, what customers will expect from brands that they don't today, how to achieve early wins, and how to compete in an AI-first arena, where nearly anyone can build creatively engaging brands quickly and cheaply.It's time to get ready for a brand-new world. Start here.

The broken rung: a phenomenon even more pervasive than the glass ceiling in holding women back from career success. This book explains it and gives you strategies for how to overcome it and fulfill your potential.Women around the world do extremely well when it comes to their education. They graduate at higher rates than men do and have higher average GPAs. But then a strange thing happens: Upon entering the workforce, they immediately lose their advantage. When the first promotions come around, the slide continues--for every 100 men who are promoted to manager, only 87 women and 73 women of color get promoted.This is what McKinsey senior partners Kweilin Ellingrud, Lareina Yee, and María del Mar Martínez call "the broken rung," and its effects compound throughout women's careers, causing women to fall behind at the start and keeping them from catching up. In this groundbreaking book, the authors reveal the problem's underlying cause: while about half of a person's lifetime earnings come from education and half from experience, men get more value from their experience than women do. As the authors show, it is also here, in one's experience, that the solution lies: How can women build their "experience capital" to level the playing field and maximize their earning potential?Based on over a decade of research, conversations with more than 50 remarkable leaders, and their own experiences as senior partners and as the first three consecutive chief diversity and inclusion officers for McKinsey, the authors weave data on the potential pitfalls across a career with inspiring and instructive stories of women who have climbed over the broken rung by using strategies that increased their experience capital.Leaders and companies must do more to address structural gender inequalities in the workplace--but you don't have to wait. The Broken Rung is your guide, right now, for moving up the corporate ladder and reaching your full potential at work.

The most comprehensive, in-depth picture yet of workplace wellbeing and its key drivers, providing new perspective on the intersection of happiness, productivity, and organizational success.Most of us spend a third of our waking lives at work. Work sets our schedules, influences our relationships, shapes our identities, and drives our economies. But is it actually making us happy?This is a deep and profoundly important question, and now leading Oxford researchers Jan-Emmanuel De Neve and George Ward provide the richest, most comprehensive picture yet of workplace wellbeing. In Why Workplace Wellbeing Matters, the authors provide clarity on what workplace wellbeing is (and is not), and how to think about and approach it as a business.Mining a variety of the largest and most in-depth data sources--including a unique, massive dataset gathered in partnership with the jobs platform Indeed--the book illustrates the remarkable ways in which wellbeing at work varies across workers, companies, industries, and geographies. It also provides new, data-driven insights into the origins of workplace happiness and how to effectively move the needle on improving our working lives.Drawing on work in economics, psychology, sociology, management, and other disciplines, the authors explain that workplace wellbeing includes both how we think about our work as a whole and how we feel while we're at work. They show, using innovative new data and empirical methods, that improving wellbeing can help raise productivity as well as aid in the retention and recruitment of talent--ultimately leading to companies' better financial performance.With keen insight and nuanced analysis, Why Workplace Wellbeing Matters dispels myths and tests assumptions that have arisen amidst an often-confusing cacophony of voices on wellbeing at work. It also provides a firm foundation and indispensable resource for leaders as they shape the future of work.

A research-based look at a growing phenomenon--companies allowing their employees to work from anywhere in the world--and how those who adopt this model can boost talent, innovation, and productivity.In recent years, companies in a wide range of industries have adopted radically flexible work policies that allow employees and teams to work from anywhere (WFA), untethered to a physical office. The leaders at these companies understand that geographic flexibility is a competitive advantage: a way to attract and retain high-quality and diverse talent at a global scale. If other companies want to find and keep the very best talent, they must embrace WFA.In The World Is Your Office, Harvard Business School professor Prithwiraj Choudhury takes readers inside the companies at the forefront of this growing phenomenon--from startups to bigger, more traditional organizations--while offering leaders a playbook for implementing a variety of WFA policies they can tailor to their own needs. This includes: Using WFA as a means of hiring and retaining the best talent in your fieldBest practices for meeting the challenges of managing a WFA team or workforce, including ways to build community, improve communication, and share knowledgeUnderstanding how AI and automation are extending WFA to manufacturing and other deskless settingsCase studies of companies that have implemented WFA to great effectFilled with smart insights and in-depth examples, and inspired by a decade's worth of pioneering research, The World is Your Office will help leaders attract superior talent, boost innovation, and improve productivity and diversity.

At the intersection of reverse innovation and design thinking, you can find opportunities to create innovations that are Global by Design.We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and capture the economic opportunities presented by emerging markets. Thoughtful, innovative solutions can be truly global in scope, providing the value necessary for large-scale adoption in developing countries and disrupting equivalent products in wealthy markets by offering high performance at low cost.But it will require a diligent, targeted design process to make these innovation growth opportunities a reality, and Winter and Govindarajan deliver the practical approach you need in Global by Design.A book born from the mutual appreciation, and interdependence, of their backgrounds--Winter is a rock star in engineering design and Govindarajan a longtime leading expert on strategy and innovation--Global by Design provides what you need to get started, whether you work in a C-suite, an engineering cubicle, the workshop floor, a classroom, the halls of government, or an NGO field office.No matter your discipline, level of training, or location in the world, you have valuable knowledge and perspective that can be leveraged to spot consequential problems, leverage innovation to solve them, and create an ecosystem for driving the creation of high-value, low-cost solutions that have global appeal--that are Global by Design.

A firsthand, trench-view story of the failure of the modern corporate sustainability movement--and an inspiring prescription for positive change.Apple calls its headquarters the greenest building on Earth. Microsoft announces an ambitious commitment to carbon negativity while simultaneously sponsoring an oil conference in Saudi Arabia. American businesses, communities, and individuals assiduously measure their carbon footprints, then implement voluntary emissions reduction programs, all while trumpeting their do-gooderism.The problem is, none of this--individual efforts at recycling or carbon-focused corporate sustainability tactics--will make even a dent in solving the civilizational threat of climate change.As corporate sustainability adviser and environmental activist Auden Schendler argues in this provocative, powerful book, we're living a big green lie. The hard truth: Much of the modern corporate green road map could have been written by the fossil fuel industry specifically to avoid disrupting the status quo. We have become somehow complicit.But there is another truth: While ineffective or duplicitous environmentalism has become standard practice, we all have friends and family we love and care about, whose future depends on solving climate change. Conscience or faith tells us we have an obligation to repair the world. How can our common dreams be so at odds with our common practice? And how might we meld our spirit and passion to fashion a better future with meaningful action on climate change?Schendler speaks to this profound contradiction and takes it head-on--with a bracing reality check on current practice, moving personal stories of parenthood and service, and innovative, real-world methods to tackle climate change at the corporate, community, and individual levels.Terrible Beauty is a unique and essential road map for a new environmentalism, showing us that the key to saving the planet is to tap into our own humanity.

Generative AI and the remote-work revolution show us every day that we are in a new era. The rules and norms have changed--and so must leadership.And yet, coercive bureaucracy, hierarchy, and control--old ways of thinking and working--are still with us, a deep and powerful legacy. We are living through a profound transition from an old, industrial era to a new one that is digital, transparent, and complex. In this transition, leadership is changing--and it needs to change.In this important new book by former dean of Harvard Business School Kim Clark, written with his business school professor son, Jonathan, and Deloitte consultant daughter, Erin, the dynamic struggle between two competing paradigms of leadership is compellingly illustrated: an old paradigm that involves control and power over people versus a new one that enables and inspires power through people.With rich examples and stories, the authors show how deeply ingrained the legacy model of leadership remains, and how destructive it is, causing waste and loss of human potential, stifling innovation, and ultimately resulting in what the authors call "organizational darkness." They go on to articulate a new, positive model, one that consciously seeks to do good and to make things better for the long term; that cares for people, helping them to thrive; and that mobilizes people to solve tough problems. These three elements, they argue, are the soul, heart, and mind of leadership, and activating them requires careful attention to both the personal and the organizational dimensions of leadership.The narrative is interwoven with probing analysis and reflection, and the authors speak clearly and frankly about the moral aspects and impact of leadership. They also provide a concrete frame and approach for scaling the new model and creating a vibrant leadership system.Leading Through is a deep and essential account of the evolution of our leadership thinking and practice that is both timely and timeless.

An exploration of the dynamic transformations and future possibilities of the space industry.Space is the next great, untapped market opportunity, and it's undergoing a commercial revolution right now. No, it's not hotels on Mars or day trips to orbit (yet), but it's still an awe-inspiring transformation driven by innovation, creativity, and new technology. A wave of companies led by gutsy entrepreneurs with big dreams about our opportunities beyond the atmosphere is the driving force for creating humanity's space future. But it's not happening through dreams alone. The space economy is just that--an economy--impelled by the same laws of supply and demand as any business. The authors, who teach a wildly popular course on the topic at Harvard Business School, explain how this market is forming, why it's forming so quickly (as access to space becomes dramatically more affordable and routine), and how it's fast becoming an increasingly important source of value for businesses across industries, and for society as a whole, propelling us once more toward the moon and beyond.Weinzierl and Rosseau bring to life this revolution through the players you've heard of--Musk's SpaceX and Bezos' Blue Origin--and many you haven't, like Astroscale, founded by an IT executive who quit his job to start a company to clean up space junk.With clarity and rigor, Weinzierl and Rosseau get past the breathless hype to explain what's real, what's not, what comes next, and how you can be part of the burgeoning market in the endless black ocean of space.

It's time for B2B companies to rethink their growth logic.Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you should be doing business.There's a better way--"value creation"--in which supplier and customer collaborate as partners to build joint strategies and grow together. If you can escape the product-centric mindset of value sellers and put customers at the heart of your sales strategy, results will follow. What kind of results? The authors' own data shows that customers who get value creation right can double account values in three years.With clarity and precision, Christoph Senn and Mehak Gandhi lay out the framework, called Triple Fit Strategy, for helping you move to value creation. Their process, along with their Triple Fit Canvas tool, ensures a fit between customer and supplier across three areas: planning, execution, and resources. It's a proven approach they've implemented with many B2B companies over twenty years and validated with data from those engagements.This breakthrough approach has the power to transform B2B businesses, better aligning them with customers, creating better internal organization, and uncovering new opportunities for growth. Your journey to becoming a value creator starts here.

Sales leadership essentials for an era of rapidly advancing digital technology.Effective sales management--and running an effective sales organization--is the key to revenue generation, customer satisfaction, and business results. Whether you are a sales manager or a sales executive, your role is complex, and it is increasingly challenging to balance today's demands with leading the digital sales transformation that will position your team for future success.In the HBR Sales Management Handbook, Prabhakant Sinha, Arun Shastri, and Sally Lorimer provide the resources you need to build value for your company, your customers, and your sales teams. The book lays out hundreds of actionable ideas to manage your sales force better and drive digital success in your sales organization.With case studies from many industries worldwide, this comprehensive guide explores the fundamentals every sales manager needs to know, complete through today's most challenging issues around digital: Bringing value to customers while managing the businessHiring, onboarding, and retaining the best sales talentManaging sales in the remote, multichannel worldUsing AI and analytics to make crucial decisionsBuilding the next generation of sales information hubsNavigating sales force change with continuous improvementYour job is vast and dynamic. The HBR Sales Management Handbook is a collection of comprehensive and forward-looking ideas to help you win by helping your salespeople and customers win.HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack--whatever your role.

With disruptive technologies on the horizon, traditional employment models are becoming outdated. How will your organization adapt to the evolving landscape of work?Business is on the cusp of an inevitable and profound transformation. Conventional work paradigms are failing to adapt to the evolving needs and expectations of the modern workforce. Simultaneously, the emergence of disruptive technologies such as artificial intelligence, coupled with Web3 innovations including the metaverse, blockchain, and decentralized work models, is unlocking a whole new realm of work. It raises a pivotal question: Is the era of traditional employment over?The tools of tomorrow will amplify human potential, from collaborating in virtual spaces through digital avatars, to managing transactions transparently on the blockchain. Those who embrace these technologies--and the manner in which people want to work--will unleash unprecedented levels of productivity and innovation. Conversely, those who remain tethered to outdated work patterns risk losing out on the best talent, and even becoming obsolete.Employment Is Dead ventures into unexplored territories to reveal how these innovations can transform work into more democratic, human-centric, and empowering work experiences. Deborah Perry Piscione and Josh Drean bring to life the seismic shifts occurring in the workforce, propelled by employees' growing demand for autonomy, flexibility, and a sense of purpose in their work. The authors challenge leaders to embrace these changes, offering vital insights into navigating this new landscape. With compelling case studies and cutting-edge examples, this book is an essential read for those aiming to stay ahead in a rapidly evolving digital environment and harness disruptive technologies to redefine the future of work.

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we can regain mastery over our lives--from the pioneering expert of psychological targeting.There are more digital pieces of data than stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing our minds, they also become more and more powerful at controlling it--enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz offers a fascinating insider perspective on the art and data-driven science of psychological targeting. By relating her own personal story of growing up in a small village--where few aspects of life remain truly private--to her groundbreaking research in computational psychology, Matz reveals how Big Data offers insights into the most intimate aspects of our psyche and how these insights empower external influence over the choices we make.Filled with Ted-Talk-like explanations and real-life examples from Matz's research and consulting work, Mindmasters paints a nuanced picture of the power of psychological targeting. Like nosy neighbors, it can be creepy, manipulative, and downright harmful--with scandals like Cambridge Analytica being merely the tip of the iceberg. Yet, like any tight-knit, supportive village community, it also holds enormous potential to help us live healthier and happier lives--for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game in a way that empowers us to take back control and ask more of our personal data.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used--for good and for ill--and how we can gain more control and power over the data that define us.

A first-of-its-kind look at the outrage being directed at organizations across the globe--and how leaders can respond to it.Outrage is everywhere--on the left and on the right--and many companies are finding themselves in the crosshairs. Go Fund Me was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties. People are angry with the world--in some cases, rightfully so--and now view companies as they do governments: as targets of their ire and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, such as handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.Based on his popular Oxford leadership program and deep-dive case studies on organizations such as IKEA, Nestlé, the London Metropolitan Police, the Vatican, and others, Karthik Ramanna offers a set of practices for leaders to navigate this age of polarization--steps leaders can take to make sense of the outrage they encounter, work with relevant stakeholders to progress through it, and emerge stronger for it. Ramanna's practical framework, developed through years of experience with organizations, helps leaders "turn down the temperature," analyze root causes, develop and implement distinctive organizational responses that are mission consistent, and build individual and organizational resilience.Just as governments have systems for managing regular adverse-weather events such as hurricanes, organizations and their leaders now need an equivalent for managing the stakeholder hostilities that contextualize nearly all their decisions. This book is the essential guide for managing in the age of outrage.

In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic imperative.Research shows that the vast majority of consumers want personalized experiences, and a select few companies are rising to the challenge. These personalization leaders build trusted relationships with millions of customers across channels and engage with them at every step throughout their journey. They are rethinking their operations and unleashing the creativity of their teams--combined with the power of AI and technology--to fine-tune each successive interaction, delighting customers in the process.Most companies, though, are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of your organization's strategy.Personalized is a playbook to deliver true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe the Five Promises of Personalization that companies must live up to: Empower Me: Understand each customer's unique needs and decide how to best help them.Know Me: Win customers' trust and permission to securely use their data to improve their experience.Reach Me: Reach out to the right customer, in the right channel, at just the right moment.Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.Delight Me: Design new ways of working and processes to speed up the velocity of continuous improvement and make a customer's experience feel magical.With detailed examples across industries--including retail, health care, banking, B2B, technology, fashion, and travel--this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

A deeply human account of how our relationship with work has changed and a guide for leaders who want to make things right--from the author of The Burnout Epidemic.There's a post-pandemic phenomenon that many of us feel but can't quite explain. Some of us have felt extra motivated, while others have experienced a malaise that still lingers. No matter your situation, at some point, you've probably asked yourself, Why are we here?Things are changing. Employees feel differently about work, and leaders have been forced to scramble. Everyone is figuring this out together--and we're only getting started. We're merely in the awareness stage. There's so much we need to learn.In Why Are We Here?, workplace expert and author of The Burnout Epidemic Jennifer Moss takes readers to the front lines of this massive and historic shift. Through extensive interviews, she uncovers the reasons why work has changed and highlights the leaders and organizations who are doing things right.Filled with unvarnished takes, new research, and revealing stories, Why Are We Here? shines a light on this historically turbulent time while offering clues and inspiration for leaders navigating our new, complex, and ever-changing world.