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A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we can regain mastery over our lives--from the pioneering expert of psychological targeting.There are more digital pieces of data than stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing our minds, they also become more and more powerful at controlling it--enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz offers a fascinating insider perspective on the art and data-driven science of psychological targeting. By relating her own personal story of growing up in a small village--where few aspects of life remain truly private--to her groundbreaking research in computational psychology, Matz reveals how Big Data offers insights into the most intimate aspects of our psyche and how these insights empower external influence over the choices we make.Filled with Ted-Talk-like explanations and real-life examples from Matz's research and consulting work, Mindmasters paints a nuanced picture of the power of psychological targeting. Like nosy neighbors, it can be creepy, manipulative, and downright harmful--with scandals like Cambridge Analytica being merely the tip of the iceberg. Yet, like any tight-knit, supportive village community, it also holds enormous potential to help us live healthier and happier lives--for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game in a way that empowers us to take back control and ask more of our personal data.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used--for good and for ill--and how we can gain more control and power over the data that define us.

A first-of-its-kind look at the outrage being directed at organizations across the globe--and how leaders can respond to it.Outrage is everywhere--on the left and on the right--and many companies are finding themselves in the crosshairs. Go Fund Me was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties. People are angry with the world--in some cases, rightfully so--and now view companies as they do governments: as targets of their ire and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, such as handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.Based on his popular Oxford leadership program and deep-dive case studies on organizations such as IKEA, Nestlé, the London Metropolitan Police, the Vatican, and others, Karthik Ramanna offers a set of practices for leaders to navigate this age of polarization--steps leaders can take to make sense of the outrage they encounter, work with relevant stakeholders to progress through it, and emerge stronger for it. Ramanna's practical framework, developed through years of experience with organizations, helps leaders "turn down the temperature," analyze root causes, develop and implement distinctive organizational responses that are mission consistent, and build individual and organizational resilience.Just as governments have systems for managing regular adverse-weather events such as hurricanes, organizations and their leaders now need an equivalent for managing the stakeholder hostilities that contextualize nearly all their decisions. This book is the essential guide for managing in the age of outrage.

In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic imperative.Research shows that the vast majority of consumers want personalized experiences, and a select few companies are rising to the challenge. These personalization leaders build trusted relationships with millions of customers across channels and engage with them at every step throughout their journey. They are rethinking their operations and unleashing the creativity of their teams--combined with the power of AI and technology--to fine-tune each successive interaction, delighting customers in the process.Most companies, though, are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of your organization's strategy.Personalized is a playbook to deliver true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe the Five Promises of Personalization that companies must live up to: Empower Me: Understand each customer's unique needs and decide how to best help them.Know Me: Win customers' trust and permission to securely use their data to improve their experience.Reach Me: Reach out to the right customer, in the right channel, at just the right moment.Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.Delight Me: Design new ways of working and processes to speed up the velocity of continuous improvement and make a customer's experience feel magical.With detailed examples across industries--including retail, health care, banking, B2B, technology, fashion, and travel--this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

A deeply human account of how our relationship with work has changed and a guide for leaders who want to make things right--from the author of The Burnout Epidemic.There's a post-pandemic phenomenon that many of us feel but can't quite explain. Some of us have felt extra motivated, while others have experienced a malaise that still lingers. No matter your situation, at some point, you've probably asked yourself, Why are we here?Things are changing. Employees feel differently about work, and leaders have been forced to scramble. Everyone is figuring this out together--and we're only getting started. We're merely in the awareness stage. There's so much we need to learn.In Why Are We Here?, workplace expert and author of The Burnout Epidemic Jennifer Moss takes readers to the front lines of this massive and historic shift. Through extensive interviews, she uncovers the reasons why work has changed and highlights the leaders and organizations who are doing things right.Filled with unvarnished takes, new research, and revealing stories, Why Are We Here? shines a light on this historically turbulent time while offering clues and inspiration for leaders navigating our new, complex, and ever-changing world.

A Wall Street Journal reporter's sweeping portrait of the EV gold rush and what it means for all of us.For electric vehicles, the question is no longer if they'll happen, or even when, but how--and veteran automotive beat reporter Mike Colias shows you just that. This is his deeply reported insider view of the hard pivot in the car business, a $2 trillion industry that hasn't undergone a change this profound in its 120-year history. Already, the transition to EVs is sending ripples across all aspects of the global economy.Colias documents the massive transformation from internal combustion engines to battery-powered vehicles from every angle. He takes you inside the boardrooms where executives chasing Tesla battle over EV strategies, in fear of being left behind. He brings you to family-run car dealerships wrestling with the decision of whether to sell EVs--or sell their business. He follows entrepreneurs looking for hidden opportunities along lonely stretches of road that will soon need charging stations. He walks the floors of battery factories where scientists try to pack ever more power into the same space. He talks to power train engineers whose skills, once the beating heart of the car business, are rapidly becoming obsolete.Change is inevitable, but rarely have we seen someone capture what business transformation means in so much detail, bringing to life such change's profound effect on everything and everyone.

"When you put learning at the center of everything you do, you'll grow your career, boost your leadership skills, enrich your relationships, and increase your joy and fulfillment in life. But even for people who are naturally curious and interested in solving problems, being an effective learner-one who can turn learning into action-takes insight and practice. This collection of wisdom and practical habits from some of the most successful leaders in the world-CEOs from many industries, military and political leaders, sports greats, subject matter experts, and coaches-is your active-learning manual. Chapter by chapter, they'll share how they've climbed to the highest levels in their respective fields. With infectious enthusiasm and optimism, David Novak highlights these leaders and tells his own incredible story. A trailer park kid who lived in twenty-three states before high school, Novak rapidly ascended the ranks at PepsiCo to become cofounder and CEO of one of the largest corporations in the world, the global restaurant icon Yum! Brands (KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill). And he credits active learning with getting him there. Through stories of wins and losses, missteps and miracle saves, challenges tackled, and problems solved, Novak shows you all the ways you can become an active learner. A leadership devotional for the modern age, How Leaders Learn will appeal to any reader looking to be inspired by great leaders and for practical advice with which to emulate their success in work and life"--

"For four unforgettable seasons, Succession has riveted viewers inside and outside the business world. Too absurd to be true, too real to truly be fiction, corporate patriarch Logan Roy, his feuding children, and the executives of Waystar Royco have kept us rapt. Every week the show has dominated office chatter and flooded Slack channels with expletive-laden memes, quotes, and insults. But does the series offer any insights of real-world value to leaders or organizations? Can the psychological power dynamics, nine-figure negotiation tactics, and intricate M&A maneuvers actually teach us something about succeeding in business? Definitely: whatever the Roys do, do the exact opposite."--

"Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four's songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles essentially inevitable due to their amazing, matchless talent? Maybe. It's hard to imagine our world without its stars and celebrity geniuses-they become a part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame. First, Sunstein examines recent research-on informational cascades, power laws, network effects, and group polarization-to probe the question of how people become famous. He explores what ends up in the history books, in the great religious texts, and in the literary canon-and how that changes radically over time. He delves into the rich and entertaining stories of a diverse cast of famous characters, from John Keats, William Blake, and Jane Austen to Bob Dylan, Ayn Rand, and Stan Lee-as well as John, Paul, George, and Ringo. How to Become Famous takes you on a fun, captivating, and at times profound journey that will forever change your perspective on the latest celebrity's "fifteen minutes," the nature of memory, success and failure in business, and our enduring fascination with fame"--

"Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas--and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as for members of their teams." --

"AI is coming fast and will affect every part of a business, including the role of the leader. And up until now, leaders have largely ceded their role in the transformation-pushing determination of strategy out to tech teams and leaving investment decisions with groups that don't have a full view of the organization. Just when responsible leadership is more imperative than ever, leaders are not stepping up to understand and execute in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies. This book helps leaders retake control of the wildly rapid deployment of AI across organizations. It outlines cleanly and concisely nine actions leaders need to take to successfully steward a transition to a more AI-centric future that will lead to growth for all-companies and workers-and avoid the kinds of mistakes that author David De Cremer has seen many early adopters already make. This is not a book about AI technology itself or the latest developments in machine learning but rather a clarion call for leaders to take their rightful place at the front of the AI revolution and lead their organization into the new world"--

"Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place, or at the wrong time. So how do you know how to become more sustainable? Many businesses are in the dark about how to actually do better for the planet and people in the supply chain while growing their margin. Consumers and critics often think that a company could be more sustainable if it would just spend more, if executives would just flip some sustainability switch. But Maisie Ganzler knows there's not simply one switch. There are dozens of them, and they need flipping every day. The complexities of national and even global supply chains, competing priorities, and the challenge of messaging make authentically greening a company much harder than just writing a bigger check. But it can be done, and Ganzler will show you how with her five big lessons from three decades of successes and failures leading a $2 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it. No matter your industry, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right"--

The missing link between teams and performance? Emotional intelligence.Great teams can sometimes feel like magic. It's hard to pin down just why they work so well. But what seems like magic is explainable, and replicable. It starts with team culture.Much has been written about the power of emotional intelligence at the individual level, but little has been said about the benefits of this concept for groups. In this book, social and organizational psychologist and professor Vanessa Urch Druskat combines thirty years of research and team development to present a model for building and leading emotionally intelligent teams. She offers practical advice on how to: Create a solid foundation of team norms and behaviorsUnderstand how team members support one another to reduce toxic conflict, demonstrate caring, and build a sense of belongingSupport expression, build optimism, and solve problems proactivelyIncrease team trust, psychological safety, and innovationBy reading The Emotionally Intelligent Team, leaders and aspiring leaders alike will learn how to develop a strong team culture that motivates and sustains improved team collaboration and performance.

A fresh, research-based look at how companies can better compete, on their own terms, with tech giants—from a Harvard Business School professor and a former Bloomberg journalist.Companies are fighting the wrong battle. The consensus has been to learn the best practices from tech giants and then imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation.In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Yining Cao show business leaders how to create competitive advantages by offering product features and benefits that tech giants and other competitors cannot match in the digital/AI age.Taking readers on a global journey, Zhu and Cao showcase a variety of companies—including Domino's, Nike, and Sephora—and fascinating case studies, such as Belle, the leading women's footwear retailer in China; EbonyLife, Nigeria's top media conglomerate; and Telepass, Italy's popular electronic toll payment service. Through these diverse examples, they illustrate how companies identify their path for growth in the digital age by leveraging their unique capabilities.Drawing on original research and insights gleaned from leaders in a wide range of industries, Smart Rivals is a blueprint for uncovering your company's hidden strengths. It will help you spark innovative solutions and capabilities—including new products, services, strategies, and advantages—that mere imitation could never provide.

Understanding the ground rules of climate change for business. Climate has changed the game for business around the world. With climate-related disasters causing billions in damage and public pressure rising, over 100 nations have set 2050 net-zero carbon-emissions targets within the framework of the 2015 Paris Agreement. Thousands of companies have registered with the Carbon Disclosure Project. In a recent survey of large, global firms, one-third reported that climate change was already affecting their operations. Business leaders need help navigating this complex, fast-changing environment. In the flood of new policies and information, how can you tell what news matters, and its impact? Which arguments and reports are grounded in sound science and economics, and which are not?This indispensable guidebook by Harvard Business School professor and policy expert Gunnar Trumbull answers this need. As managers around the world confront and educate themselves about how climate change is affecting their businesses, A Concise Business Guide to Climate Change provides a single, short, and accessible account of the information crucial to understanding and addressing these new challenges. What causes climate change? How do countries and companies measure their climate impact? What is the role of carbon markets? How are governments responding? What kind of corporate emissions targets make sense, and how can they be achieved? In crisp, reader-friendly, and data-rich chapters, this book presents the basic scientific, economic, policy, and accounting frameworks that managers need to answer these questions. Whether you read it from start to finish for a complete overview or use it as a reference when confronted with specific challenges, let this book be your go-to business guide for dealing with climate change.

"As the pandemic waned, we returned to sparsely populated offices and empty conference rooms. Our working life had been transformed, seemingly overnight. But the truth is that the ever-growing digital wave has long been breaking down organizational boundaries and increasing open innovation, including the use of crowdsourcing platforms as a talent solution. Now the imperative is clear: adapt to and leverage this new, digitally enabled world of "open talent"-or get left behind. In this eye-opening, essential guidebook for the new world of work, John Winsor and Jin Paik, leaders at the Laboratory for Innovation Science at Harvard, show how the massive reset of the pandemic allowed talented workers everywhere to exit their jobs without leaving the workforce. Now some are freelancing for multiple companies or starting small businesses, leaving hiring managers scratching their heads over a workforce gone AWOL. What's more, talent has more power than ever using platforms such as Freelancer.com, Fiverr, and Upwork, setting their own terms for work: what, where, when, and at what price. How can companies adapt? The key, the authors argue, is shifting to a more "distributed" idea of the organization that revolves around talent (people) and projects, not divisions and offices. In this new model, which the authors call a networked organization, talent is culled from both inside and outside the organization, dispensing with siloed approaches to talent acquisition and instead viewing talent through a single lens: as a global ecosystem that can be tapped as needed. With rich stories, keen insights, and an abundance of practical advice, Winsor and Paik provide a new framework and operating model for transforming your organization into a talent-orchestrating, problem-solving machine"--