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Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ' we' and ' you' can affect a firm's bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!

He appears out of nowhere in a sleepy little neighborhood in suburban Kerala. He calls himself Shunya, the zero. Who is he? A lunatic? A dark magician? A fraud? Or an avadhuta, an enlightened soul? Saami, as they call him, settles into a small cottage in the backyard of the local toddy shop. Here he spins parables, blesses, curses, drinks endless glasses of black tea, and lives in total freedom. On rare occasions, he plays soul-stirring melodies on his old, bamboo-reed flute. Then, just as mysteriously as he arrived, Shunya vanishes, setting the path for a new avadhuta, a new era. This first novel by Sri M is a meditation on the void which collapses the wall between reality and make-believe, the limited and the infinite. With its spare storytelling and profound wisdom, it leads us into the realm of 'shunya, ' the nothingness of profound and lasting peace, the beginning and end of all things.

More than seventy rarest essays on filmmaking, screenplay writing, autobiographical pieces and rare photographs and manuscripts of Ray 'Ray is a most singular symbol of what is best and most revered in Indian cinema' - Adoor Gopalakrishnan 'Satyajit Ray, I salute you. The greatest of our poets of the cinema'-Ben Kingsley Satyajit Ray (1921-1992), one of the doyens of world cinema, gave a unique aesthetic expression to Indian cinema, music, art and literature. His writings, especially, autobiographical works, thoughts on filmmaking, screenplay writing and eminent personalities from art, literature and music, among others, are considered treasure troves, which largely remained unseen and therefore less known till date. Satyajit Ray Miscellany, the second book in The Penguin Ray Library series, brings to light some of the rarest essays and illustrations of Ray that opens a window to the myriad thought-process of this creative genius. With more than seventy gripping write-ups and rare photographs and manuscripts, this book is a collector's item.

The year is 1971 Tension is brewing between India and Pakistan One secret could change the course of history . . . It's now up to her When a young college-going Kashmiri girl, Sehmat, gets to know her dying father's last wish, she can do little but surrender to his passion and patriotism and follow the path he has so painstakingly laid out. It is the beginning of hertransformation from an ordinary girl into a deadly spy. She's then married off to the son of a well-connected Pakistani general, and her mission is to regularly pass information to the Indian intelligence. Something she does with extreme courage and bravado, till she stumbles on information that could destroy the naval might of her beloved country. Inspired from real events, Calling Sehmat is an espionage thriller that brings to life the story of this unsung heroine of war.