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The first volume of six comprising all aspects in patternmaking for womenswear, this book is a comprehensive approach to the fundamentals of flat-pattern drafting for skirts in all their variations and forms.

Graphic Design Rules is a book that comprehensively analyses graphic design, starting from the seven most basic principles that guide the choice of colour, layout and font, acting beneath the surface to make the work stable and balanced. While everyone has their own design habits, there are some common rules that every designer should pay attention to and follow, to ensure an effective and attractive composition. This book introduces readers to over 60 of these rules, applied to the main elements which dominate graphic design, organising them into three categories - colour, type & typography, image & shape - and showing how they are implemented in 40 projects. They see how artists and designers use colour to portray mood, light, depth, and point of view, while images throughout the text show how designers apply these basic elements to create logos and graphics for unique brand identities. With tips indicating what not to do to ensure a design message resonates with a specific audience, this book will help readers tell their story in a more engaging and evocative way.

Irezumi, or simply tattooing, has a long history in Japanese culture. Arranged by continents, this book features a varied and diverse selection of 45 top tattoo artists from around the world, from ones whose creations are closely aligned with the traditions and values of classical Japanese tattoos, to those who take a more contemporary approach, using the Japanese style as a stepping stone for expressing their own unique vision and voice. The text is based on interviews with the artists in which they discuss their artistic backgrounds, how they got started in the world of tattooing, how they became interested in the Japanese style, and how they define their work. They also discuss some of their major influences, including other tattoo artists and traditional Japanese art forms such as ukiyo-e woodblock prints. While the earliest recorded history of tattoos is from the 5th century, a 3rd century Chinese account describes how the Japanese would tattoo themselves to delineate social classes and how sailors would apply them as protection against sea monsters. Nearly every page of the book contains large-format and detailed photographs of tattoos by the featured artists, as well as prints of some of their work, that introduce readers to new tendencies in this ancient art, reflecting the characteristics that differentiate it from other tattoo styles and illustrating the growing international popularity of Japanese style in recent years. Far-reaching in terms of scope and depth, this book offers a comprehensive picture of the influence of traditional Japanese tattooing style on some of the best tattoo artists working in the genre today.

This book on watercolour techniques helps readers to learn to paint with watercolours from scratch and step by step. Inspired to paint by long walks along the seashore, the beauty of coastal landscapes and by the photographs taken during these journeys or found in journals and magazines, the author decided to leave her job in the fashion industry and devote herself completely to acquiring an in-depth knowledge of watercolour techniques to express her deep love of nature. The present book is a result of the author's many painting experiments and her teaching experience. First, the book introduces the reader to painting tools, such as different paper and brush types; then the author describes, step-by-step and in detail, all the rich effects that can be achieved thanks to the specific characteristics of watercolours. She then moves on to the basics of composition and perspective, how to establish the correct proportions, rhythm, and a relationship and equilibrium between the different parts of an image. In the last part, the author shows in all variations how to work on different motifs, including stones above and below the water and boats, waves and foam, the sky and the different kinds of clouds. After a wealth of technical tips, the author offers practical recommendations, for example, the importance of having a small dedicated space, always ready with materials to begin to paint when you want it; drawing every day even if it's just for a short time; and setting a timer for 10 minutes, practicing time-limited sketches. At the end, the author recognizes that her development required patient yet playful repetition and the ability to see mistakes as a chance to learn more, while carefully observing how more experienced artists paint, to learn from them. After acquiring the essential knowledge and techniques the book offers, readers will most certainly begin to develop their own personal style, getting more and more pleasure immersing themselves in the magical world of watercolours.

A graphic reference work by best-selling author Wang Shaoqiang for both design students and professionals, this book about colour gradient usage will help readers learn how to harness the potential of different colour combinations and acquire the essential knowledge needed to master the art of gradient design. Gradient design, which uses the gradual transition between colours to create a sense of depth and evoke emotional reactions from an audience, has always been a dynamic and expressive element in graphic design. This colour design book by best-selling author and editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour gradient usage can influence perception and the emotions, given that colours have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors. A handy graphic reference work that explores such aspects of colours as hue, saturation, and value, the book will help readers learn how to harness the potential of different colour fusions. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours, so crucial for designers in transmitting their intended messages. The book also contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects.

In this highly detailed second volume about technical drawing in fashion design, authors Elisabetta "Kuky" Drudi and Tiziana Paci demonstrate how to translate 3D images to 2D. Aimed at fashion students and designers, it covers every aspect of garment representation for all kinds of clothing, from skirts to beachwear to accessories, including shape, proportions, cuts, tailoring details, and fabric types. Technical drawings, or flats, are an irreplaceable means of communication to translate in a visually clear and legible way, the sketch of an outfit where stylistic details, actual volumes, lengths, and other elements of the garment are not displayed in depth. In straightforward, descriptive language, this book teaches readers the most effective ways to draw a detailed and accurate representation of the garment that pattern cutters and machinists can read and implement.

A book featuring the wide-ranging work of internationally renowned Mexican graphic designer, illustrator, poet and artist Alejandro Magallanes, including posters, book illustrations, and works of art, as well as the artist's thoughts about the nature of his creations. As "An exercise in ordering chaos," in Alejandro Magallanes', the author's words, this bilingual English and Spanish monography seeks to "intuit new paths that lead to places never explored before" in the artist's ceaseless play with letters and images. It is divided into five sections that introduce the reader to a fascinating visual universe where Magallanes "illustrates with words and writes with images." In texts throughout the book, the artist discusses the diverse nature of his projects (books, collages, photographs, letters and illustrations), reflects on his graphic style, and muses on whether the included illustrations, detached from their original text, function on their own as independent, autonomous creations that suggest new readings and meanings. Through this vast array of work, we can see how Magallenes's process for creating illustrations and designing advertisements for important firms is always changing, depending on the printed object, that is, the text he is going to illustrate. The resulting images can be poetic, intelligent, childish, mainstream and even sometimes grotesque. They are examples of the different visions of an adult who refuses to stop being a child, one who makes believe and plays all the time, twisting ideas, images and words that can become part of our memory and stay with us forever.

Street Art & Graffiti Atlas offers a selection that hints at the wealth of street talent in the world today and is an excellent starting point for exploring the personal stories and creations of artists who decided to turn the city streets into their personal canvas. A varied and diverse selection of 86 of the best graffiti artists, urban artists and muralists from 26 countries around the world, including several texts from the famous Darryl "Cornbread" McCray, considered the world's first modern graffiti artist. Urban art, muralism and graffiti reflect the dynamic pulse of a city, breaking the monotony and greyness of the cement and altering our vision of an urban environment. Human beings have always felt the need to express themselves on the walls of their communities, from cave paintings to the inscriptions on the walls of ancient Roman and Greek cities, to the current walls of virtual networks. The artists featured in the book were chosen for their unmistakable style, meteoric evolution, and innovative character and genius that uniquely define their work. In addition to images of their creations from cities across the world, from Amsterdam to Montreal, Buenos Aires and Barcelona, to name just a few, the book includes texts that share the passions, dreams, challenges and difficulties of these artists who have transformed their cities into open-air museums.

This reference work for machine knitters by the late Beleke den Hartog, co-founder of The Dutch School of Machine Knitting, Studio den Hartog in the Hague, and Elsbeth van Heyningen, who, with Beleke, co-managed the Workshop of Fashion and Textile at The Royal Academy of Art in The Hague, leads knitters to an in-depth understanding of knitting construction. A handbook for the upcoming generation of knitting designers, The Machine Knitter's Reference is a tutorial and visual book of few words, but rich in illustrations, graphics, and photos, that can be understood by everyone. This easy-to-follow guide to innovative knit design picks up where, once the basics of machine knitting are mastered, follow up questions arise, such as: shaping 2- or 3-dimensional forms, shaping the outside, creating volume from the inside, and giving structure to a knit. It explores methods of shaping where stitches remain on the needle or are transferred to adjacent needles, as well as variations in edging the knitting, always considering what the finished product needs to convey. Moreover, the book uses different methods of calculating and designing, including graphs, formulas, and technical drawings, all enhanced by fun sketches depicting the authors in lively discussion creating the book. The calculations in the book are not according to arithmetic principles or software solutions, but are based on the use of a knitting machine and knitting technology. Ingenious alternative solutions are included in all four chapters, each of which uses a different yarn colour and a specific language. Thorough yet playful, this book transmits the authors' distinct love for the craft of machine knitting and their profound knowledge of all knitting techniques. Offering insight for digital application, the book is a preliminary sketch (a blueprint) with many opportunities to elaborate on it. There is no single way to achieve the result; and the authors make it clear that solutions are always a personal choice.

A guide to making movies at home with whatever equipment you have, learning the basics of cinematographic and storytelling techniques. Filmmaking, we are told in the introduction, is the "reverse engineering of dreams... a spell that brings dreams and visions to life." In this ultimate guide to introductory filmmaking, the author, an Emmy Award-winning filmmaker who teaches acting, directing, writing, and editing at the New York Film Academy, provides readers with the bare bones information they need to help them get started making movies with whatever equipment they already have at hand. Essentially a book about craft, in straightforward layman's terms, the author explains the different stages in the filmmaking process, shedding light on storytelling methods for a visual medium. Readers learn what makes a good story and, through detailed examples and useful diagrams, how to construct a narrative in a compelling way, in addition to being introduced to such aspects of filmmaking as types of shots, directing actors on a set, choosing locations, lighting, linear and non-linear editing, and sound effects. A comprehensive primer on the craft of filmmaking, the book is ideal for amateur filmmakers, film students, film lovers, hobbyists, and anyone else interested in making movies and bringing their cinematic dreams and visions to life.

Betty Edwards fruitful lessons updated by an experienced artist and drawing teacher with a sense of encouragement. Drawing is a universal language, but not everybody feels capable of even giving it a go. This is a useful and engaging book about the pleasure of this activity, showing that, with some exercises, anybody can draw by learning to see first. Based on the renowned method by Betty Edwards and intended either for beginners or those who need a refresher course, this book is an updated and personal account by the author which will make the fear of drawing disappear for anyone willing to try. This is a completely different type of drawing method intended to help readers overcome their insecurities and anxieties and have fun learning to draw by learning to see. By looking at the world, without the interference of what the left side of our brain assumes we are looking at, the hand will pick up the skills and abilities needed to produce a wide array of drawings. Humorous and enlightening, reading this book is sure to spark anyone's creativity.

At the heart of this book are twenty-eight real-life animals and the myths and literature, paintings, drawings, textiles and ceramics they have inspired some of the most celebrated Japanese artists and writers to create. Since the dawn of Japanese folklore and religion, the Japanese soul has cultivated a special connection with nature and wildlife, in part due to the natural abundance of the Japanese archipelago. Every animal, from the frightening crow to the sublime crane, is sacred, occupying a central place in Japanese mythology, literature, arts, and crafts. In this text-rich art book, readers will find twenty-eight real-life animals, including the fox, frog, cat, monkey, and firefly, described in texts combining haikus, tales and anecdotes from everyday life and illustrated with objects produced by the some of the most celebrated Japanese artists and craftsmen. Readers will see just how central animals -from the most fleeting to the most majestic, from the wildest to the most domesticated -are to Japanese legends and literature but also in the latest manga and animated films. In some cases, the animals are transformed and endowed with human attributes; in others, through a representative selection of Japanese art -paintings, prints, fashion and common Japanese objects such as netsuke (miniature sculptures)- they appear lovingly portrayed in their natural element: typical animals of the countryside, mountains, forests, rivers and sea, and even today's cities. While most of the animals in this Japanese bestiary are good omens, even ones a tad mischievous, downright evil or uniquely sacred, such as the sika deer or the crane, all are invested with strong symbolism and have become extremely popular in a country where everything is ephemeral and transient, yet everything remains. Japanese Bestiary is an ideal book for anyone interested in Japanese drawing and painting, animal illustrations and wildlife art and literature.

This unique artistic activity combines the meditative qualities of colouring, the cognitive stimulation of puzzles, and the freedom to express your creativity. Each page invites you to slow down, let go and allow your pen to wander freely, finding its way on the page. With a watercolour image as the background, all you need is a pen as you trace shapes, draw patterns, shade, or even cover areas with dots. This simple, deeply satisfying meditative activity will calm your mind while strengthening your artistic self-confidence. The author takes you on a stroll through lush and flowery landscapes, inviting you to imagine what happens next as you set the rules and create your own magical atmosphere. You can be realistic, have a vision or set your imagination free as if you were gazing at clouds in the sky. With 50 original works of art printed on special drawing paper, you have the perfect canvas to unleash your creativity and let your imagination soar. This reverse colouring book for adults offers a delightful escape from the ordinary, an entertaining blend of relaxation, puzzle-solving, and artistic expression, all in one immersive experience. Indulge in the joy of reverse colouring and discover the soothing power it brings to your life. Let the magic of reverse colouring ignite your creativity and bring a new level of inspiration to your artistic journey.

A showcase of the most innovative and successful graphic design and brand identity projects for cafés, restaurants, bars, dessert shops and bakeries

Brimming with illustrations, this stunningly original book presents the role of light in art throughout history.

A book devoted specifically to portraying children while acquiring a good command of a wealth of painting and illustration techniques and styles.

Through experimentation, apparently simple black and white drawings or paintings gain added depth and expressiveness and seem limitless.